| 1951 | 9 Tips to Great Design for Your Marketing Materials Preview: 9 TIPS FOR GREAT DESIGN 1) Don’t just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she needs to be able to turn the design round reasonably fast too. 2) Write the copy first. I believe the copy drives t... (more) Published By: Neroli Lacey Submitted: 23 April,2004 |
| 1952 | 5 Exceptional Bonuses That Will Increase Your Sales! Preview: Do bonuses really work? At least once a week we get asked about the common approach to offering bonuses -- has this technique been overused? My answer is always the same... Crappy, freely available, 3rd party bonuses are definitely overused and have become quite ineffective. Bonuses that are different, relevant and of high perceived value wi... (more) Published By: Jeff Smith Submitted: 23 April,2004 |
| 1953 | Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them Preview: The key to great exhibiting is marketing. But marketing is a very inexact science that leaves room for a multitude of errors to occur. The following are 10 of the most common marketing mistakes that exhibitors often make. Learn to avoid them and you will increase your chances for a successful tradeshow. 1. Have A Proper Exhibit Marketing Plan H... (more) Published By: Susan Friedmann Submitted: 23 April,2004 |
| 1954 | 99.6% of 'GET RICH' Programs are SCAMS. Do you know the Signs? Preview: 99.6% OF ONLINE 'GET RICH' PROGRAMS ARE SCAMS. DO YOU KNOW THE SIGNS? If you're looking to make a legitimate income online, then you have to read this because there really are ways to make money on the world wide web. The problem is sorting out the scams from the genuine money-making opportunities. We've spent 18 months picking apart a hundred ... (more) Published By: Eddie Pennington Submitted: 24 April,2004 |
| 1955 | The Write Way to Market Preview: The internet has always being fuelled by an adrenaline rush of information. All this content means more traffic for webmasters and this is the lifeline of any website. Many of the newbies that are being exposed to the internet on a daily basis have dreams of running a website and making it successful. For some, this is a grueling task and leaves ... (more) Published By: Nicholas Dixon Submitted: 24 April,2004 |
| 1956 | Gow to avoid being ripped off by online companies Preview: This month newsletter is in fact special as I want to share VERY SELDOM EXPLAINED FACTS AND A TOPIC that deeply concerns me and, I’m sure, you as well. Over the past couple of years, I have spoken with many of you and I have found out that too many have suffered financial losses from companies that do not provide the services they charged they fo... (more) Published By: Andre Plessis Submitted: 24 April,2004 |
| 1957 | Ageless Marketing Secret Revealed Preview: -------------------------------------------------------------- PUBLISHING GUIDELINES: You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated. If you publish this article online, please email me the link for viewing. TI... (more) Published By: Jorge M. Vega Submitted: 25 April,2004 |
| 1958 | The Top 10 Tips for Leveraging Conference Attendance Preview: As I am preparing for my attendance to CoachVille's Third Annual Coaching Conference I have been considering how I can make the most of my conference attendance. These ten tips will support you in leveraging those conference you will attend in the future and for creating an unforgettable experience! 1. Connect, connect, connect! Some of the most... (more) Published By: Bea Fields Submitted: 25 April,2004 |
| 1959 | 3 Services Your Online Business Can't Live Without Preview: It doesn't make any difference if you're promoting your own product, affiliate programs or MLM programs, there are 3 services your business can't live without. Service #1: Web Hosting I'm not talking about one of those Free accounts where they throw their own ad in everytime someone visits your site. I'm talking about a premium, ad free web hos... (more) Published By: Kristie Weddell Submitted: 25 April,2004 |
| 1960 | Is it legal? - Indecent naming with tradition Preview: Is it legal? – Indecent naming with tradition When Mitsubishi launched a new car with the name „Pajero“ on the Spanish market, it became obvious very soon that the name chosen was not optimal because it immediately was the subject of jokes due to its homophony with a Spanish expression related to masturbation. The same happened to Ford’s model „P... (more) Published By: Wolfgang Nedobity Submitted: 27 April,2004 |
