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191Are We Looking Stupid?
Preview: It seems LookSmart has once again rocked the SEO world with its recent implementation of a new pay per click module called “Small Business Listings.” Recently I’ve been receiving mail correspondence from my friends at LookSmart letting me know that they have automatically upgraded my client site listings to this wonderful new program. I naturally... (more)
Published By: Kevin Gee
Submitted: 15 May,2002
192SEO Portal or Free SEO? You Decide.
Preview: Our company JUMP Internet Marketing http://www.jumpinternetmarketing.com has been providing search engine optimization and marketing services since 1995. During this time we have been approached with some very inventive ideas. The latest proposals are from companies wanting to partner with us to create so called "SEO Portals." These companies hav... (more)
Published By: Kevin Gee
Submitted: 15 May,2002
193An Ingenious Way to Use Wordtracker . . . that's actually easier too! (Part 1)
Preview: An Ingenious Way to Use Wordtracker. . . that's actually easier too! By Robin Nobles If you're in the search engine industry, or if you're a Web designer or Webmaster, it's an almost sure thing that you've heard of, and probably used, Wordtracker (http://www.wordtracker.com). But, for those who may not know about Wordtracker, let's back up for ... (more)
Published By: Robin Nobles
Submitted: 19 May,2002
194An Ingenious Way to Use Wordtracker . . . that's actually easier too! (Part 2)
Preview: (Continued from Part 1) Now, let's look at a "new" way to use Wordtracker, John's step- by-step approach: To write this article, I came up with a real-life example and I started at step #1, just like you will do with your own site. Let's say that your client sells aromatherapy supplies over the Internet. Your first step is to try to determine t... (more)
Published By: Robin Nobles
Submitted: 19 May,2002
195How to Use Keywords to Optimize Your Site for Search Engines - Part 2
Preview: Placing keywords strategically throughout your web pages will greatly improve your rankings in the search engines. Many sites, however, leave them out altogether so your Site won't get ranked at all. Inserting too many keywords in your web pages or repeating them too often, will result in your site getting banned from the search engines. How do ... (more)
Published By: Herman Drost
Submitted: 21 May,2002
196The 3 Essential Components of a Search Engine Optimization Campaign
Preview: Everyday, the Search Engines average 300 MILLION searches. In a recent Forrester Research report 81% of consumers on the Internet find products and services by using the Search Engines. Search Engine Optimization allows you to achieve top search engine placement and a tap into a new source of qualified visitors who are actively searching for produ... (more)
Published By: Matt Hockin
Submitted: 30 March,2005
197THE ABCs OF SEO - Search Engine Optimization
Preview: If you want to be found in the search engines, it is important that you add search engine optimization to your action list. In a nutshell, search engine optimization--or SEO for short--is the process of making your web pages "search engine friendly." SEO is a relatively new marketing industry. Although there are many purported experts, most of us... (more)
Published By: Joanne Glasspoole
Submitted: 23 May,2002
198New InSites into the FAST Search Engine . . . an interview with Stephen Baker of Fast, Part 1
Preview: New InSites into the FAST Search Engine ...interview with Stephen Baker, Director of Business Development and Marketing by Robin Nobles Of the major engines in the search engine universe, FAST -- aka, alltheweb.com -- is arguably the most unique. In many ways, it operates differently than typical engines and, in light of recent developments, it'... (more)
Published By: Robin Nobles
Submitted: 23 June,2002
199New InSites into the FAST Search Engine . . . an interview with Stephen Baker of Fast, Part 2
Preview: (Continued from Part 1) Next subject . . . What about free submissions to FAST? Are they a thing of the past? According to Baker, "Free submit will continue to operate. There will be no effect on pages (already) in the index. The inclusion service is simply a guarantee that your pages will be indexed regularly and are guaranteed a reservation ... (more)
Published By: Robin Nobles
Submitted: 23 June,2002
200Congratulations! You’ve Gotten Visitors to your Site! Now, can they find what they're looking for?
