| 251 | Meta Tags- What Are They and Which Search Engines Use Them? Preview: Meta Tags - What Are They & Which Search Engines Use Them? By: Richard Zwicky Defining Meta Tags is much easier than explaining how they are used, and by which engines. The reason is very few engines clearly lay out what they do and do not look at, and how much emphasis they put on any one factor. So, we’ll start with the easy part Meta Tags are... (more) Published By: Richard Zwicky Submitted: 25 November,2003 |
| 252 | Where on Earth is your Website? Preview: Where on Earth is your Web Site? by Robert K. McCourty You've just finished congratulating your marketing team. After six months of concentrated effort you can now actually find your own company web site within the search engines. Everyone is busy handshaking and back patting when a voice from the back of the room rises above the din. "Yeah ... (more) Published By: Robert McCourty Submitted: 27 November,2003 |
| 253 | Google’s Shake Up: A View From the Beginning - Part One Preview: Monday, December 16, 2003 It has been exactly one month since Google introduced its infamous Florida Update. As the Florida Update has brought about the largest and most comprehensive shake-up of Google’s listings ever, it has generated a great deal of interest around the world and genuine panic for the literally millions of webmasters who’s site... (more) Published By: Jim Hedger Submitted: 17 December,2003 |
| 254 | Google’s Shake Up: A View From the Beginning - Part 2/3 Preview: December 3, 2003 - Google’s Florida Update The impact of Google's Florida Update has not been fully realized yet, but it appears the damage will be extensive considering the reports we are getting from some clients. Literally hundreds of thousands, if not millions of websites have seemingly disappeared from Google's listings, most of whom enjoy... (more) Published By: Jim Hedger Submitted: 18 December,2003 |
| 255 | Does Your Website Need Search Engine Placement? - Part 1/2 Preview: Does Your Website Need Search Engine Placement? by Dave Davies, Marketing Manager, StepForth Search Engine Placement Inc. Introduction For many, the value of their websites can be measured in visitors, for others it is the amount of revenue that the site generates. Regardless of how you measure the success of your website, you are going to have t... (more) Published By: Dave Davies Submitted: 18 December,2003 |
| 256 | Absolute & Relative Links How Do They Rank? Preview: Absolute & Relative Links How Do They Rank? The question for this article is whether or not you should use "absolute url's" or "relative url's"? Not only that, this article researches whether or not Google ranks these methods differently. Absolute: You use the entire url pointing to the designated page. ex. www.yoursite.com/page1/index.html Rel... (more) Published By: Martin Lemieux Submitted: 22 December,2003 |
| 257 | PPC For Dummies - Part One Of Two Preview: For the beginner, understanding PPC (Pay Per Click) services can be utterly confusing. With so many search engines to choose from, and so many options within each one: different billing schemes, different terminology, and different techniques for ranking in the top spot, the learning curve is quite substantial. So why would anyone go to the troubl... (more) Published By: Scott Van Achte Submitted: 02 January,2004 |
| 258 | Do you submit your website to all the Search Engines? Preview: Should you submit your website to all the Search Engines? by Jeremy Gossman There is really only one search engine to worry about submitting too and that is Google and you should only submit one page your main once and maybe a sitemap a week later but never more than once a week. If you have a link coming to your new site from a site that is cu... (more) Published By: Jeremy Gossman Submitted: 04 January,2004 |
| 259 | Search Engines 101 - Search Engines Explained Preview: Search Engines 101 - Search Engines Explained What Are Search Engines? A search engine is a database system designed to index and categorize internet addresses, otherwise known as URLs (for example, http://www.submittoday.com). There are four basic types of search engines: Automatic: These search engines are based on information that is coll... (more) Published By: Kristy Meghreblian Submitted: 05 January,2004 |
| 260 | Why Purchase Search Engine Optimization? Preview: Well that’s easy, so your website can actually be seen by users within search engines when relevant key terms to your website, business or product are being searched. If your website is not ranking in the top 20 for actual keywords being searched on the engines, then you definitely require search engine optimisation immediately. It is fact that 8... (more) Published By: Anthony Parsons Submitted: 13 January,2004 |
