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151Google And Duplicate Content
Preview: I've been following the discussion about Google and mirrored information for some time. It is "common knowledge" that Google penalizes page rank when it determines that content is duplicated somewhere else. In fact, I've read many experts stating that there should be no duplicate domain names and no duplicate content anywhere. On the face of... (more)
Published By: Richard Lowe
Submitted: 26 November,2002
152A new Web Marketing ROI Calculator - Part 1
Preview: In the beginning, search engine marketers were only concerned about top 10 rankings. Do you remember those days? Then, as things progressed and we began to work "smarter," we began to take note of how those top 10's were actually converting to traffic and sales. After all, in any marketing campaign, the true bottom line should be your ROI, the re... (more)
Published By: Robin Nobles
Submitted: 26 November,2002
153A Look at Ask Jeeves and Teoma - Part 2
Preview: Question: In your FAQ's for Ask Jeeves/Teoma's pay inclusion program (http://ask.ineedhits.com/faq.asp), it states that you can't change URL's. Why? Jim: "Because it's considered a new submission. We're not able to put enough resources against it yet." Question: So in the future, we'll have the ability to swap out URLs? Jim: "We'll see, but I h... (more)
Published By: Robin Nobles
Submitted: 26 November,2002
154Part 2: 5 More Pay Per Click Tips
Preview: Pay Per Click tips will help you target specific audiences, reaching over 85% of all Internet users in a cost effective and immediate way. Over the last 3 years we have seen a growth in the Pay-Per-Click (PPC) Search Engine model. This was initially fashioned by Overture, but has quickly been followed by a whole host of Pay Per Clicks. The con... (more)
Published By: Richard Baker
Submitted: 28 November,2002
155The (Not So) Shocking Truth About Getting A High Search Engine Ranking
Preview: I have seen my site hit #3 at Google, and some of my fellow entrepreneurs are wondering how I did it. Well, it's no big secret, and it won't cost you anything but your time. Here's what I did: 1. I searched online for information about the title and description tags to get a better idea of what they should say. http://www.selfpromotion.com is a... (more)
Published By: Elizabeth Piotrowski
Submitted: 24 February,2003
156The Benefits and Risks of Pay-Per-Click
Preview: Many companies have been "buying their way to the top" of search engines using Pay-Per-Click (PPC) campaigns. Should you promote your Website with PPC? There's no simple answer. But in this REDiTIPS we offer an introduction to PPC so you can make an informed decision. --------------------------------------- What Is Pay-Per-Click? Google Ad... (more)
Published By: Barry Harrison
Submitted: 26 March,2003
157How to Make Sense of Your website's statistics?
Preview: In the early days of the Internet it was common to visit a web site and see a counter informing you that "you are the 118,456th visitor to this site", and various webmasters would proudly talk of how many "hits" their sites were getting. Now, things have changed and you will mostly find counters on amateur sites, and wiser webmasters now know that... (more)
Published By: Donald Nelson
Submitted: 15 April,2003
158Emerging Methods for Effective Search Engine Ranking
Preview: Search Engine traffic has always been and continues to be one of the best ways to drive qualified traffic to a web site - it presents information about goods and services when the interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; but t... (more)
Published By: Lee Traupel
Submitted: 10 May,2003
159Invisible web content? Yes it exists!
Preview: A great deal of the really good content on the www is contained in databases, so what, you say. Well, most search engines are unable to access these databases in their search process. In other words, this is data you'll never locate unless you know it's out there and you know exactly how to access it. As I said in the above paragraph search e-sou... (more)
Published By: jim Peters
Submitted: 01 June,2003
160Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases.
Preview: There's a very lucrative "marketing formula" to targeting prospects on the Internet with "laser-beam"-like precision. Unlike savvy marketers, most Internet businesses focus on generic "single-word" keywords, other than keyword phrases (constituted by 2 or more words). If you're not using a keyword tracking software to correlate your customers wi... (more)
Published By: Jhonny Papas
Submitted: 09 July,2003
161Google has a flaw? Didn’t think it was possible.
