| 411 | Do Not Build A Website Until You Have Researched Your Keywords Preview: Imagine that you have a $25,000 marketing budget for your online weight loss herbal supplement business. Should you invest it in trying to build a site to rank #1 in Google for "weight loss?" NO. What would be the point? To get tons of traffic? Maybe. But people searching on "weight loss" could be looking for everything from weight loss diet boo... (more) Published By: Kusuma Widjaja Submitted: 05 January,2005 |
| 412 | Along Came a Spider (Part One) Preview: So, your Web site is up and running. It looks great and on its first day you're excited about getting your first order. But your excitement soon turns to weariness as that one order is the only one that comes in for a whole month. And worse, your Web site statistics show a disappointing hit rate. So much for the perception that “if you build it, ... (more) Published By: Julia Hyde Submitted: 07 January,2005 |
| 413 | Organic Search Engine Optimization Preview: Organic Search Engine Optimization What it is and why it’s so important. By Jeff Palmer Search engine optimization can be broken down into two separate yet intertwined categories. Non-organic or paid search optimization and organic, or unpaid search optimization. Paid search advertising relies on purchased search phrases to drive visitors to a w... (more) Published By: Jeff Palmer Submitted: 10 January,2005 |
| 414 | Website Content vs. your Search Engine Rankings Preview: This is a one of the most important questions any webmaster should ask him or herself : which keywords, how much, and how to naturally include it in the site's content ? Many people refer to this plainly as keyword density. Getting back to basics - the search engines spiders websites all over the internet. Many factors will give a site a certain ... (more) Published By: Brian Basson Submitted: 10 January,2005 |
| 415 | Relevance of Description Tags Preview: Although not an important factor in the search engine rank of a web page, it is still very crucial to give careful consideration to have a good description tag on every single page of your website. As with the title tag, it is important to plan and decide on an "eye-catching" description tag. The "description tag" is ultimately what will make a p... (more) Published By: Brian Basson Submitted: 10 January,2005 |
| 416 | The Importance of Title Tags on a Web Page Preview: This is a crucial point many times neglected by webmasters. Are the Title of a web page really that important, and if so, how would one optimize a title tag of a page for the search engines ? Google and most other important search engines place a relatively high value on the "title tag" of a web page, as this normally gives a pointer or indicatio... (more) Published By: Brian Basson Submitted: 10 January,2005 |
| 417 | Interlinking between Web Pages : Why & How Preview: Properly linking the various pages on your website, is one of the most important things you should do to assure your site receives the full attention it deserves from the various search engines. Why ? well, firstly, a search engine might not be able to find and spider all your pages, if there isn't good interlinking between your website's pages.... (more) Published By: Brian Basson Submitted: 10 January,2005 |
| 418 | The Top 10 Most Ludicrous Things You Can Do on Your Web Site Preview: We have a running joke in our office that one day we’ll load a page and it will say “You have reached the end of the World Wide Web” and it will be the truth. I’ve visited so many web sites in my time, it’s unreal. There are a few web site features and practices that keep popping up, in spite of their highly detrimental nature. I find myself, day ... (more) Published By: Courtney Heard Submitted: 11 January,2005 |
| 419 | Search Engine Optimization Meets Online PR Preview: We all know by now that content is king. In order to effectively market your products or services and to establish yourself as a leader in your industry, writing and distributing articles is the way to go. One of the primary benefits of getting your content rich articles indexed in the search engines is so that you can increase your websites’ over... (more) Published By: Dali Singh Submitted: 13 January,2005 |
| 420 | Source Code: Places You May Not Have Thought To Put Keywords Preview: We all know it's good practice to put in-context keywordsinto page titles, meta tags and alt tags. But here are a few places you may not have thought about. 1. Tables - You're most likely familiar with what a table tag looks like. They generally look like this <table width="100%" border="0" cellpadding="0"> or s... (more) Published By: Courtney Heard Submitted: 18 January,2005 |
