| 1611 | Quit Discounting and Start Packaging to Make More Money Preview: We all know consumers are motivated by good offers and great deals. They want to feel like they are receiving a great value. Business owners are often inclined to discount their goods or services to appeal to their customers and prospects. Discounting by offering a dollar amount or a percentage off is certainly an easy and enticing way to stimulat... (more) Published By: Nicole Shields Submitted: 21 August,2003 |
| 1612 | Publish Your Way To Web Site Traffic Preview: Publishing Guidelines: You have permission to publish this unmodified article electronically or in print, free of charge, as long as the resource box and all links are included. A courtesy copy of your publication would be appreciated. *********************************************************** Title: Publish Your Way To Web Site Traffic Author... (more) Published By: Richard D. Bailey Submitted: 21 August,2003 |
| 1613 | 6 TIPS TO SELLING MORE ONLINE Preview: by Oluwafisayo Akinlolu 1. Progressive Discount Offer People would buy more if you tell them there is a price slash on bulk purchase. It really does not matter if the slash is $10 or $1. Give progressive discount offers and watch your sales "sky rocket." Tell them in clear terms: Buy three, get one free!, Buy four and get a 2% discount e.t.c. ... (more) Published By: Oluwafisayo Akinlolu Submitted: 22 August,2003 |
| 1614 | Natural Marketing for Full Business Success Preview: Natural Marketing for Full Business Success Judy Cullins c 2003 All Rights Reserved. Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market , or I will fail." Natural marketing refers to the action you take to get the word out about your service... (more) Published By: Judy Cullins Submitted: 23 August,2003 |
| 1615 | Reach vs. Frequency: Is it more effective to touch 100 potential customers once or 25 potential customers four times? Preview: Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking. Reach is the number of people you touch with your marketing message or the number of people that are exposed to your mess... (more) Published By: Julie Chance Submitted: 25 August,2003 |
| 1616 | Who Determines What YOU Do? Preview: Who determines what YOU do? Copyright © Darlene Styers 2003 Can you be persuaded to do something another wants of you? Well . . . the world of marketing tries everyday to get us to do what they want of us. Over time this causes us to subconsciously set up our defenses against this daily bombardment of marketing messages . . . whether it be by t... (more) Published By: Darlene Styers Submitted: 26 August,2003 |
| 1617 | Shift to Full Power Marketing Preview: Marketing should run like a car’s engine. Give it the right fuel and you'll enjoy steady acceleration when you step on the gas, but let the tank run dry or put in diesel when your engine runs on gas and it will sputter and stall. If you’re marketing isn’t helping you attract a steady stream of new clients and accelerate the growth of your bus... (more) Published By: Charlie Cook Submitted: 26 August,2003 |
| 1618 | Tales of the Touareg and other adventures in branding Preview: You’re not likely to see a Volkswagen in the winner’s circle at Daytona or Indianapolis. But if there were competition called the Brand-Building 500, you would find a Volkswagen in the winner’s circle, year after year. Everyone knows the touchstones of branding – creating value, consistency, visibility and loyalty. However, like auto racing, these... (more) Published By: Charles Warnock Submitted: 28 August,2003 |
| 1619 | Customers Buy When They Feel Good Preview: Customers Buy When They Feel Good Copyright 2003 Bob Leduc http://BobLeduc.com Prospective customers will not buy unless they feel good about you, your company and your product or service. Here are 4 simple ways you can stimulate their good feelings ...and motivate them to buy. 1. Personalize Your Marketing Prospects are more likely to buy f... (more) Published By: Bob Leduc Submitted: 28 August,2003 |
| 1620 | If Marketing is an Expense, Then You're Doing It Wrong Preview: What do many companies do when sales are low? They cut costs, all costs, even marketing costs. They say, "Marketing is an expense. We're cutting expenses. Period." WHEN YOU THINK OF MARKETING AS AN EXPENSE In accounting, sure, marketing IS an expense. But here's what happens when marketing is purely viewed as an expense: Company A thinks of ... (more) Published By: Raynay Valles Submitted: 29 August,2003 |
