| 31 | Using Ad Tracking Tools Preview: You HAVE to know how well your ads are doing. You cannot just cast thousands of them into the wind and HOPE that maybe you will get the odd result. You must know where is good for your offer, which ads pull best, etc. You need to test and test some more. Indiscriminate free advertising will not generate sufficient results for the amount of effort... (more) Published By: Pamela Heywood Submitted: 06 December,2001 |
| 32 | Mining for Gold . . . in your Web Traffic Logs Preview: Understanding your Web site's traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it's "market research that cannot lie" - and therefore provides unprecedented insights that can help you to strategize not only for the future ... (more) Published By: Philippa Gamse Submitted: 06 December,2001 |
| 33 | How to Analysis Your Web Traffic For FREE For Maximum Profits Preview: If you are low on fund and time, you don't want to waste your time advertising in areas that will not bear results. How will you prejudge and later analysis your approach to web traffic? Is there a way to make trial run to find if you will be successful or not? This brief summary should present ideas that will be helpful, and save both money and t... (more) Published By: Ross Reyman Submitted: 08 December,2001 |
| 34 | Hits, Unique Visitors and Page Views - Studying Web Traffic. Preview: Hits, Unique Visitors and Page Views - Studying Web Traffic. When studying your web site traffic, it is important to be able to differentiate the above terms. A question that webmasters are often asked is "how many hits does your site get?". You then need to ask "do you mean hits, unique visitors or page views?". Many hit counters, such as the F... (more) Published By: Michael Bloch Submitted: 15 December,2001 |
| 35 | Testing and Tracking Your Marketing Strategies Preview: Developing and implementing a strategic marketing plan is an essential part of your success. However, unless you're testing and tracking your strategies, you may be losing a great deal of time and money. You can dramatically increase your sales simply by taking the time to test and track your results. Not only will it help you to determine w... (more) Published By: Shelley Lowery Submitted: 17 February,2002 |
| 36 | Mind Your Business and Know Where You Are Going Preview: The key to success in any business is to know where you want to go and how to get there. Easily said but very hard to put into practice. Some of the very best of plans and programs go astray because we rely on gut feelings and instinct instead of actually acting in response to hard data concerning the effectiveness of what we are doing. You ... (more) Published By: Gary E. Layton Submitted: 06 May,2002 |
| 37 | "How Your Customers Find You!" Preview: The movie, "Field of Dreams", starring Kevin Costner and James Earl Jones, made this line famous: "If you build it, they will come." That idea worked great in the movies but it is a whole different ballpark when it comes to a web site or an email campaign on the Internet. The only way to attract traffic on the Internet is to PROMOTE. And the key... (more) Published By: A.T.Rendon Submitted: 06 June,2002 |
| 38 | Your Web Traffic and Your Bottom Line Preview: Most companies that have websites have access to traffic statistics, usually provided by their web host. Those that don't look at these files (or use a bargain basement web hosting company that doesn't provide them) don't know what they are missing- there is a wealth of information to be found, and reacting to this information can have a posi... (more) Published By: Scott Buresh Submitted: 26 July,2002 |
| 39 | THE HITS THAT MATTER MOST Preview: So you know what hits mean. Unique hits or user sessions, I mean. And you know what CR means. Right? If so, you're in great shape, for many people don't. They think they do. But they've got it wrong. You see a single hit is invaluable. It may have come from the first visit to your site by one who will return to buy repeatedly. One who shares yo... (more) Published By: Bob McElwain Submitted: 16 October,2002 |
| 40 | Turning Demographics Into Gold Preview: Do you know who buys, or is likely to buy, your products, services, or information? If not, you should be looking for demographic information that will help you make good marketing decisions. You do not have to be a research guru in order to use demographic information. Just look for the results of studies other people have done and then ap... (more) Published By: Joanne Fritz Submitted: 18 November,2002 |