| 421 | A Search Engine Optimizer's New Year's Resolutions Preview: With the ringing in of the New Year, I resolve to become a better search engine optimizer (SEO). Below is a list of resolutions that I have made in order to make my clients' web sites the absolute best on the web. I will not use flash as text. Even though many search engines can now read some of the text embedded in flash, flash sites do n... (more) Published By: Shawn Campbell Submitted: 18 January,2005 |
| 422 | Google - The Ultimate Web Writers Style Guide Preview: Indulge me for a moment. Forget that Google is a search engine. Just for a moment, imagine it is a style guide. A very different kind of style guide. Instead of this particular style guide being written as a static book by an expert or two, it is written by studying the searching and browsing habits of hundreds of millions of web users. Get the... (more) Published By: Nick Usborne Submitted: 19 January,2005 |
| 423 | Being a Swede can be a GOOD thing! Preview: In my work as a webmaster I have to consider the search engine friendliness of the sites I work on. Sometimes I feel lucky being a native swede, since the competition for swedish words is a fraction compared to english. Recently I was updating a site that sells stamps. (The kind that goes ka-dang and makes an imprint on paper. Not the small papers... (more) Published By: Torbjörn Reidarsson Submitted: 19 January,2005 |
| 424 | 5 Things to Keep an Eye on in the SEO World in 2005.... Preview: After the latest PR update at Google and MSN’s beta search going live, there is one thing for certain in 2005: the world of search is in for some major changes. There has been growing speculation around the SEO world that reciprocal linking is a thing of the past. Rumors are abound that PR means less and less, if anything. Bill Gates came out of h... (more) Published By: Bobby Heard Submitted: 20 January,2005 |
| 425 | Google PageRank: Not Worth The Worry Preview: I notice that a lot of webmasters are obsessed with Google PageRank (Entire sections of SEO forums are even devoted to PR). Web sites do not live and die by their PageRank. A PR 6 web site may rank lower than a site with a PR 5 due to other Search Engine Optimization factors. Search engine results are not proportional to a web site's PageRank valu... (more) Published By: John Metzler Submitted: 21 January,2005 |
| 426 | Search Engine Optimization and Other Scary Things Preview: by Francisco Aloy Being a relative newcomer to the Web I decided to foray into Search Engine Optimization to gain first hand experience and any insights I could. My assumption was that it would have a basis built on rational thinking and logical facts. I pre-supposed a certain degree of agreement and transparency from many of the established s... (more) Published By: Francisco Aloy Submitted: 21 January,2005 |
| 427 | Directories and their Importance for Search Engine Rankings Preview: About directories: A directory is simply a web site that contains a categorized listing of links from around the web. They aid surfers to locate the 'best' and most informative links for a particular category. For example a category may be called 'Home and Garden' and in this category there is list of links about home improvement and gardening. D... (more) Published By: Frank Kilkelly Submitted: 22 January,2005 |
| 428 | How to Make a Title Tag that Search Engines will Love Preview: Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website: Include keyword phrases in your title tag: Think of a title tag as the name above a shop. Imagine you are walking down a busy street with shops on either side of you. However every shop window is boarded up and all that is visib... (more) Published By: Frank Kilkelly Submitted: 22 January,2005 |
| 429 | SEO Deadly Sins - Mistakes That Hurt Web Page Ranking Preview: The following are a list of mistakes can ensure that your site maintains a low ranking with the search engines. Avoid at all costs. * Specifying no title for your page * I cannot stress how important the title of a web page is. Failing to specify a descriptive, keyword optimized title will do untold damage to your ranking with the search engines... (more) Published By: Frank Kilkelly Submitted: 22 January,2005 |
| 430 | META Tags Explained and How To Use Them For Ranking Preview: The META tags are used to provide extra information about a web page. There was once a time where a good search engine ranking could be achieved by simply changing the value of the META tags. However these days are long gone. Nowadays the META Tags are decreasing in importance in the eyes of the search engines who are using more sophisticated meth... (more) Published By: Frank Kilkelly Submitted: 22 January,2005 |