| 1511 | Life After Press Release Distribution? Preview: A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release. The question she posted to the group was important, but also a common one echoed by so many small-business owners charged with handling media coverage in-house for th... (more) Published By: Carolyn Moncel Submitted: 30 May,2003 |
| 1512 | I'm getting real Tired Of Seeing The "F" Word Preview: Yup, it seems wherever I go nowadays that's all I see "F" this, "F" that. I'm getting real sick and tired of seeing it. Especially when it's not the truth, which is 99% of the time. Yes, it's over used to the point that it has totally lost the meaning we used to ascribe to it. I remember, and it hasn't been that long ago, that when someone used ... (more) Published By: jim Peters Submitted: 01 June,2003 |
| 1513 | Do Your Customers, Know Who You Are? Preview: Can you remember going to the hardware store and all the employees as well as most of the customers knew your name and you their's? It seems as if those days are gone forever. That doesn't however, mean that we give up on the idea of personalized service. Generally, when you talk about making your operation more "personal," you mean obtaining dem... (more) Published By: jim Peters Submitted: 01 June,2003 |
| 1514 | Who Are The Ones Making Money On The WWW ? Preview: Well, Let's Talk MULTI-STREAM ! And I don't Mean The Mississippi! Everywhere you look these days you see a web site or a new book claiming the site owner or book author has made MILLIONS on the Internet. Yes, a few have made it big, but the vast majority are sitting in front of there computer with glazed eyes between trips to the mailbox looking ... (more) Published By: jim Peters Submitted: 01 June,2003 |
| 1515 | Give People A Reason To Visit Your Web Site! Preview: That is the single most important thing to remember about promoting a website. Commit it to memory, and remind yourself of it often. Don't make the mistake of thinking (all my hard work and all the great stuff, if I build it they'll come) Nothing could be further from the truth! Here's the truth, No one cares about your web-site! There are experie... (more) Published By: jim Peters Submitted: 01 June,2003 |
| 1516 | How to Become Invaluable to the News Media Preview: All news reporters need third-party experts to help them explain issues, events and ideas to their audiences. A truly valuable expert is hard to find. Here’s how to become one and thus raise your value with reporters. A reporter seeks four basic qualities from a third-party expert. To succeed, you must master all four. First, be informed. This... (more) Published By: Rusty Cawley Submitted: 03 June,2003 |
| 1517 | Make front page news by NOT inviting the media Preview: Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up to capture the moment. And we were pleased as punch! Not a single newspaper knew about the event. And we received front page coverage in every one! You can make front page news by keeping the media away. But how did we do it? Here is the... (more) Published By: David Leonhardt Submitted: 06 June,2003 |
| 1518 | Your Online Brand Is YOU Preview: *Article Use Guidelines* This copyrighted article is free for you to use as content in opt-in publications, or on your Web site. When you use it in opt- in publications, or on a Web site, please include the resource box. However, please do not charge for it. Please DO NOT include it in CD compilations, paid-subscription sites or in publications... (more) Published By: Angela Booth Submitted: 07 June,2003 |
| 1519 | Exposing Your Expertise Preview: Writing and leveraging articles is my most successful strategy for promoting my Website and my speaking and consulting services. Visitors to your site from targeted articles tend to be higher quality leads than those from search engines, and potential buyers like to see that you're published in many credible outlets. Here are my recommendations ... (more) Published By: Philippa Gamse Submitted: 10 June,2003 |
| 1520 | 10 Ways To Effectively Use Autoresponders Preview: 1. Use your autoresponder to publish an ezine. High quality autoresponders will automatically manage your subscriptions for you, follow up with your prospects at intervals you decide upon, and allow you to broadcast personalized messages to your subscriber base. These features make autoresponders a perfect and low cost solution for creating your... (more) Published By: Ken Hill Submitted: 11 June,2003 |