| 261 | The Marketing Secret To Page Rank (PR) Preview: Since Google implemented PR, the link popularity consortiums have gone crazy. PR, PR, PR, that's all that anyone seems to be focused upon. Did someone forget about what makes the WWW? Freedom of information, not how big my PR is. So, what is the big secret about PR and just how do you obtain that high six and above? Its called, a great website! Th... (more) Published By: Anthony Parsons Submitted: 13 January,2004 |
| 262 | Link Manipulation Preview: Link popularity is a winning factor in many campaigns to achieve a substantial boost in your rankings, however; with all good can come over-inflated and out of control manipulation (BAD). The search engines will not be defeated for long. Those who think they can get away with something in the short term will generally come unstuck in the long ter... (more) Published By: Anthony Parsons Submitted: 13 January,2004 |
| 263 | Search Engines & Optimization Preview: Search engines, search engines, search engines....Who knows which one to optimize for? Why does everyone behave so silly when it comes to search engines and optimization for a particular engine or keyword even? As most know, Google is the flavour of the month. It appears that everyone is excited about it. What about the other engines? Did someone ... (more) Published By: Anthony Parsons Submitted: 13 January,2004 |
| 264 | Optimize At Design Stages Preview: Are you now thinking, what does this mean? Let me just say that most of my customers could have had their websites rectified whilst still in the design stage instead of costly repairs once finished. This does not only go for those who pay, but more than ever, those who learn web design for themselves to design and manage their own website. The cos... (more) Published By: Anthony Parsons Submitted: 13 January,2004 |
| 265 | Dispelling the Myths - Will WebPosition Get My Site Banned from Google? Preview: Dispelling the Myths - Will WebPosition Get My Site Banned from Google? by Matt Paolini In mid November of 2003, Google seriously revamped their ranking algorithm. As a result, many sites were dropped from their index, or fell dramatically in rank. This infuriated many Web site owners at the height of the holiday buying season. Since that time... (more) Published By: Matt Paolini Submitted: 13 January,2004 |
| 266 | PPC For Dummies - Part Two Of Two Preview: Two of the most important factors of any Pay Per Click (PPC) campaign are creating successful ads and deciding how much to pay per click. There are many PPC options out there to choose from, I am going to focus on the two most popular, Google AdWords and Overture. Creating your ads for AdWords Creating your ad copy is the single most important p... (more) Published By: Scott Van Achte Submitted: 14 January,2004 |
| 267 | Keyword Density Preview: We can't emphasize enough the importance of including keyword-rich content on your site to increase your ranking potential. Simply put, keywords are the words and/or word phrases people use when searching. As we've mentioned throughout the site, search engine spiders love content. Therefore, the more keyword-rich content you have, the better. When... (more) Published By: Kristy Meghreblian Submitted: 20 January,2004 |
| 268 | How to Optimize Your Website for Both Google & Inktomi Preview: The search engine environment continues to evolve rapidly, easily outpacing the ability of consumers and SEO practitioners to quickly adapt to the new landscape. With the ascension of Inktomi to the level of importance that until recently was held solely by Google, SEO practitioners need to rethink several strategies, tactics and, perhaps even the... (more) Published By: Jim Hedger Submitted: 23 January,2004 |
| 269 | Google AdWords Tips & Tricks Preview: Synopsis: Google Ad Words are a wonderful and cost effective way to advertise has great flexibility on the part of the advertiser, he/she can make it running in minutes and can change ads whenever feels doing it after tracking the response of the visitors and the conversion rate. However testing keywords and ads to improve the conversion rate i... (more) Published By: Nakul Goyal Submitted: 28 January,2004 |
| 270 | Search Engine Optimization and Web Site Usability Preview: Build a Web site and the people will come. Ha! If it were only that easy! The Web is the one sales environment where the customer has total empowerment. They have all the resources (i.e., your competitors) just a mouse-click away. Not only are you in competition with the millions of other Web sites owners who sell the same product/service as you,... (more) Published By: Kristy Meghreblian Submitted: 30 January,2004 |