| 211 | A Theme-Based Website, Part 2- Choose A Theme And Sub-Topics Preview: In part 1, I said that a theme-based website is a site based on a single theme or concept. Every page of the site concentrates on a single topic that is related to the theme. Each page delivers great content on it's topic. We know this type of site scores with the search engines because it adds value to their search results. It also scores with v... (more) Published By: Julie Georg Submitted: 24 October,2002 |
| 212 | A Theme-Based Website, Part 5- Promoting The Site Preview: All right, we're going to wrap this up. I now have a terrific theme-based site, jam-paked with high value content and built to feed those search engine spiders. However, my site is going to just sit in web space if I don't do some work to promote it. Fortunately, I'm well prepared. My site is optimized for listing with the search engines. I have ... (more) Published By: Julie Georg Submitted: 24 October,2002 |
| 213 | A Theme-Based Website, Part 4- How To Build The Site Preview: In the first three parts of this series, I've shown why I want a theme-based site and how I've prepared (and you can, too!) to make one. I chose a theme and found lots of related keywords. I have ideas for content and found merchants that I want to represent as an affiliate, whose products fit with my content. Now, I'm ready to build my site. It's... (more) Published By: Julie Georg Submitted: 24 October,2002 |
| 214 | A Theme-Based Website, Part 1- What Is It? Preview: What is a theme-based website? The wave of the future. The best way to please increasingly savvy visitors AND search engines. A theme-based website is a site that is based on one specific theme or concept. Every page of the site focuses on a single topic that is related to that theme. For example, if my theme is Italian cooking, topical pages coul... (more) Published By: Julie Georg Submitted: 24 October,2002 |
| 215 | 10 Basic Search Engine Preparation Tips Preview: While many people think it is enough to have web site to earn hundreds or thousands of dollars within a few weeks, it is much harder in reality to get people to your web site and then it is another thing to get them to buy something from you. But that's a different story. Let's concentrate on the first aspect: Getting traffic and especially get... (more) Published By: Detlev Reimer Submitted: 07 November,2002 |
| 216 | "We quit our day jobs" -- the NicheFinder interview Preview: Sixty dollars is what it cost Val and Helen to start the business that now supports them full time. "My wife Helen and I are professional software developers" said Val Danilchuk, from their home in the Ukraine. "We used to develop web sites for e-business owners, as well as some client-side desktop software." But they wanted a better way to sel... (more) Published By: Gary Harvey Submitted: 12 November,2002 |
| 217 | Optimizing Frames for Search Engines Preview: Background Because of the way framed web pages are created, search engine robots have a difficult time spidering sites built in frames. As a general rule, search engine robots are not very good at executing client-side code, and framed pages are "built" on the client side. The best way to make a website accessible to the robots is to take it out ... (more) Published By: Dale Goetsch Submitted: 14 November,2002 |
| 218 | A Look at Ask Jeeves and Teoma Preview: Recently, Jim Lanzone, Vice President of Product Management with Ask Jeeves, attended a chat session with students from the Academy, and he answered a lot of very interesting questions about Ask Jeeves' Web properties. So, let's look at this interview with Jim, and learn more about Ask Jeeves and their relatively new search engine on the block,... (more) Published By: Robin Nobles Submitted: 24 November,2002 |
| 219 | Portal Marketing Preview: The goal of every good marketing campaign is to reach its "target market". Whether that be new or existing customers, entire or niche markets, to promote the company as a whole or a specific product; the measurement of a marketing campaign's success is how well the target market is reached. And how well the target market responds. Advertisers spe... (more) Published By: Shannan Hearne-Fortner Submitted: 26 November,2002 |
| 220 | A Visit with Adam Soroca, a Representative from Terra Lycos Preview: Recently, the Academy of Web Specialists (http://www.onlinewebtraining.com) had the good fortune of having Adam Soroca, a representative from Terra Lycos (http://www.lycos.com), attend a chat session to visit with our students. Mr. Soroca provided some excellent information about Terra Lycos as well as their plans for the future. As means of int... (more) Published By: Robin Nobles Submitted: 15 December,2002 |