Preview: Congratulations! You've Gotten Visitors to your Site!. . . Now, can they find what they're looking for? By Robin Nobles As search engine marketers, we spend an enormous amount of time trying to get targeted traffic to our site. But, once those visitors get to our site, can they find what they're looking for? If not, guess what? We've lost a cus... (more)
Published By: Robin Nobles
Submitted: 30 June,2002
201WebPosition Release v2.0 and Reject Reporting Issues
Preview: As you would have heard, FirstPlace Software, creators of the hugely popular WebPosition Gold search engine marketing software, recently announced the forthcoming release of the long-awaited version 2 of their product. WPG v2.0 is already available in Beta format (see link below) and boasts an impressive number of new features to help web masters... (more)
Published By: Kalena Jordan
Submitted: 14 July,2002
202The New Edition of WebPosition Gold 2 is Finally Here!
Preview: The NEW Edition of WebPosition Gold is Finally Here . . . And its new features make it better than ever! By Robin Nobles Typical of the professionalism of FirstPlace Software, they've waited to release WebPosition Gold 2 (http://www.webposition.com) until all possible bugs could be found and corrected, so it seems like forever that we've been w... (more)
Published By: Robin Nobles
Submitted: 15 July,2002
203Search Engine Marketing 101: What Search Engines See When They Visit Your Site
Preview: Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site by Robin Nobles If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn't see the beautiful graphics or the fancy Web design? Do you know that it only sees the sourc... (more)
Published By: Robin Nobles
Submitted: 21 July,2002
204Tips for Making Your Pages Search Engine Friendly
Preview: Your web site may look beautiful to your eyes, but what about to the "eyes" of a search engine? If you can understand how a search engine "sees" your site, than you can design the site or make the necessary changes so that your site will get a higher ranking in search results. The first thing to consider is that search engines do not see pictures... (more)
Published By: Donald Nelson
Submitted: 05 August,2002
205Optimizing Pages with JavaScript and Style Sheets for Search Engines
Preview: Background Search Engines use a number of criteria to decide what a given web page is all about. These criteria, which can be different from Search Engine to Search Engine, and which may even change over time, all aim at deciding how "relevant" a page is to a given user's search. The Search Engine wants to return the results most relevant to a us... (more)
Published By: Dale Goetsch
Submitted: 09 August,2002
206Getting Honest With The Search Engines
Preview: I spend a lot of time reading newsletters and forum postings about Search Engine Marketing. More often than not, people are asking about methods used to improve Search Engine rankings: what works, what doesn't, and what will get you in trouble. Search Engine*: A program that searches documents for specified keywords and returns a list of the doc... (more)
Published By: Daria Goetsch
Submitted: 09 August,2002
207Five Common Misconceptions to Achieving Success with your Online Business
Preview: How successful is your online business? Are you achieving the monetary rewards that you'd hoped to achieve when you set up your Web site? If not, you may have fallen prey to one of five common misconceptions to achieving success with an online business. Misconception #1: If you put up a Web site, people will come. Regretfully, this is far from ... (more)
Published By: Robin Nobles
Submitted: 18 August,2002
208131 (Legitimate) Link Building Strategies . . .
Preview: 131 (Legitimate) Link Building Strategies . . . "The Definitive Source of Link Building Strategies on the Internet" Co-authored by Robin Nobles, Eric Ward, and John Alexander In search engine optimization, "off page" factors have become more and more important as they relate to rankings. In particular, solid link popularity can literally mak... (more)
Published By: Robin Nobles
Submitted: 02 September,2002
209Rising Above the SEO Reputation
Preview: How many times have you seen an article referring to SEO (search engine optimization) as a "Black Art" or "underhanded", "manipulative", "sleazy", "deceptive", "sneaky" etc?. I could go on and on but you get my drift. The thing is - our industry has a pitiful reputation which is being reinforced on a daily basis by the media and word of mouth. Th... (more)
Published By: Kalena Jordan
Submitted: 12 September,2002
210A Theme-Based Website, Part 3- Choosing Affiliate Programs
Preview: In parts 1 & 2 , I determined that developing a theme-based site is a great way to generate income. It's going to be a WINing situation for the search engines, my visitors, my merchants and ME. I've chosen a theme that I know (or can find out about) and love. I've found lots of keywords that are related to my theme and have lots of ideas for good ... (more)
Published By: Julie Georg
Submitted: 24 October,2002
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