| 151 | Five Joint Venture Marketing Skills A Small Business Owner Must Have Preview: Joint venture marketing is a lucrative way of leveraging the assets of two or more businesses. It is the fastest way for businesses to achieve certain business goals and benefit their clients at the same time. For the joint venture partners, this usually translates into more visibility, more clients and more profits than they could create on the... (more) Published By: Habiba Abubakar Submitted: 25 June,2005 |
| 152 | Five Most Common Mistaken Beliefs About Joint Venture Marketing Preview: Apart from being the fastest, easiest, and most profitable strategy for attracting clients and boosting profits in any small business, there are so many other advantages of joint venture marketing for all parties involved. So, why aren’t all small business owners implementing joint ventures? Here’s a partial list of the most common mistaken bel... (more) Published By: Habiba Abubakar Submitted: 25 June,2005 |
| 153 | The Most Powerful Marketing Strategy Available To Small Businesses Preview: Most small business owners want to generate huge profits, with little effort and in the least amount of time. If you fall into this category then joint venture marketing is the fastest, easiest and most profitable way to do that. Joint venture marketing involves two or more businesses combining their resources to work towards a common goal, an... (more) Published By: Habiba Abubakar Submitted: 25 June,2005 |
| 154 | Discount Promotional Items - How to Save Money Preview: It takes money to make money is an adage we hear everyday in the business world. So, when it comes to getting promotional items, you've got to budget for it. Or do you? There are several ways you can save money on your promotional item order. If you are planning to kick off a campaign, create an item to woo existing customers or create an excitin... (more) Published By: Cindy Carrera Submitted: 25 June,2005 |
| 155 | Podcasting - What you don't know could hurt your business. Preview: If you've been online recently, I'm sure you've heard about podcasting. You might be wondering "What's in it for me?" Or perhaps "Why should I care about that?" There are many valid reasons for you to get informed about this hot new technology. Think of a podcast as a way to deliver audio content to a very large worldwide audience. The easies... (more) Published By: Steve Humphrey Submitted: 25 June,2005 |
| 156 | Imprinted Promotional Items - Their Many Marketing Applications Preview: There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Knowing all the uses for these nifty items, often called "swag," will open up many opportunities for your place of business. Advertising Specialties Look around you. You can probably count on two hands the number of items in ... (more) Published By: Cindy Carrera Submitted: 25 June,2005 |
| 157 | How To Test A Keyword For Success! Preview: Finding the successful keywords is crucial in order to get not only a lot but the right quality of traffic to the website. Attractive Keywords are important for both: search engine optimization and CPC campaigns. It is a process of trial and errors and this work needs a lot of dedication. People use keywords in order to search what they need. A ke... (more) Published By: Lil Waldner Submitted: 25 June,2005 |
| 158 | The Teamwork Alphabet Preview: What differentiates a great trade show exhibit from a so-so one? The booth staff! The best displays are manned by a coordinated team working together to ensure the exhibit’s success, rather than a haphazard handful of employees who happened to be available that week. How do you transform your staff members into a strong team? Just remember your AB... (more) Published By: Susan Friedmann Submitted: 26 June,2005 |
| 159 | 10 Activities For Better Marketing Preview: Ten Activities for Better Mortgage Marketing/By Jay Conners 1. Business Cards It is very important to market yourself via business cards. You should be making a conscious effort to hand out ten per day at the very least. Have them on you at all times, and keep a supply in your car just in case. When doing business with someone, don’t give them j... (more) Published By: Jay Conners Submitted: 26 June,2005 |
| 160 | The Hands On Approach Preview: Hands On Approach by J.Conners While living in the technology age where everything is computerized, digitized, and auto-responded, it is very easy to forget where we came from, and how all of this progress has almost completely wiped out the personal touch. In this article, I am going to discuss three different ways to reach out and touch your c... (more) Published By: Jay Conners Submitted: 26 June,2005 |
