| 31 | Getting Name Recognition Without Touching Your Computer! Preview: Many Internet businesses fall into the common trap of limiting themselves to Internet advertising. In fact, the companies that succeed are usually the ones that can cross boundaries and create a presence both ON and AWAY from the computer terminal. One way that successful companies integrate Internet- and non- Internet advertising is to come up w... (more) Published By: Looking for ways to market your product, service, or idea? Ask Submitted: 03 December,2001 |
| 32 | Using TV In An Internet World Preview: For some reason, a lot of beginning net entrepreneurs think that just because their business is Internet-based that all their advertising must be as well. However, with the recent explosion of dot-com commercials (just look at the Superbowl!), it has become apparent that television is a great medium for advertising your e-business. Don't let the ... (more) Published By: Kevin Nunley Submitted: 03 December,2001 |
| 33 | Use The Media To Make Your Personality Famous Preview: The media and public love certain kinds of personalities. Although few of us really have those personalities, all of us can cultivate the public image that we have one of them. This can make you a favorite of the public and a darling of the media. I don't have to tell you how good that can be for your sales. Here are some examples of personality... (more) Published By: Kevin Nunley Submitted: 03 December,2001 |
| 34 | Make a Postcard from your Home Page Preview: You know how difficult it is to drive traffic to your site. The sheer numbers of websites make it all too easy to get lost in the crowd. Search engines are becoming less effective at keyword searches, banner advertising has a lower clickthrough rate than it once had ..... One solution to the traffic problem is offline advertising. Big names like... (more) Published By: June Campbell Submitted: 03 December,2001 |
| 35 | Getting Ready for a Media Interview Preview: If you're in business, especially if you are doing business on the Internet, the day will come when you are invited to do a media interview. Perhaps someone has read your online articles and is impressed, or perhaps your local newspaper or television station is profiling interesting Internet entrepreneurs in their community. Whatever the reason, y... (more) Published By: June Campbell Submitted: 03 December,2001 |
| 36 | Promote Your Business On Television & Radio Preview: How would you like to not only promote your business on television and radio, but also become a local, regional, or even national celebrity at the same time? Think it can't be done? Think again. I will show you exactly how to do just that, as I have done quite a number of television interviews, and far too many radio interviews to count. Now, no... (more) Published By: Kenny Love Submitted: 03 December,2001 |
| 37 | STICK IT TO THEM! SECRETS TO POSTING OFF-LINE Preview: Are you taking the time to market your site off the web? If not, you could be missing valuable contacts! I use a technique to market my websites offline that has created a steady flow of new contacts and reached out to people that would normally never come in contact with me, or any of my websites. I take advantage of reverse mail for several ... (more) Published By: David Seitz Submitted: 03 December,2001 |
| 38 | Promoting Your Business on CD Preview: In the Music industry, whenever most independent musicians release a new recording today, a certain aspect of their promotion entails their distribution and giveaway of FREE samples of their music on a separate promotional compact disc. This serves as a 'teaser' in enticing prospects to then go to record stores to buy the full-length recording. A... (more) Published By: Kenny Love Submitted: 03 December,2001 |
| 39 | Offline Promotion: 45 Places Your URL Should Be Seen or Heard Preview: 1. Answering Machine 2. Address labels 3. Billboards 4. Brochures 5. Business Cards 6. Catalogs 7. CD ROM Presentations 8. Christmas Cards 9. Classifieds 10. Company/Personal Cars 11. Coupons 12. Co-Workers 13. Checks 14. Envelopes 15. Existing customers 16. Fax sheets 17. Flyers 18. Freebies & Giveaways 19. Friends 20. Interviews 21. Invoices 22.... (more) Published By: Wild Bill Montgomery Submitted: 04 December,2001 |
| 40 | Using Direct Mail Promotion to Build On-Line Traffic Preview: There are many effective on-line promotion techniques. Everyone¹s using them. In fact, they are being used so much some are becoming less effective. It¹s getting more difficult to break through all the on-line advertising clutter and build your business. The solution? Direct mail advertising. Direct mail combines the targeting of on-line marketi... (more) Published By: Phil Sasso Submitted: 06 December,2001 |