| 1521 | Using Event to Effectively Market Your Business Preview: The best way to build a relationship with a potential client and turn them into a loyal customer is to meet them face to face. Choose a place where people can meet some of your current, happy clients. Instead of going out on 30 sales presentations or having 30 no cost consultations, get potential clients together in a room and do a song and dance ... (more) Published By: Caterina Rando Submitted: 14 June,2003 |
| 1522 | The Expert Advantage- How to Attract Clients with Ease Preview: Get that certificate framed, finish that article, get yourself on a panel. To make your business soar position yourself as an expert. When your potential clients are deciding whom they will do business with, they are less concerned with price. As an business success coach working with small business owners I tell my clients over and over 'everybod... (more) Published By: Caterina Rando Submitted: 14 June,2003 |
| 1523 | Networking Know How – Make Your Connections Count Preview: Networking is not collecting business cards. Networking is creating a pool of sources from which you can draw clients, resources, referrals and opportunities. This pool of people is called your "sphere of influence." Weeks after meeting a travel consultant at an event, I received a huge packet of promotional material in the mail. This costly pack... (more) Published By: Caterina Rando Submitted: 15 June,2003 |
| 1524 | The Power of Why: Your Psychological Ally To Marketing Success! Preview: The Power of Why: Your Psychological Ally To Marketing Success! By Sean D'Souza ************************************************************ Here's why ‘WHY’ is such a profit-making marketing trigger. “Stop taking two and three plates of food,” my mother said to me angrily. I was at a wedding and seven years old. Back then, at a lot of the wed... (more) Published By: Sean D'Souza Submitted: 16 June,2003 |
| 1525 | Google's PageRank(c) Unwrapped Preview: There are many low cost ways to market your service or product both on the Web. All require tiresome manual research and constant attention. However, as a fellow entrepreneur, I can assure you that they will eventually pay off if you do it right. The search engines are a wonderful resource. One of the newer, more advanced, very accurate and rapidl... (more) Published By: Robert G. Thrasher Il Submitted: 18 June,2003 |
| 1526 | $50 = $50 Preview: Recently, I received many emails from webmasters that inquire questions like: "Henry, My ad does not pull that much sales?", "How much profit can I anticipate from my advertisement?", "Do you think this marketing technique really works?" After reading messages from those webmasters, I concluded some UNSOLVED mystery about ad and profit. When... (more) Published By: Henry Gold Submitted: 19 June,2003 |
| 1527 | The Power Is In The Pipes: How To Get Maximum Leverage From Your Website Preview: The Power Is In The Pipes: How To Get Maximum Leverage From Your Website by Michael Southon What is the most important part of your online business? Many people would say: "my website". And that’s understandable – it’s the most visible part of an internet business. But the real power in your online business is email. It’s the ability to reach ... (more) Published By: Michael Southon Submitted: 20 June,2003 |
| 1528 | Gaining New Customers ~ Bartering Preview: Gaining New Customers ~ Bartering by Kara Kelso http://www.momsezine.com What is bartering? Bartering is the trade of your product/service for another's product/service. What better way to gain a new customer than by getting something you need in return? A few tips on bartering: ~ Make sure you are both trading a fair value including shi... (more) Published By: Kara Kelso Submitted: 21 June,2003 |
| 1529 | Things to Know if You're Marketing on the Internet Preview: 1. According to Nielson NetRatings, the US accounts for 29% of the global Internet access universe, Europe, 23%, Asia-Pacific, 13%, and Latin America, 2%. 2. The US still leads in web usage. As of May ’03, the number of sessions/visits per month for US individuals was 30 at home, 66 at work with 25 hours spent online. Figures for the UK: 23 sess... (more) Published By: Susan Dunn, Marketing Coach Submitted: 23 June,2003 |
| 1530 | No Web Site Required: An Easy, Profitable E-mail Marketing Tactic for Offline Businesses Preview: We print it on our business cards and stationery. We give it out to (almost) anyone who asks for it. We conduct research and gather valuable information with it. We rely on it for communication with associates, friends and family. "It" is e-mail. And there's no denying that e-mail is fast becoming as common of a communication tool as telephones a... (more) Published By: Susan Carter Submitted: 24 June,2003 |