| 1 | Offline Promotion: Undervalued Opportunity Preview: When it goes about Website promotion, people usually think about such things as search engine optimization (also known as SEO), different pay-per-click advertising opportunities (such as Google AdWords and Overture), incoming links campaigns, and other methods of online promotion. It seems obvious - the Website is online, so one should promote it ... (more) Published By: Alex Polonski Submitted: 06 June,2005 |
| 2 | Free Exposure and Traffic for your Website Preview: Most new webmasters face the same conundrum: how can I get free exposure (and thereby traffic) to my website? Here are some traditional online and offline methods you can use to achieve this, as well as new ideas that should help kick-start your online business. Online - Include your website address in your signature in e-mails - Include your web... (more) Published By: Veronica Dubak Submitted: 13 June,2005 |
| 3 | 6 Steps to Avoid Losing Summer Sales Preview: It's a fact - the online world dies down in the summer time. Kids are out of school, families are on vacation, there's fairs to attend to, and many are just spending too much time outside to be online. For those that market mostly online, the summer months could be eating your profit. The good news is, it's easy to take your product to where your... (more) Published By: Kara Kelso Submitted: 10 May,2005 |
| 4 | 6 Powerful ways to Promote your Site Offline Preview: Far to many web sites are not advertising offline and it's costing them large amounts of money. Don't make the same mistake as those web site owners and instead learn from their mistakes! Below you will find six powerful ways to promote your web Site Offline and gain more exposure. Flyers - Get some flyers printed out with your web site's address... (more) Published By: Matt Colyer Submitted: 03 April,2005 |
| 5 | Oh, No! It's My Turn--Tips, Techniques and Strategies for Successful Fund Raising. Preview: Oh, no! Yep, this year it's your turn to conceive, organize, recruit volunteers, and administer your organization's biggest fund raiser. Every year fund raising ideas help thousands of communities across America raise millions of dollars for schools, sports teams, fraternal organizations, Scouting programs, charitable organizations and churches. ... (more) Published By: Larry Denton Submitted: 14 April,2005 |
| 6 | Top 10 Tips TV Interview Success Preview: 1. Appearing in other types of media is the best way to attract TV notice. The more your name appears in print, the more likely it is that you'll be approached to appear on TV. 2. If a TV researcher phones you, treat the conversation like a mini-audition. They’re listening out for how you say things as well as what you have to say, so let your p... (more) Published By: Joanne Mallon Submitted: 19 April,2005 |
| 7 | What Not To Wear When Doing A TV Interview Preview: Your first TV appearance will be a very exciting experience, and you’ll probably spend hours carefully preparing what you want to say. You’ll also very likely spend much time preparing what to wear. This is a vital part of the process because TV is primarily a visual medium and how you look is an important part of the package. So, to save you some... (more) Published By: Joanne Mallon Submitted: 19 April,2005 |
| 8 | Ask Mr. D - Offline Advertising Preview: Dear Mr. D, I operate an online gift shop. With the holidays coming, I would to do some offline advertising. But, I have checked the ad rates for my local newspapers, radio stations and TV station and all their prices are astronomical. My question is do you know of any effective offline advertising resources that don't cost an arm and a leg? S... (more) Published By: Bill Daugherty Submitted: 22 November,2001 |
| 9 | Sell Yourself First Preview: How many E-mails do you get promising great riches and you have absolutely no clue who sent it? Many of the return E-mail addresses are forged, and you have no possible way to respond to their offer. Sure they may give you a toll free number to call, where you will probably get a highly hyped recording, or you may get a Post Office Box to submit y... (more) Published By: Bob Osgoodby Submitted: 23 November,2001 |
| 10 | "Trade Shows" Preview: Trade Shows are a great way to meet prospective clients. At first, it seems like a "walk in the park", and they can be a lot of fun. Many of the visitors to the show are there to see what is being offered, and to them it is more of a holiday than work. If you are there to show your wares, it is work. Don't confuse your role as a vendor with that ... (more) Published By: Bob Osgoodby Submitted: 23 November,2001 |
