| 271 | Site Maps: A Force to be Reckoned With Preview: Another important component of search engine optimization is the use of site maps. If you want visitors -- and search engine spiders -- to find every page on your Web site, a site map can be your biggest ally especially if you have a lot of content on your site (and if you’ve been reading all the advice on our site, you should know by now that the... (more) Published By: Kristy Meghreblian Submitted: 06 February,2004 |
| 272 | How Can Search Engines Help You with Your Business? Preview: What Are Search Engines? Most of us often face the problem of searching the web. Nowadays, the global network is one of the most important sources of information there is, its main goal being to make information easily accessible. That's where the main problem arises: how to find what you need among all those innumerable terabytes of data. The Wor... (more) Published By: Dmitry Antonoff, Irina Ponomareva Submitted: 02 March,2004 |
| 273 | Appropriate Website Promotion Methods Preview: Why would you want a site? Why indeed? The unceasing growth of the World Wide Web has resulted in an enormous number of sites, and new ones show up daily. Why would you want to create more? And what do you think about the widespread opinion that the Internet has been made for evil, and that people may get permanently lost there, breaking their co... (more) Published By: Irina Ponomareva Submitted: 02 March,2004 |
| 274 | Inappropriate Website Promotion Methods Preview: The list of dubious means of search engine optimisation lengthens year on year. In theory, of course, we could all employ such means, but there are ethical issues to be tackled. And even if we ignore fair-play principles for a moment, it’s worth pointing out that cheap, scam-like promotion methods usually look cheap and scam-like, annoy Internet ... (more) Published By: Dmitry Antonoff, Irina Ponomareva Submitted: 02 March,2004 |
| 275 | Search Engine Optimization --- An Overview Preview: Search engine optimization is one of most popular online marketing tool for any website. With most websites looking forward to increasing the online sales of their products/services, search engine optimization can be a very cost-effective tool to target and procure your customers online. In this paper, we will discuss about search engine optimizat... (more) Published By: Prabuddha S Raychaudhuri Submitted: 10 March,2004 |
| 276 | A Tip for Finding Willing, Quality Links Preview: Google might not dominate the search engine world like it did last year, but it's still a big player and can account for a lot of your traffic. It's no secret that acquiring PageRank is a big part of doing well with Google. I've personally seen my own pages receive huge jumps in traffic after PageRank updates. By now, you probably know PageRank co... (more) Published By: TC Thorn Submitted: 14 March,2004 |
| 277 | Working with the robots.txt file Preview: Working with the robots.txt file What is the robots.txt file? Working with the robots.txt file Advantages of robots.txt Disadvantages of the robots.txt file Optimization of the robots.txt file Using the robots.txt file What is the robots.txt file? The robots.txt file is an ASCII text file that has specific instructions for se... (more) Published By: Jagdeep.S.Pannu Submitted: 15 March,2004 |
| 278 | The Basics of Search Engine Optimization (S.E.O.) Preview: One means of making sure your site receives maximum visibility is search engine optimization (S.E.O.). You must think in terms of search engine optimization from the earliest stages of planning and design if you want to receive heavy traffic from the major search engines. In order to optimize your site, you need to understand how search engines wo... (more) Published By: Jeff McIntire-Strasburg, Ph.D. Submitted: 18 March,2004 |
| 279 | Yahoo's Back! Preview: I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that's big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when yo... (more) Published By: Shawn Campbell Submitted: 22 March,2004 |
| 280 | The Failure of the SEO System. Preview: The Failure of the SEO System. I see people daily preaching about how web site owners need to pay upwards of $7,500.00 or more for a marketing consultant who also practices search engine optimization. The reason given for this is that any SEO can get you top rankings, but that will not help you sell your products. They preach that searchers ... (more) Published By: William Cross Submitted: 22 March,2004 |
| 281 | Optimise your Site for the Search Engines Pt 2 Preview: 6: The hidden benefits to having the right links. Every site online has an index or default file as its home page file. But outside of that rule you can name the other pages whatever you like. So why not cram the names with keywords and/or keyphrases relevant to that page and your site? We've just scored again ;-) Eg exercise-equipment-reviews.... (more) Published By: Darren Yates Submitted: 18 April,2004 |
| 282 | Optimise your Site for the Search Engines Pt 1 Preview: This is part one of two articles listing the ten most important points to remember when optimising your site and individual pages for the search engines. If you optimise your pages by working through these points one by one you will see a significant rise in your search engine rankings. 1: Buy the right Domain names ! The best way to increa... (more) Published By: Darren Yates Submitted: 18 April,2004 |
| 283 | The Art of Website Optimization Preview: They say "diamonds are a girl's best friend". Just like a flawless diamond in the making, a website demands significant attention to detail in order to stand up and deliver and captivate its target audience. Ever wondered what components clearly define a website as "professionally" done? It should have a polished look! You don't need to spend tho... (more) Published By: David Bell Submitted: 23 April,2004 |
| 284 | Understanding Search Engine Robots Preview: If there is one thing I have learned about robots, it is that there is absolutely no pattern to them. Most robots are stupid and wander randomly. For example, 50% of robot hits to my sites, ask for the robots.txt page and then go away never asking for anything else. Then they come back a week later, ask for the same thing and then go away, again. ... (more) Published By: David Bell Submitted: 23 April,2004 |
| 285 | What is Site Match? Preview: While you may have heard of a controversial new program called Site Match, which is being run by the Yahoo/Overture team, what you probably don't know is what this program is really all about. Site Match is a program created to get your site into the Yahoo database (formerly the Inktomi database) and it can be expensive. It is based on a yea... (more) Published By: Shawn Campbell Submitted: 07 May,2004 |
| 286 | Google Contest - Nigritude Ultramarine Preview: Nigritude Ultramarine Search engine optimization experts are having fun with Google. Experts, with DarkBlue.com at the helm, are holding a contest to determine how Google really works. Experts are competing, with the goal of optimizing a webpage for a non-sensical phrase: 'nigritude ultramarine'. On May 7th, the day the terms 'nigritude ultramarin... (more) Published By: S. Housley Submitted: 10 May,2004 |
| 287 | Is Your Website Ready For Local Search Engine Traffic Preview: I suppose the real reason for a local small business to have a website at all is to provide information for the local market, generate leads from local shoppers. Up until now too many small businesses have created websites more like monuments to their company name. If someone knew the name of the company, they could probably find the website. That... (more) Published By: John Jantsch Submitted: 18 May,2004 |
| 288 | The Buzz About Links - What About Yours? Preview: The Buzz About Links - What About Yours? These days, if you pay any attention to even a small portion about what goes on with web advertising, you're sure to hear about getting more links for your own web site. I want to discuss a little something called internal links: See, most sites that I visit are well on their way to getting a great (GPR)... (more) Published By: Martin Lemieux Submitted: 19 May,2004 |
| 289 | 10 Things You Should Expect From Your Website Copywriter Preview: As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical. But in such a relatively new field... (more) Published By: Glenn Murray Submitted: 21 May,2004 |
| 290 | Writing SEO Copy – 8 Steps to Success Preview: We all know that the lion’s share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and the inbound links tell them how important you are. This combination is what determines your r... (more) Published By: Glenn Murray Submitted: 21 May,2004 |