| 51 | Benefiting From Fourth Quarter Publicity Preview: As the year enters the fourth quarter, many businesses and entrepreneurs are making plans and budgets for the year 2002. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important as ... (more) Published By: Todd F. Brabender Submitted: 18 February,2002 |
| 52 | 10 Super Ways To Promote Your Web Site Offline! Preview: 1. Have a bumper sticker printed up with your web site address and other business information. Place it on the bumper of your car. People will see it when you're driving. 2. Have some t-shirts made with your web site address and other business information. Your family or friends could wear them almost anywhere. 3. Have some ball caps made with y... (more) Published By: Larry Dotson Submitted: 13 April,2002 |
| 53 | How to Get On Talk Radio and Reach Thousands for FREE! Preview: Want a FREE way to promote your business to thousands in your area? How about a free way to market to customers nationwide? Talk radio gives you both at zero cost. Before I started DrNunley.com, I worked across the hall from a talk radio station. The lobby was constantly filled with people who were appearing as guests on talk shows. What an inter... (more) Published By: Kevin Nunley Submitted: 09 May,2002 |
| 54 | Leveraging Media Publicity for Your Website Preview: Most site owners use online marketing channels like banner ads, pay-per-click search engines, email marketing, search engine optimization, etc. But they often miss out the most powerful marketing channel for driving hundreds of thousands of visitors. What is it? Media publicity! Almost every person on this planet is exposed to some form of mass ... (more) Published By: Michael Low Submitted: 23 May,2002 |
| 55 | How to Ride Your Way to Media Limelight Preview: A press release is an effective way to get your story into the hands of journalists and editors. Through the media, many startups and small businesses are often transformed from little unknown companies to famous brands. How can you multiply your chances of getting media coverage amidst fierce PR competition? There is a common sense PR technique ... (more) Published By: Michael Low Submitted: 23 May,2002 |
| 56 | Low-Cost Promotion with Labels Preview: Working within a tight budget? Here's an effective, easy, low- cost, money-saving tip: promote with labels. That's what I did - and am still doing - with my most recent book. However, it's something that can be used with any product, service, event or cause. Here's what you do. First, boil down your basic, most essential message to no more than... (more) Published By: Rolf Gompertz Submitted: 04 June,2002 |
| 57 | How To Get FREE Media Publicity With Your Short Announcement Preview: Every day radio, TV, newspapers, and ezines give away millions of dollars in FREE publicity. There is nothing like waking up in the morning to the sound of your favorite radio announcer enthusiastically recommending your product, service, or idea. Your good reputation can spread far and fast, virtually over night. Usually businesses send out pres... (more) Published By: Kevin Nunley Submitted: 18 July,2002 |
| 58 | Offline Promotion Matters Too Preview: With all the talk of the importance of search engine positioning, online directories, keyword metatags and publishing your own ezine, you might be forgiven for thinking that the online world is the only one that matters when it comes to promoting your online business. Only occasionally will you see something like "and don't forget about offli... (more) Published By: Elena Fawkner Submitted: 18 July,2002 |
| 59 | Why You Need Offline Marketing for Online Sales Preview: According to internet industry traffic figures, over 80% of all websites don't receive any measurable visitors traffic. Why you need Offline marketing for Online sales? 1) Every prospect will not see your newsletters, ezines, articles/resource boxes. 2) Through the search engines you are competing with millions of other direct competitors.... (more) Published By: Robert Wardrick Submitted: 22 July,2002 |
| 60 | GO OFFLINE FOR ONLINE PROFITS Preview: According to a new survey carried out by Alliance & where ID_NUM=9270; Leicester, one in five small business owners view tax as their greatest concern. The Chancellor has announced in his last budget that companies with profits below œ10,000 will not have to pay any corporation tax with effect from 1 April 2002. The question to be asked is: d... (more) Published By: Jennifer Johnson Submitted: 30 July,2002 |
| 61 | Thirty Creative Ways to Use Business Cards Preview: On the Back 1. Print a team's sports schedule on the back. Fans will keep them handy and keep your name in front of them 2. Print a special discount offer or coupon on the back. People will keep it because they intend to use the coupon. 3. If you do seminars, print key principals on the back. Your attendees will refer to them later and think of... (more) Published By: Linda Elizabeth Alexander Submitted: 15 August,2002 |
| 62 | A Beginner's Checklist to Promoting an Online Business (Part 3) Preview: For those of us who operate Internet home businesses, 'cyberspace' is so convenient that it's easy to forget that people still exist out there in the 'real world'. Part 3 of our 'checklist' series on promoting your online business provides you with a few tips on how to reach your audience offline. [ Note: Parts 1 and 2 are available online a... (more) Published By: Angela Wu Submitted: 22 September,2002 |
| 63 | How to Be Remembered Preview: If a prospect says "who are you?" when they see you, you're in trouble. If you aren't a memorable salesperson, then your company isn't going to stand out in the prospect's mind either. Here are some strategies on how to be remembered. Remember special events. You could send a birthday card to a person who has never bought something from you. Who ... (more) Published By: Kevin Nunley Submitted: 25 October,2002 |
| 64 | New Promotional Ideas That Work - Without Competition! Preview: Find a "silent auction" or raffle going on, and contribute a product or service of yours. You will be listed as a contributor, "Donated by Joe's Company", and then it will have your contact information. If the prize is truly worthwhile, people will want to know how to get more of it. You will have left people a good feeling about you for havin... (more) Published By: Paulina Roe Submitted: 18 November,2002 |
| 65 | Tips For a Successful Trade Show Preview: Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for entrepreneurs to showcase their products or services ... (more) Published By: Janice Byer Submitted: 18 November,2002 |
| 66 | How to get Booked on Oprah! Preview: Most people believe that getting on Oprah will make them a millionaire, their book a bestseller or their business boom. For your career to take-off like the last space shuttle, you must prepare to make the most of your appearance. Here are some hot tips to help you get invited as a guest on the show, rivet your audience on the air, and ultima... (more) Published By: Susan Harrow Submitted: 21 November,2002 |
| 67 | Can media coverage build an online business? You bet it can! Preview: As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably, "Yes!" Here are ten reasons why media coverage can help your online business grow: 1. Every one of us, even if we sp... (more) Published By: David Leonhardt Submitted: 22 November,2002 |
| 68 | Offline Advertising Ideas for Your Web Site Preview: The "traditional" forms of advertising, such as television, radio, and print, can all be used effectively to promote a business' online presence, but for smaller businesses, they may not be cost-effective. What smaller businesses lack in budget, though, can be made up for with a little creativity. The old standby, the business card, can be a gre... (more) Published By: Alan Grissett Submitted: 24 November,2002 |
| 69 | How to Choose a Domain Name for Offline Promotion Preview: In this article, you'll discover a key element of your Web site and how you can use it to drive traffic to your site from offline sources. What is this "basic element" of your site, you ask? It's your domain name - your business' virtual address. To figure out why a business' domain name is important to its Web site's offline promotions, a little... (more) Published By: Alan Grissett Submitted: 24 November,2002 |
| 70 | Time Your News Release For Maximum Publicity Preview: "Cindy, where's that story? I need it yesterday!" "Coming right up, boss. I'll have it to you soon," Cindy shouted back. "Yesterday isn't soon enough!" Cindy clicked on her screen. "You have mail." She looked at the messages. "Three news releases," she murmured. "I don't have time for this now." [delete] [delete] [delete] Stop! Was that your n... (more) Published By: David Leonhardt Submitted: 05 December,2002 |