| 11 | 5 Surefire Ways to Botch Your Media Interview Preview: Has a writer or journalist ever asked you for an interview about your industry or your business? During the seven years that I've been a writer, I've interviewed many business people for articles that are underway. And in that time, I've encountered more than a few business people who are committed to botching their interview for reasons that I c... (more) Published By: June Campbell Submitted: 24 November,2001 |
| 12 | Deliver Workshops and Promote Your Business Preview: Pssst! Want to make money while promoting your business? Deliver workshops or training events in your area of expertise, and you'll accomplish both. You'll also establish yourself as an expert in your field. If you are afraid of public speaking, there's a work around. Engage the services of an experienced presenter or facilitator, and you act as ... (more) Published By: June Campbell Submitted: 24 November,2001 |
| 13 | HOW MANY PRESENTATIONS DID YOU MAKE TODAY? Preview: If you are like most network marketers, your answer will be zero. This is not a good way to build your business. The only way to build your business is to promote it to others. I see so many people who spend so much time getting ready to produce that they never get around to actually producing. They then become discouraged with their lack of suc... (more) Published By: Chris Bradford and Brande McCree Submitted: 24 November,2001 |
| 14 | Drop Cards & How to Use Them Preview: Drop cards are very similar to business cards. They are the same size and , made of the same material. The major difference is that while a business card will usually present a good deal of information, a drop card is used for a single purpose... to solicit a response through curiosity. Because of a drop card's purpose, the message presented on ... (more) Published By: Chris Bradford and Brande McCree Submitted: 24 November,2001 |
| 15 | THE SWEET TASTE OF SUCCESS Preview: Picture this. You make a sales call on an important prospect yet are unable to see the decision maker. Being an innovator, you leave a box of donuts to show that you care, AND leave them in an attractive, DESIGNER donut box with your business card prominently displayed at the top of the box. Later, the decision maker walks into the room for a ref... (more) Published By: Greg Beckemeier Submitted: 27 November,2001 |
| 16 | How To Create A Brochure And Cover Letter Your Prospects Will Respond To...NOW!!! Preview: Millions of dollars are spent annually on creating and sending brochures and cover letters. Most of these dollars are wasted, because these marketing materials don't do what they're supposed to do: get a prospect to act, either by requesting further information, picking up the phone and making an appointment, or actually buying something. These ar... (more) Published By: Dr. Jeffrey Lant Submitted: 27 November,2001 |
| 17 | SO YOU'VE FINALLY GOT A TELEVISION INTERVIEW? Preview: Your e-business has generated enough buzz that your local TV station wants you for the evening news or a talk show? Congratulations! You've arrived. How do you prepare? Here are a few DOS and DON'Ts. DON'T, if you are female, wear every bangle you own. The jangling will be picked up by your microphone and will be a) distracting and b) annoying. ... (more) Published By: Ev McTaggart Submitted: 27 November,2001 |
| 18 | Getting the Word Out...Offline Preview: You've taken your business to the Internet, developed a web site that SELLS and you've automated your sales process. So, where is all of the traffic? How come your hit counter isn't going through the roof, and where are the sales? Now, it's time to really focus on attracting traffic. And, the key here is "targeted traffic." You are going to get ... (more) Published By: Jackie Ulmer Submitted: 29 November,2001 |
| 19 | PITCHING YOUR NEWS STORY: Newspapers still first place to start Preview: The Internet has quickly become the default launch point for many media pitch campaigns. Business owners have quickly grasped the ease at which they can blast their news out through online newsletters, email campaigns and online wire services. Essentially the Internet has made getting your name in the media seem a whole lot easier. BUT just b... (more) Published By: Barry Forward Submitted: 29 November,2001 |
| 20 | Getting on the Radio: 10 tips to a successful talkshow Preview: For many of us, getting on a radio talkshow can be a great tactical move as part of our overall publicity effort. Pitching an appearance on a talkshow begins with much of the same groundwork as preparing for a news release or other media pitch, you need to have a story idea or an angle to present to the prospective radio show. Here are ten ba... (more) Published By: Barry Forward Submitted: 29 November,2001 |