| 41 | 7 Free Statistics Trackers for Your Website Preview: As some of you probably now know, WebTrends Live at http://www.webtrendslive.com no longer offer the free Personal Edition of their statistics tracker. Affected are hundreds of thousands of websites that still use the free WebTrends Live Personal Edition to keep track of their site statistics such as the number of daily visits and pageviews. Man... (more) Published By: Michael Low Submitted: 21 November,2002 |
| 42 | Take the Guesswork out of Web Site Analysis Preview: Take the Guesswork out of Web Site Analysis ZY Computing has released 123LogAnalyzer v. 3.0, an easy-to-use multi-platform tool that turns your web logs into a comprehensive analysis of your customers and prospects. 123LogAnalyzer tells you how visitors browse your web site, which pages they view and which they ignore, how long they spend on your... (more) Published By: Yi Zhou Submitted: 12 February,2003 |
| 43 | Increase traffic? Now there's a MILLION dollor question. Preview: The answer to this question is not an easy one in many respects, but mainly It's almost impossible for one answer to be correct for every circumstance. I began my venture into cyber space with absolutely no computer knowledge what-so-ever. Not only was I computer illiterate I didn't know the InterNet from a fishing Net. One of the very first thi... (more) Published By: jim Peters Submitted: 01 June,2003 |
| 44 | The Tale of Mr Newbie and The Truth About Total Failure Preview: The Tale of Mr Newbie and The Truth About Total Failure If you are new to Internet marketing and your web business makes no money, or worse still a loss, you needn't worry about looking a fool - chances are nobody will ever know! Explain? Well, if you really fail that dismally, chances are no-one visited your site anyway. It’s a fact that most ... (more) Published By: Dave Powell Submitted: 12 January,2004 |
| 45 | Web Analytics - Murder by Numbers - Part 1 Preview: ----------------------------------------------------------------- TERMS OF REPRINT You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included and you follow these rules: * Email distribution of this article MUST be opt-in email only. * You must forward a copy of the ezine or newsle... (more) Published By: Jason OConnor Submitted: 03 March,2004 |
| 46 | Why Traffic Touts and List Pushers Are Bad For Your Business Preview: Why Traffic Touts and List Pushers Are Bad For Your Business Simply Easier Marketing - Part 2 of 3. ---------------------------------------------------------------- (c) 2004 Charles Kangethe ------------------------- In this Article we look at the second competitive advantage of successful Internet Marketers - Warm Traffic and True O'pt-In... (more) Published By: Charles Kangethe Submitted: 23 March,2004 |
| 47 | Top 7 Reasons to Review your Web Traffic Analysis Preview: Understanding your Website's traffic logs is a crucial component of your online marketing mix. It tells you what your visitors do, of their own volition, so it's "market research that cannot lie!" If you understand what you're seeing, you can make some great strategic and marketing decisions, not only for your Website, but for your business as a ... (more) Published By: David Bell Submitted: 28 April,2004 |
| 48 | Is anyone visiting my web site? Preview: Is your web site performing as you expected? Do you know who visits your site and how often? What is the nature of their visits? Where do your visitors come from? What other web sites or search engines are referring visitors to your site? What web pages interest your visitors the most and which ones attract less attention? As a teaching consultan... (more) Published By: Fernando Maciá Submitted: 02 June,2004 |
| 49 | Getting your Visitor's Details Using PHP Preview: You can get quite a bit of information about your visitors without having to use a third party tracking software. I'll outline the PHP commands you can use to capture some of this data. The details you capture can be saved into a database, and retrieved later to check your site's performance and user details. The following information is captured ... (more) Published By: Vinu Thomas Submitted: 09 September,2004 |
| 50 | SEO 101 – the basics of how to get to the top of the search engines Preview: By Rob Rawson Search Engine Optimization (commonly referred to as SEO) is one of the best waysto get traffic to your site. The best thing about SEO is that the traffic you get is free! If you manage to get top ten listings in a major search engine like Google, you can get hundreds or even thousands of visitors to your site. Depending on your sit... (more) Published By: Rob Rawson Submitted: 30 September,2004 |