| 311 | "Let Your Little Website Shine" Part 5 Preview: Thanks for joining me again. In this part of the series, we’ll talk about trying to keep from looking like a clone. 9. Presents an appearance in keeping with what you're selling: This step just takes a few minutes of objective observation on your part to make sure your website presents the personality of your company and has the kind of image you ... (more) Published By: Lynne Schlumpf Submitted: 04 December,2001 |
| 312 | Internet Tip - Honor Your Viewers Preview: If you own a web site, you never know who has saved a page from your site to their favorites file (bookmarked it). It might be your home page, a great article, or a terrific resource. And since you don't know, every time you remove a page, you run the risk of people getting that annoying "page not found" error when they click on their favorites li... (more) Published By: Maria Marsala Submitted: 04 December,2001 |
| 313 | 10 Tips for Better Web Site Usability - and Profits! Preview: Making a web site easy and convenient for visitors to use is a commonly overlooked key to selling more from it. The following tips can help you do just that... 1) A lesson for marketers is to make our web sites, products, etc., compatible with the largest possible number of users, including the most common browsers and computer systems. The ... (more) Published By: Marty Foley Submitted: 04 December,2001 |
| 314 | I Wouldn't Start From Here! Preview: In the old joke, a man goes up to an old-timer and asks how to get to the local library. The old man thinks for a minute and then says "It's quite simple really, but I wouldn't start from here!" Sounds silly? Well why do so many people design their web sites like that? It is a basic human need to know where we are at any given moment. If we were... (more) Published By: Martin Avis Submitted: 04 December,2001 |
| 315 | How To Look At Your Site With Buyer's Eyes Preview: You slave away for hours, days and weeks building the best web site the world has ever seen. You master the art of HTML, learn how to upload it to your server, promote like crazy. You're going to make a fortune. Then you wait for the orders to roll in. But they don't. You see ads all over the Internet from people who claim to be able to convert... (more) Published By: Martin Avis Submitted: 04 December,2001 |
| 316 | "Let Your Little Website Shine" Part 3 Preview: Thanks for joining me again for this series! One more note about your website before we move on. To enable faster loading, make sure you designate the size of your graphics in your code and create alternate text (the alt tag) for those who don’t feel like waiting for your page to load. Now we move on to just plain good customer service: 4. Quick r... (more) Published By: Lynne Schlumpf Submitted: 04 December,2001 |
| 317 | Let Your Little Website Shine, Part 2 Preview: I discussed the speed of your website load, and now we'll discuss element 2: 2. Looks great: Please remember that this subject has so many opinions among so many people that it really is up to you in the end. What you think looks great, may look stupid or overdone to someone else. If you get criticism in feedback from your visitors, keep it in mi... (more) Published By: Lynne Schlumpf Submitted: 04 December,2001 |
| 318 | "Let Your Little Website Shine" Part 6 (Final in series) Preview: Thanks for joining me this one last time for the sixth and final part in this series. One final note about the site mentioned last time: www.websitesthatsuck.com Not only does this site serve a great purpose for you as a website designer (or final decision-maker on how your website looks), but it is also an example of a site you'll not soon forget... (more) Published By: Lynne Schlumpf Submitted: 04 December,2001 |
| 319 | "Let Your Little Website Shine" Part 4 Preview: Thanks for joining me again for this series. We’ve gone over a lot of the fundamentals of website. We will now get into the part you really cannot put your finger on, but these things are just as crucial to your success: 6. Is interesting: This is very similar to the discussion in Element number 5 above. The only thing to add here is that you don'... (more) Published By: Lynne Schlumpf Submitted: 04 December,2001 |
| 320 | All hope is not lost - 404 Errors Preview: In a previous article, I discussed the advantages of using a customized 404 error page on your site and gave instructions on how to create one. As I explained back then, these pages are highly useful because they enable you to benefit from traffic that would otherwise be lost. They however do have one dark side that can make maintaining your site ... (more) Published By: Lauri Harpf Submitted: 04 December,2001 |