| 221 | A Visit with FindWhat.com CEO, Craig Pisaris-Henderson Preview: The Chairman and CEO of FindWhat.com (http://www.findwhat.com), Craig Pisaris-Henderson, recently attended a chat session and visited with Academy students regarding the FindWhat.com performance-based advertising network. This enlightening chat shed light on one of the leading pay-for-performance advertising providers (providing keyword-targeted... (more) Published By: Robin Nobles Submitted: 26 January,2003 |
| 222 | Using Meta Tags wisely to attract search engines & visitors. Preview: Using Meta Tags wisely to attract search engines & visitors. by Rajesh V. Tavakari http://www.website-promotion-ranking-services.com There are certain tricks and techniques in SEO industry, which can fetch you real quick and top ranking in short run and get banned for ever, which I am discussing in this article. Before optimizing any site, alway... (more) Published By: Rajesh V. Tavakari Submitted: 17 February,2003 |
| 223 | Engines and Spiders and Surfers, Oh My! Preview: (Why search engine optimization is alive, well, and kicking – and as crucial as ever to the success and profitability of your business) By Aimee Cremasco, President, Word Associates “If you build it, they will come…” “If you build it, they will come…” While this is a great line from one of my all time favorite movies, “Field of Dreams,” it is... (more) Published By: Aimee Cremasco Submitted: 10 March,2003 |
| 224 | Sitemaps and Hypertext Links: "Food" for Search Engine Robots Preview: Sitemaps and hypertext links are "food" for search engine robots. We will look at the value of text links for optimal spidering, and the importance of using a sitemap in order to help search engine robots reach your website's deeper pages. Hypertext Links Search engine robots are not terribly sophisticated. They cannot click a button, submit a fo... (more) Published By: Daria Goetsch Submitted: 10 March,2003 |
| 225 | Optimizing Your Sales Letter Preview: If you sell a product online, there's a good chance that you have a sales letter for it. Hopefully you've got a great headline that grabs people's attention and then sales copy that states the benefits of your product and is designed to convert visitors to customers. There is a good chance that you have an affiliate program for your product and yo... (more) Published By: Sean Burns Submitted: 24 April,2003 |
| 226 | Pay per click tracking Preview: Like many businesses that advertise online you are probably spending a portion, if not your entire advertising budget on PPC (pay per click) advertising. The problem many businesses have is being able to determine the most profitable avenue to continue pursuing in their advertising methods. How to determine the best avenue Typically, businesses... (more) Published By: Joel Strellner Submitted: 25 April,2003 |
| 227 | Search Engine Robots - How They Work, What They Do (Part II) Preview: Search Engine Robots - How They Work, What They Do (Part II) Why Isn't My Website In The Search Engine? If your site isn't found in the search engines, it is probably because the robots couldn't deal with it. It could be something as simple as not being able to find the site, or it may be more complicated issues involving the robot's not bein... (more) Published By: Daria Goetsch Submitted: 06 May,2003 |
| 228 | Newsletter as Search Engine Superhero? Preview: Your Newsletter As Search Engine Superhero? By Jessica Albon Copyright 2003, The Write Exposure Newsletters are magical things--they can attract customers, increase company profits, establish expertise and much more. But, did you know they can also help you increase your search engine rankings? Your newsletter can help your search engine rankin... (more) Published By: Jessica Albon Submitted: 20 May,2003 |
| 229 | Common Sense Advice for Search Engine Optimization Preview: Most web surfers start their sessions at a search engine or a web directory. There are a number of different methods you can use to capture their traffic and drive it to your site: 1. Stick to the big names: The two largest directories: Yahoo! (http://www.yahoo.com) and the Open Project Directory (http://www.dmoz.org), and the two largest search... (more) Published By: Mario Sanchez Submitted: 29 June,2003 |
| 230 | Link Building That Makes Sense: Who To Link To Preview: When you are building links to increase your link popularity, who do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way. Google PageRank First and foremost, PageRank is part of the algorithm of Google's ranking in the search engine results. Other... (more) Published By: Daria Goetsch Submitted: 02 July,2003 |