| 131 | How To Write Sales-Making Headlines and Text Preview: How long does it take to make a first impression? On the fast-paced internet you’re likely to get less than 15 seconds. That’s all they’ll spend on your opening page unless you grab visitors with something that interests them. And if you’ve spent effort and dollars to attract visitors, you don’t want to lose them in the time it takes to ba... (more) Published By: J. R. Beach Submitted: 22 November,2001 |
| 132 | GREAT CONTENT AND FISH Preview: Most have become convinced the basic ingredient of a great site is practical and useful content that potential visitors are looking for. (Those not yet convinced, will not succeed until they embrace and implement this fundamental.) But at the word, "content," many roll their eyes upward in despair, for they feel their writing skills are not suf... (more) Published By: Bob McElwain Submitted: 22 November,2001 |
| 133 | You Can Write Ezine Articles If You Can Write Three Sentences Preview: You say you can't write. You're afraid you don't have the savvy to put your thoughts into written words. I want to ease those fears by showing you a way to overcome that hurdle and start your writing career today. Bear with me as I demonstrate a writing technique of two United States presidents. The content of the excerpts that follow have absol... (more) Published By: Brian Moore Submitted: 22 November,2001 |
| 134 | Unleashing Your Creative Power Preview: Have you ever read a great classified ad or seen a spectacular web site and wished you had the creative ability to produce work like that? Chances are you do have a lot more creative ability than you are currently making use of, it just needs to be unleashed. This then leads to the question, how can I unleash my creativity? I have always had a ... (more) Published By: Bill Daugherty Submitted: 22 November,2001 |
| 135 | Supply-Side Freelance Writing Preview: A beachcomber, the Internet reminds me of the islands of Hawaii, where there are constant volcanic eruptions, paving the way for a landmass that increases in size every day. In the same way, the ever-expanding Information Highway's explosive growth keeps giving birth to new careers such as those of Internet writers or Internet content providers. ... (more) Published By: Archie Sicat Submitted: 22 November,2001 |
| 136 | HAVE YOU LOOKED AT A NEWSPAPER LATELY? Preview: No, I didn't ask if you had read a newspaper lately. I asked if you have looked at one. Closely. Have you examined one with care? If you take a good look at the front page, here is what you will find. It's A Work Of Art The main headline can be read at a glance, even when located on a newsstand quite some distance away. It grabs attention hard.... (more) Published By: Bob McElwain Submitted: 22 November,2001 |
| 137 | Wild Bill's Top 30 Copy Writing Principles! Preview: 1. The Right Product for the Right Target Group: Make sure that you are promoting a product that is useful and/or desirable to the audience you are targeting. 2. Use Attention Getting Headlines: You web site will have or should have much useful information embedded within. Just like direct advertising, you must be sure that you have a gre... (more) Published By: /"Wild Bill/" Submitted: 22 November,2001 |
| 138 | ENERGIZE YOUR SALES COPY TO INCREASE YOUR SALES Preview: Would you like to capture more sales with your web site, sales letters, and other promotional messages? It may not be as difficult as you think. Here are 5 proven tactics you can apply to energize your sales copy -- and increase your sales volume. 1. REPLACE GENERALITIES WITH SPECIFICS Look for general statements in your web pages and sales ... (more) Published By: Bob Leduc Submitted: 22 November,2001 |
| 139 | YOU CAN LEARN TO WRITE Preview: While on the phone with a fellow a while back, he mentioned he wanted to start a business on the Web. When I asked what he planned to do, he had a couple of good answers. But he qualified all by saying his writing skills were not sufficient. I hear this often. And it saddens me some way. This fellow had demonstrated strong verbal skills. And tha... (more) Published By: Bob McElwain Submitted: 22 November,2001 |
| 140 | 6 TIPS FOR BETTER WRITING Preview: When writing most anything, the objective is produce copy that is easy to read. This is particularly true on the Web, because chances are the majority of your visitors and newsletter readers are in hurry-up mode. They'll pass on anything that seems hard to read. Here are ways you can improve the readability of your work. 1) The simplest word avai... (more) Published By: Bob McElwain Submitted: 22 November,2001 |