| 41 | Go Offline and Increase Your Traffic Preview: Having an online business entails neverending online promotion, but do not forget to promote offline as well. There are many ways to spread the word offline about your business. Try a few of these affordable and easy ideas. These ideas are simple, yet can bring your site many visitors. Flyers - Design and print flyers right from your computer.... (more) Published By: Terri Seymour Submitted: 08 December,2001 |
| 42 | Internet Promotion: Off-Line Site Promotion Preview: Many of us spend an incredible amount of time advertising our site all over the internet. We spend weeks trying to get our sites listed properly in the search engines, submit to directories, pay for clicks and get advertisements in ezines. As with everything in life, some of this is successful and some of it is not. Well, remember that a very imp... (more) Published By: Richard Lowe Submitted: 08 December,2001 |
| 43 | Top 10 Tips to Promote Your Books Through Flyers Preview: A good, inexpensive way to promote your books is a flyer. What makes one flyer so much better than another? Use these tips to make yours stand out from the crowd. 1. Include your front cover. People want to see what your book looks like. Color is great, but not necessary. Make sure your colored book cover copies well in black and white. It's... (more) Published By: Judy Cullins Submitted: 09 December,2001 |
| 44 | How To Get Big Media Promotion--Without Paying For It Preview: Have you priced big media ads lately? Yikes! A big ad in your daily newspaper can run you a couple thousand bucks. Radio commercials, which used to be cheap, can cost several hundred dollars each. And let's not even talk about the price of TV commercials. Expensive media advertising is great if you can afford it, but you may not have to pay a cen... (more) Published By: Kahlia Hannah Submitted: 15 January,2002 |
| 45 | Why Marketing In Magazines Is a Great Bang For Your Buck Preview: Finding a great way to market that is surely going to bring in some profits from new customers is tough predicament. That's where marketing in magazines comes into play. Advertising in well known magazines has a lot of advantages. First, if people trust the magazine, they will be more likely to trust the businesses represented there. Time Magazin... (more) Published By: Kahlia Hannah Submitted: 15 January,2002 |
| 46 | The Perfect Gift for Our Customers Preview: It's the holidays again and we all want to do something for our customers, right? We want to let them know how much we appreciate them and their business, and we want to wish them and their families a wonderful holiday season. Mostly, though, we'd like to score some big points so they will continue to be our customers! (Maybe we're just afraid we'... (more) Published By: Dave Balch Submitted: 22 January,2002 |
| 47 | Use Sensory Media To Get Publicity Preview: A few months ago, I was pulling out of a parking lot when a huge van caught my eye. It wasn't the vehicle so much as the fact that there was a gigantic television screen attached to the back. I was so wrapped up in watching the screen that when the van pulled out of my view, I finally remembered that I was driving, not in a position to be paying a... (more) Published By: Ana Ventura Submitted: 12 February,2002 |
| 48 | SUMMER SLOWDOWNS IN MEDIA NEWSROOMS SHOULD HEAT UP YOUR EFFORTS TO GET FREE INK Preview: If you understand how positive news stories can contribute to positive business performance, then you should know that the summer period offers you a unique media relations opportunity to increase your coverage and "free ink." Here's what you need to know to formulate a headline-generating PR strategy in July and August. Customers and other ... (more) Published By: IAN EDWARDS Submitted: 13 February,2002 |
| 49 | promotional products for less Preview: It is posible to increase your business by using logo merchantise. This can make your business stand out in a crowd, ahead of your competition. Here are just a few ways that you can increase your business by using logo merchantise: *trade show promotions, *door openers, *product introduction, *employee motivation, *executive gifts, *saftey prog... (more) Published By: Harvey Blank Submitted: 14 February,2002 |
| 50 | Step Out Of The Box For Increased Sales… Preview: The computer box that is. Have you become so Internet minded you are no longer equipped to recognize the real world as a platform for increased sales? It can happen, even to the best of us in the business world. The key to blasting through the ceiling of sales is to combine technology with age-old opportunities. In other words, get yourself o... (more) Published By: Sonya Meyers Submitted: 18 February,2002 |