| 1621 | Mailing Lists: Where The Money's At Preview: Picture this... It's the middle of July in a bustling Metropolis. It's hot, but not the kind of heat that makes you sweat buckets. The kind of heat that forms an invisible adhesive layer over your entire body so that everything seams to stick to you. SUDDENLY... The Big Advertising screen on one of the largest buildings in town *Bursts* into lif... (more) Published By: Michael Bosse Submitted: 29 August,2003 |
| 1622 | What The Fly Doesn’t Know About Marketing Preview: Have you ever watched a fly on your window? See how it flies up, down, and across the window trying so very hard to find a way to escape from the room, wanting so very much the freedom of the open spaces just on the other side of the window. That fly may use up all of its energy and die trying to get through the window. From where you sit you can... (more) Published By: Albin Dittli Submitted: 29 August,2003 |
| 1623 | Email is great! Or IS it?? Preview: Isn`t the power of email wonderful? It comes in all shapes and sizes, and it`s virtually instant. There`s plain text, there`s HTML, there`s even something called "rich media". Email can be used in many ways to market online. Frequent bursts of advertising, weekly newsletters, or even just a mail to your biz contacts when something great comes alo... (more) Published By: Anna-Marie Stewart Submitted: 30 August,2003 |
| 1624 | Pitching Tips To Land Major Media Placements Preview: Pitching Tips To Land Major TV, Magazine & Newspaper Media Placements Break Into the TV Shows of your Dreams! Tips, Strategies, Do’s and Don’ts of Pitching to the Media Always have your press materials fully developed before you even begin the pitching process. You’ll need a segment style press release for radio (contact me for more inf... (more) Published By: Annie Jennings PR Submitted: 30 August,2003 |
| 1625 | The Complete Beginner's Guide to Writing Articles. Preview: So how do you get started? What do you write about? What do you actually DO with your articles once you`ve written them? It seems daunting, I know. I was petrified myself when I first started writing articles, I still get nervous every time I start submitting a new article all over the net. Getting Started: Do you have a passion? Are you partic... (more) Published By: Anna-Marie Stewart Submitted: 30 August,2003 |
| 1626 | Promoting in Online Forums Preview: Forums can be a useful tool if you`re doing business online. You can learn a lot by reading the content and actively taking part in the discussions. Reading a forum's archives can be a great way to get a basic knowledge about a topic, and it can also give you pointers about the changes in trends and opinions through time. It is always very impo... (more) Published By: Anna-Marie Stewart Submitted: 30 August,2003 |
| 1627 | Hate To Burst Your Bubble: Identifying 6 Common Internet Scams Preview: If you`ve been online for more than a week, you`ve probably already seen them. Ads that promise great wealth, in little or no time, for little or no work on your behalf. They then go on to tell you how simple and easy it is to work from home, being your own boss and setting your own hours. Sounds great, doesn`t it? But is it actually true? Ok, ... (more) Published By: Anna-Marie Stewart Submitted: 30 August,2003 |
| 1628 | A Dozen Reasons to Send a Press Release Preview: Generate Credibility News releases are an excellent, inexpensive way to promote your business through public relations. The stories they generate are, in fact, a much more credible source of information about your company than advertising. Advertising, as you may know, is sometimes looked upon by consumers with skepticism because they know you ... (more) Published By: Lois Carter Fay, APR Submitted: 01 September,2003 |
| 1629 | 5 Steps to Targeting Your Marketing Message Preview: In order to win at the game of business, a company needs a good plan. This can be done in-house, with a marketing consultant, or with a marketing firm. Here are five steps to developing and implementing a good marketing message: 1. Determine your company’s strengths and weaknesses. Before you can tell others who you are and what you do, you need... (more) Published By: Lois Carter Fay, APR Submitted: 01 September,2003 |
| 1630 | Build Relationships Preview: Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these powerful yet simple tips from the book, “Secrets of Power Marketing: Promote Brand You”. It is the first guide to personal marketing for non-marketers. We buy you, yo... (more) Published By: George Torok Submitted: 02 September,2003 |