| 141 | My Publication Preview: So you've listened to the advice, and you're going to start your own publication. Obviously, you must have some writing ability, or collaborate with someone who does, and you must be knowledgeable in the areas you will cover in your ezine. One of the biggest mistakes a fledgling publisher can make is to focus their publication on something they d... (more) Published By: Bob Osgoodby Submitted: 23 November,2001 |
| 142 | Getting Published Preview: Whether you are writing an article for a magazine, trade journal, online publication, or a press release, there are certain conventions you must follow. If you follow them, you have a chance of it being published. If you don't, you are simply wasting your time. When a publisher contracts with you to write an article, you have no doubt established... (more) Published By: Bob Osgoodby Submitted: 23 November,2001 |
| 143 | WHAT DO WE NEED TO GET STARTED IN Preview: THE TOOLS OF THE TRADE Anyone with reasonable literary skills can write, but not many people can write really well. Yet we all have the opportunity to use this means of expressing our creative energy. You don't need much: no money - only time and IMAGINATION. To start writing, all you need is a place, a pen, paper and an idea (which comes ... (more) Published By: Craig Lock Submitted: 24 November,2001 |
| 144 | HOW TO OVERCOME WRITER'S BLOCK Preview: Just thought I'd share a few thoughts on how to use the amazing powers of your creative imagination to the fullest in overcoming "writer's block"... Letting you know that I start all my novels with a BASIC PLOT (plan) and don't have much idea how it's all going to end up ("pan out". I don't use techniques, like "mindmapping" and have found t... (more) Published By: Craig Lock Submitted: 24 November,2001 |
| 145 | The Written Word - How to use it to Create Powerful Sales Letters Preview: The *written word* is the most powerful source of influence in the universe. Just think about how the daily newspaper forces the opinions of the people who live in your hometown. The *written word* is AWESOME! So, how are you using it to *influence* your web site visitor or target audience in your email marketing campaign? You CAN write Dynamic... (more) Published By: Chuck Crawley Submitted: 24 November,2001 |
| 146 | Writer makes $805 - with clips 'to go' Preview: An exciting day! I sent out invoices for $805 dollars, for one article and three hours editing. But it did take time and effort to finally get my freelance writing career off the ground, with a few tricks learned along the way. Before I began applying for work, I built a Web site for my writing business. I updated my resume, I signed up for a fax... (more) Published By: Cheryl Paquin Submitted: 24 November,2001 |
| 147 | Inspiration -- The Writer’s 'Aha' Moment Preview: It's my dad's fault I've spent more money on notebooks than I've earned from words written in them. From the age I could hold a crayon -- and comprehend I shouldn't scribble on walls -- stationery was in plentiful supply. During my formative years, a paper-mill firm employed my father. He brought home reams of product -- quality control rejects. ... (more) Published By: C.S. Paquin Submitted: 24 November,2001 |
| 148 | A FEW THOUGHTS ON WRITING INTERNATIONAL ENGLISH Preview: Here is my "dime's worth" (see learning "American English" , or at least your expressions already) on the subject of writing for an international audience on the world wide web. The Web offers you an opportunity, unique in history, to speak directly to millions of potential customers. Some commentators advise that if you want to be listened to, ... (more) Published By: Craig Lock Submitted: 24 November,2001 |
| 149 | Killer Copy - What is it and how you can MASTER the Art! Preview: Killer copy is a phrase that you probably see in the Internet Marketing arena quite often. What exactly is Killer Copy? First, the word Killer is misleading. Killer as defined by the Webster's Desk Dictionary goes something like this... "to cause to be destroyed, to defeat or veto, to cause to cease operating". Not exactly what you want to do w... (more) Published By: Chuck Crawley Submitted: 24 November,2001 |
| 150 | Four FREE Tools Help Aspiring Writers Preview: CleverKeys — This is a nifty little program you can download from http://www.cleverkeys.com. It integrates with most software such as browsers or word processors. When you're writing or come across an unfamiliar word, just highlight the word, hit control L and CleverKeys will take you straight to the dictionary meaning at dictionary.com. You can c... (more) Published By: Cheryl Paquin Submitted: 24 November,2001 |