| 1961 | 5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face Preview: 5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face -------------------------------------------------------------- (c) 2004 Charles Kangethe ------------------------- I bet you can't tell me... the single biggest problem facing Every Direct Marketer, new and old. It's not generating traffic, nor building an O'pt-In list, nor is it fi... (more) Published By: Charles Kangethe Submitted: 27 April,2004 |
| 1962 | How to Brief a Creative Agency Preview: A new client recently emailed Mano Design a brief. It was very brief brief indeed. All it said was, "Can you write me some copy for a postcard?" Resisting the urge to write, "Dear Customers. Having a wonderful time - wish you were here. Love, The Client," we asked him for a more detailed brief and explained why it was necessary. Why Write a Brief... (more) Published By: Chris Smith Submitted: 27 April,2004 |
| 1963 | Put A 'Mini' Salesman In Your Client's Wallet Preview: When was the last time you took a long critical look at your business card? I'd bet you haven't really thought about it since you initially got them printed. Let's stop for just a moment and ask, what is the point of your business card? Is it to simply fill the wallets of prospective clients, or is it something that should be driving more sales... (more) Published By: Bruce Hearder Submitted: 27 April,2004 |
| 1964 | Eight Success Tips for Your First Trade Show Display Preview: Exhibiting in a trade show can involve a major investment of money and time. But the financial returns for your business can be excellent if you learn some of the secrets of trade show booth success before signing up for a show and investing in your displays. If you're considering setting up at a trade show for the first time, here are eight tips... (more) Published By: Rena Klingenberg Submitted: 28 April,2004 |
| 1965 | Overcoming Objections to Price Preview: How much more could you earn if your prospects didn't object to your prices? You'd close more sales and be more successful. Like most service professionals and small business owners chances are you struggle with objections to pricing on a daily basis. You lose business because prospects get stuck on price. Your pricing will never satisfy everyone... (more) Published By: Charlie Cook Submitted: 28 April,2004 |
| 1966 | 7 Easy Ways To Increase Sales Preview: "What am I doing wrong?" That's a question business owners often ask themselves when business is slow. Often, the answer is... "You're not doing anything wrong. You just need to do some things better -- and you need to start doing a few things you've been neglecting." Here's a list you can use to evaluate your own marketing efforts. It includes w... (more) Published By: David Bell Submitted: 28 April,2004 |
| 1967 | Using Social Networks to Get Business - AKA "The Kevin Bacon Game" Preview: Using Social Networks to Get Business AKA "The Kevin Bacon Game" By Lois Carter Fay A few years ago there was a big push toward one-to-one relationship management, creating a network of trusted business associates on whom you could rely. Getting to know them, up close and personal. Or at least using software to generate personalized messages. And... (more) Published By: Lois Carter Fay Submitted: 30 April,2004 |
| 1968 | 3 Simple Sales Triggers to Hook in Your Lead & Make the Sale! Preview: 3 Simple Sales Triggers to Hook in Your Lead & Make The Sale! Hook 1: Tell a story – don’t sell a product! Stories are far more interesting then blatant sales pitches. You want to interest the reader and potential client; not bore them by bombarding them with sales rhetoric that will instantly turn your lead away. Don’t we all want to be ent... (more) Published By: Terah J. Logan Submitted: 30 April,2004 |
| 1969 | How to Attract Clients and Customers with Powerful Self Itnroductions Preview: Want more clients? Forget cold calling and expensive direct marketing pieces. The secret is mastering the art of self introduction. Of course, like everything else, there are tricks involved. The first one requires that you consider yourself a "product" and introduce yourself with a catchy slogan. At speaking engagements, San Francisco based Li... (more) Published By: Marisa D'Vari Submitted: 02 May,2004 |
| 1970 | Tooting Your Own Horn Preview: "If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- Anonymous Every day in your business, something happens that others should know about. You give exceptional service to a client; you reach out to a new type of customer; you demonstrate your expertise on a... (more) Published By: C.J.Hayden Submitted: 02 May,2004 |