| 321 | You Have A Beautiful Body - Don't Hold It Against Me Preview: You have built a great fast-loading web site. Your gifs and jpgs are optimized to their tiniest proportions. Your initial headline is perfect and all navigation bars and buttons are clear and accessible. So what else can go wrong? Your visitors start to read. Within two lines they are bored to tears and click away. Your body copy stinks. Your w... (more) Published By: Martin Avis Submitted: 04 December,2001 |
| 322 | 10 Tips for a Better Website Preview: There are just some things that need to be included in every website. If you integrate these tips into your site your visitors will "thank you" for it later: 1) Navigation: Keep it simple (KISS), and make sure it's consistent from page to page. No matter where you place your menu bar -- either at the top or down the side -- always include a smal... (more) Published By: Merle Submitted: 04 December,2001 |
| 323 | Headlines: Your Big Opener Preview: The headline is probably the most important thing on the most important page of your web site. Yet far too many web designers ignore its power and simply put up a meaningless statement: "Welcome to my site." If your headline doesn't grab the attention in a fraction of a second, the chances are that the visitor to your site will fail to read any ... (more) Published By: Martin Avis Submitted: 04 December,2001 |
| 324 | Let Your Little Website Shine, Part 1 Preview: One of the great things about the World Wide Web is that even the "little guy" can be big. Your website can give the appearance of a large organization, even when it's just you and the family dog, sitting in your kitchen in your underwear (not the dog, you in your underwear!). It's all about presence and appearance. This article discusses how to m... (more) Published By: Lynne Schlumpf Submitted: 04 December,2001 |
| 325 | Ten Basic Steps for Building a Web Site that Works Preview: Assemble a Web site development plan that is integrated with your overall marketing processes. The content should be consistent with offline materials; the graphics/images don't have to be identical with traditional media, but should be consistent with your overall branding, style guide, usage of colors, etc. Hire a Web site design firm that ... (more) Published By: Lee Traupel Submitted: 04 December,2001 |
| 326 | Banners Don't Have to Be Boring! Preview: It's very common to see a banner at the top of most webpages. Usually, they are 468X60 in size, which is the most popular format for banner advertising. But instead of pasting just one banner at the top of your page, how would you like to put eight or twelve in that spot? Incredible, you say? It can be done with what's known as a banner rotation s... (more) Published By: Merle Submitted: 05 December,2001 |
| 327 | Basic Marketing Principles: Don't Put Up Your Website Without Them Preview: So you think you've created the perfect website. It looks great, loads fast, and you perform marketing and promotional duties on a regular schedule online and off. There seems to be only one problem....no one is buying your products. Did you rely on the essential rules in marketing when you you created your site? If not, you're in real trouble. 1... (more) Published By: Merle Submitted: 05 December,2001 |
| 328 | 10 Shocking Secrets Nobody Will Ever Tell You About Having a Successful Business Web Site Preview: There are many web designers who are honest and will tell you exactly what you need to do to have a successful web site. Yet, there are others who want to create some fancy gadgets on your site, charge you a fortune, and completely rip you off... while you are watching your money go down the drain. The truth is you DON'T need a web designer to de... (more) Published By: Milana Nastetskaya Submitted: 05 December,2001 |
| 329 | The Delicate Art of Copy and Layout for the Web Preview: The look and layout of text and graphics on a web site are as important as in a magazine or newspaper layout. It is dismaying to see how many companies simply throw together HTML pages with excessive amounts of scrolling (and boring) text. Web surfers will read 25-50% less on their computer than they would on a printed page, due mostly to the fact... (more) Published By: Michele Haapamaki Submitted: 05 December,2001 |
| 330 | How to give your small business web site a corporate look Preview: The Web is an amazing thing! You can be a 15-year old girl and make everyone believe you are a big-time executive who just can't wait to get home from work after a busy day of meetings and lunches, and relax by your big-screen TV with an expensive Siberian cat in you lap. I am not exactly sure why you would want to do that, but it's certainly pos... (more) Published By: Milana Nastetskaya Submitted: 05 December,2001 |