| 71 | Public Speaking Tips from the Trenches Preview: Many years of experience public speaking, most recently for the Royal Caribbean and Costa cruise lines, and listening to a host of other accomplished speakers, have taught me how to handle a lot of curve balls. Here are some public speaking tips from the trenches: 1. You get there and all the conditions have changed. You were promised a proje... (more) Published By: Susan Dunn Submitted: 21 January,2003 |
| 72 | How to Pitch a Story to the News Media Preview: How to Pitch a Story to the News Media We all have businesses that are newsworthy, right? Well try telling that to a busy newspaper editor! Here are some great tips for getting noticed: 1. Put it in writing. Generally speaking, a story pitch should be no more than one page. If they find it interesting, they’ll call you and ask for more detail.... (more) Published By: Jean Hanson Submitted: 27 January,2003 |
| 73 | 31 Ways to Get Your Name in the News Preview: A news release is sent to editors and journalists in order to generate a news story in a newspaper or magazine. It's one of the easiest and cost-effective, ways to get your message out there. If a reporter decides to run your release, your business receives space for free - and more credibility than just running an ad. Many businesses ignore the ... (more) Published By: Shannon Cherry, APR Submitted: 01 February,2003 |
| 74 | The 7 Biggest Mistakes in Special Event Planning - and How to Avoid Them. Preview: Ever hear the expression: “You can never be too rich or too thin?” In the case of special events planning, you can never be too organized. Events are critical in providing outreach and exposure for an organization, and some can often be an excellent fund- and friend-raising tool. However, it’s easy to make a mistake when there are so many details... (more) Published By: Matt Cherry Submitted: 03 February,2003 |
| 75 | Effective Web Site Promotion Strategy Preview: Effective Web Site Promotion Strategy ----------------------------------------------------- Improve Your Site's Exposure by Kevin Warrene VP, Sales and Marketing BMRW & Associates, Inc. February 3, 2003 Promoting your own web site should be at the top of your marketing strategies. There are many ways to get traffic to your site. You could spend... (more) Published By: Kevin Warrene Submitted: 13 February,2003 |
| 76 | How to Get Reporters to Chase Your News Story Preview: Controversy is the secret ingredient that can turn your story from one that the media ignore to one reporters want to own. But controversy must be chosen wisely and carefully. Not just any controversy will do. You must pick a controversy that will serve you well. To ignite a controversy, you must first point out a threat to the public. Second, y... (more) Published By: Rusty Cawley Submitted: 26 April,2003 |
| 77 | Why Reporters Like 'Bad' News Preview: Whenever you deal with the news media, there is a primary rule that you must keep in mind at all times. Call it Cawley’s Theorem of Media Relations: 1. All journalists secretly believe they will someday win the Pulitzer Prize. 2. No journalist ever won the Pulitzer by writing nice things about American business. Therefore: If a journalist find... (more) Published By: Rusty Cawley Submitted: 29 April,2003 |
| 78 | Why You Should Market Your Website Offline Preview: One of the great advantages of advertising and marketing on the web is it’s cheaper than traditional print based promotions. No printing or photocopying fees. No postage costs. And with email you can communicate to your prospect almost instantaneously. So why bother with promoting your site offline? The biggest reason is that most people are ... (more) Published By: David Coyne Submitted: 09 May,2003 |
| 79 | 21st century Birbals Preview: India is famous for its glorious past and today also Indians adulate it for its remarkable history. In Indian history there was a legend 'Akbar' The Great. He was famous for his actions but one more thing which made him even more popular was his minister 'Birbal'. He was a benediction to the empire, because of his ever ready wits. With his intelli... (more) Published By: Varuna Sood Submitted: 16 July,2003 |
| 80 | 10 Ways to Get the Media to Love You Preview: 10 Ways to Get the Media to Love You Copyright © 2003 by Margie Fisher So you’ve put yourself “out there” with a public relations campaign. Your dealings with the media now become critical. Those relationships with the media can make or break your public relations efforts. Here’s how to get the media to love you: 1. When the media calls, ... (more) Published By: Margie Fisher Submitted: 12 November,2003 |