| 161 | 3 Ways To Sell and Have Fun Doing It Preview: Three Ways To Sell, And Have Fun Doing It There are many ways to sell and have fun doing it, but some times we really need to step outside the box and do something a little different if not drastic. Listed below are the three fun and exciting ways to take that giant leap and start having fun selling your product! •The Sidewalk Sale •Supermarket... (more) Published By: Jay Conners Submitted: 26 June,2005 |
| 162 | Expecting the Unexpected Can Save Your Tradeshow Preview: Catastrophes come from out of nowhere. Massive thunderstorms can roll through a region without a moment’s notice, knocking out power and phone lines. An iffy meal at a local restaurant, and you have a staff member flat on their back with food poisoning. Open up your sales materials only to discover that you have all the wrong literature – and that... (more) Published By: Susan Friedmann Submitted: 26 June,2005 |
| 163 | No Sales? Your Traffic Is Not The Problem! Preview: There are thousands of web sites getting thousands of visits to their websites every week without making a sale! I can tell you the traffic is not the problem. Well maybe from some traffic providers out there. But, in most cases the web site itself is not able to convert web site visitors to customers. A visitor most likely will not take the tim... (more) Published By: John Iacovakis Submitted: 26 June,2005 |
| 164 | 7 Powerful Ways To Jump Start Your Sales Preview: 1. Publish testimonials. Along with your customer testimonials, include testimonials from other respected marketers. You'll be able to gain instant credibility for your offer because many of your visitors will already view your endorsers as experts. 2. Offer a limited time bonus. You'll get more of your visitors to purchase from you because t... (more) Published By: Ken Hill Submitted: 26 June,2005 |
| 165 | The Power Of A Story Preview: If you want your marketing to be effective, you absolutely must connect emotionally with your prospects. And one of the best ways to do that is by telling a story. A good story disarms your reader or listener. He forgets for a moment that you are trying to sell him something and instead relates with what is happening in your story. He connects em... (more) Published By: Lisa Packer Submitted: 27 June,2005 |
| 166 | What's So Special About You? Defining Your USP Preview: Your prospect is in the market for a widget, just like the one you sell. She surfs over to Google (or picks up her Yellow Pages) and looks up “widgets.” She is immediately greeted by 15 different widget companies, including yours. How does she go about making her selection? And what can you do to make her more likely to select you? This is where... (more) Published By: Lisa Packer Submitted: 27 June,2005 |
| 167 | How To Write Headlines That Grab Your Prospect's Attention Preview: It doesn’t matter if you’re writing an article, a newspaper or magazine ad, a web page, or even a Yellow Page ad. If it has a headline, that headline is the most important component of the entire package. Waste it, and you’ve wasted your time. Your headline is like an ad for your ad. It is responsible for getting the attention of your prospect an... (more) Published By: Lisa Packer Submitted: 27 June,2005 |
| 168 | Do You Really Know Your Prospect? Preview: I’d like to introduce you to someone. I don’t actually know his name, but I’m hoping you do. I’m hoping you know quite a bit about him. He’s your target customer – the person most likely to buy what you have to offer. He is the person responsible for your paycheck. He pays your rent and feeds your kids. Or at least, he will, once you convince him... (more) Published By: Lisa Packer Submitted: 27 June,2005 |
| 169 | Online Marketing Matrix Preview: Business owners are facing a harsh reality: A website in itself offers no guarantee of business. “If you build it they will come” is a cliché that has misled many into believing all a company needed was an online presence to succeed. However, without a strategic marketing plan and a tactical approach, you’re more likely to fail than to reach your ... (more) Published By: Jeff Beale Submitted: 27 June,2005 |
| 170 | The Lead: Sinking The Hook Into Your Prospect Preview: You only have an instant to capture your prospect’s attention. No matter the medium – a sales letter, print ad, or commercial – she’s going to make an almost instantaneous decision about whether you are worth her time or not. So you’d better start off with a bang. Hopefully, you already have a good headline. The words that come after it are your ... (more) Published By: Lisa Packer Submitted: 27 June,2005 |