Preview: First off, Google is king. Yahoo buying Inktomi and Overture puts them back on top for now, but Google is clearly the Yahoo of the 00’s. However, we do have a few particular beefs with the mighty and mostly benevolent Google. Google has a problem with one of their ad products, AdWords. AdWords is the revolutionary keyword buying tool that lets s... (more)
Published By: John Romano
Submitted: 11 August,2003
162Is Search Engine Submission Necessary?
Preview: Recently, a customer of ours was insistent on announcing his new website to big search engines. Otherwise, he argued, *...how would the world know that I exist...*. Indeed, the belief that one *must* submit his/her website to search engines has spawned growth of umpteen agencies (some with questionable intentions) that promise *guaranteed inclusio... (more)
Published By: Partha Bhattacharya
Submitted: 24 August,2003
163Target Online Prospects with 'Laser Beam' Precision
Preview: There's a very lucrative "marketing formula" to targeting prospects on the Internet with "laser-beam"-like precision. Unlike savvy marketers, most Internet businesses focus on generic "single-word" keywords, other than keyword phrases (constituted by 2 or more words). If you're not using a keyword tracking software to correlate your customers wi... (more)
Published By: Jhonny Papas
Submitted: 17 September,2003
164How to Get Your Web Site Ranked High in Search Engines with Free Link Exchanges
Preview: Free link exchanges got my web site to the first page of Google and free link exchanges can do the same for your web site. A couple of weeks ago one of my web sites, http://www.BarrysBeanies, was ranked number 33 on Google for one of my most important keyword phrases "Beanie Babies." I was determined to get my web site on the first page on Go... (more)
Published By: Barry Stein
Submitted: 30 September,2003
165Getting Listed and staying Listed In Search Engines
Preview: Creating High Ranking Search engine results is not a game, although many companies try to fool the search engines and make it one. Search engines are very completive and, it seems, everyone wants to know the latest tricks or secret. Forget all that. CONTENT-CONTENT! Yes, content is what matters to the search engines. If your pages are keyword re... (more)
Published By: John Horsch
Submitted: 06 October,2003
166Team Up With Your Competitors
Preview: Pay per click search engines are a great way to get targeted traffic quickly. The only problem is that as the search terms get more popular, the price of each click through rises. It is very sad to watch your top ranking fall off the first page into obscurity as the cost per click rises out of your budget. One way to get around this is to team u... (more)
Published By: Terence Tan
Submitted: 12 October,2003
167Travel Your Way To More Traffic
Preview: I am not a professional photographer nor am I in the travel business. However, I stay very busy these days taking scenic photographs and featuring them on my web site because my "not so" professional travel photos are bringing serious traffic to my web pages. I consider myself a serious hobbyist when it comes to photography. It's a hobby because... (more)
Published By: Ken Mowery
Submitted: 31 October,2003
168Pay Per Click Search Engine Marketing - Starting A Campaign
Preview: WANT TO REPRINT THIS ARTICLE ? You may use this article on your site as is but you MUST send me a note support@smartads.info Thank You! Go here: http://www.smartads.info/contact Pay Per Click Search Engine Marketing - Starting A Campaign By Martin Lemieux - Smartads President Pay per click advertising is an on-going and growing arsenal for all... (more)
Published By: Martin Lemieux
Submitted: 12 November,2003
169Search the Web More Efficiently: Tips, Techniques and Strategies (Part I)
Preview: Search the Web More Efficiently: Tips, Techniques and Strategies (Part I) By Daniel Bazac - November 6, 2003 Copyright © 2003. All Rights Reserved. Studies show that after email, searching the Web is the most popular activity on the Internet. Searching is easy; finding what you're looking for can sometimes be difficult. Hopefully the advice... (more)
Published By: Daniel Bazac
Submitted: 12 November,2003
170Search the Web More Efficiently: Tips, Techniques and Strategies (Part II)
Preview: Search the Web More Efficiently: Tips, Techniques and Strategies (Part II) By Daniel Bazac - November 6, 2003 Copyright © 2003. All Rights Reserved. Which Search Tool Should You Choose? * If you're looking for specific information use search engines. * If you're looking for a unique or obscure search term or if you want to make an in-dep... (more)
Published By: Daniel Bazac
Submitted: 12 November,2003
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