| 81 | Warming Up To Cold Calls Preview: Will you do just about anything, including sending out hundreds of letters, to avoid making cold calls to your potential customers/prospects? If so, you're not alone. Millions like you have started their own businesses, only to find that the thought of making calls to potential customers/prospects leaves them paralyzed with anxiety. Believe me I w... (more) Published By: Sue and Chuck DeFiore Submitted: 20 November,2003 |
| 82 | Designing a better Trade Show Booth Preview: A PopUp Display is essentially a backdrop used to give your floor space definition and focus. Because it normally covers the entire back "wall" of your space, a properly designed PopUp Display provides you the opportunity to make a bold statement about your company and your most important product or service. This is where Trade Show booth design i... (more) Published By: Rick Hendershot, M.A. Submitted: 08 December,2003 |
| 83 | Working your Trade Show Booth Preview: When you're at a trade show, you're competing with everybody else for competition. You have to make your booth attractive, noticeable, and worth coming to. It has to create a great first impression. And so do you, as the guy working it. Just think of what goes on at a typical trade show. There are literally thousands of people strolling around an... (more) Published By: Rick Hendershot, M.A. Submitted: 08 December,2003 |
| 84 | The Lowly Vinyl Banner is happy to take your abuse Preview: In the hierarchy of advertising and promotional media, the lowly Vinyl Banner has to be one of the most under-rated of them all. Often viewed as a temporary substitute for a real sign, or a cheap backdrop when you can't afford something better, vinyl banners rarely gets their due. As with most things, changes in technology have had a big impact o... (more) Published By: Rick Hendershot, M.A. Submitted: 08 December,2003 |
| 85 | Trade Show Budgeting, Part 1 Preview: Setting up a display at a trade show is expensive business. You have to rent the space, create a display, promote it, stock it, and "man" (or better, "woman") it. Before you decide to get involved, take a serious look at the costs of all of these components to determine if the ROI (return on investment) is sufficient. Start planning well ahead. ... (more) Published By: Rick Hendershot, M.A. Submitted: 08 December,2003 |
| 86 | Bad News Into Benefit: Book Promotion Success Preview: Turning Bad News Into Benefit by M. LaVora Perry You have permission to post this article on your Web site or in your e-zine provided that the bylines are included. A notice is appreciated to lavora@fortunechildbooks.com. In the early Fall of 2003 I asked the head children’s room librarian in a Cleveland suburb “Why did you decide not to carry my... (more) Published By: M. LaVora Perry Submitted: 27 December,2003 |
| 87 | Public Relations: Your Key to Business Growth in the New Year – or Any Time of Year Preview: The New Year is here and we all are making our resolutions. What about yours? What’s your business resolution for the upcoming year? Taking stock of where a company is and where it's headed is always good to do a couple of times a year. Businesses that want a leg up on their competition need to focus on boosting their public relations (PR) effor... (more) Published By: Shannon Cherry, APR Submitted: 29 December,2003 |
| 88 | Secrets Of A Publisher Preview: The information listed here is worth more than gold. if you apply these simple list building plans and techniques, we guarantee you will see results. you may not get the results as fast as you want to, but don't worry. all list building strategies take time and when properly used correctly, will be more rewarding than you can possibly imagin... (more) Published By: Steven Boaze Submitted: 31 December,2003 |
| 89 | The 9 WORST Internet Marketing Mistakes and How you can Avoid them like the Plaque! Preview: “The 9 WORST Internet Marketing Mistakes And How to Avoid Them Like the Plague!” © Copyright 2003 by Talbert Williams – www.leadsandtraffic.com Have you ever wondered how can you possibly figure out how to market your Internet business when you’re bombarded with so much conflicting information? Lots of “how to” advice applies to many online bus... (more) Published By: Talbert B. Williams Submitted: 16 February,2004 |
| 90 | Get paid to hang out with your friends! Preview: Three steps to your Personal Transformation: 1)Awareness and Perception 2)Law of Cause and Effect 3)Law of Accumulation These categories are what you need to understand in order to be in total control of your being! Most go through life never reaching their potential because they never take control of all their faculties or abilities. This inf... (more) Published By: Ryan Submitted: 18 March,2004 |