| 1491 | Get Maximum Impact from News Coverage Preview: The whole point of PR Rainmaking is to use the news media to attract new clients and customers. So doesn’t it make sense to get the most out of the publicity that you generate? Here are seven ways to do just that: 1. Focus on the print media: Yes, it’s great to get your face on TV or your voice on radio. But the medium that provides you with the... (more) Published By: Rusty Cawley Submitted: 15 May,2003 |
| 1492 | What the Heck Does Vincent van Gogh Have to do With Internet Marketing? Preview: What the Heck Does Vincent van Gogh Have to do With Internet Marketing? Everything and Nothing! On my modest marketing web site I have a copy of a Vincent van Gogh portrait I created for a charity fund raiser some years back. It makes my main page load slow and more than a few people have suggested I should remove it - besides they say - va... (more) Published By: Titus Hoskins Submitted: 15 May,2003 |
| 1493 | Don't Pretend To Be An Expert - Become One! Preview: Experts on the internet are created so fast that most of us totally discount the title "expert." We watch people log-in online one day... asking questions about how to create a link in a webpage. A week later, this person has written a book offering to share with you his last five years of "experience" from operating a business online. I have act... (more) Published By: Willie Crawford Submitted: 16 May,2003 |
| 1494 | Multiple streams of traffic: General Traffic Preview: Not only do you want to get more traffic, you want to get more unique traffic! In order to achieve this, you need to create multiple streams of traffic for your site. Settling for one source of traffic is simply not enough for most small to mid-size sites, or home-based business sites. This is the first of four parts in a mini-series about gener... (more) Published By: Eric Koshinsky Submitted: 16 May,2003 |
| 1495 | Giveaways That Gratify You, Too Preview: "Yours free!" It's a rare head that doesn't turn at that news. By offering freebies that zero in on the interests and desires of your target market, you can take advantage of this powerful psychological appeal to grow your business. And by choosing giveaways with news value for your audience, you can easily enlist the aid of the media in spre... (more) Published By: Marcia Yudkin Submitted: 16 May,2003 |
| 1496 | "The Difference Between An Opt-In list And A Safelist" Preview: "The Difference Between An Opt-In list And A Safelist" By Dirk Dupon You may already know what an Opt-In list is. It's a list that you build by capturing (and collecting) email addresses from people who visit your site. You do this by using a special subscription form, or a pop-up window, that sends your leads name and email address to an ... (more) Published By: Dirk Dupon Submitted: 18 May,2003 |
| 1497 | Help Reporters to See the News in Your Story Preview: At the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question, then we have nothing to guide us in the selection of story ideas. At first, the concept of "newsworthiness" may appear both abstract and subjective. Fortunately, in the century since Joseph Pulitzer began to define journalism as we kn... (more) Published By: Rusty Cawley Submitted: 19 May,2003 |
| 1498 | 6 Steps To Get "Slightly" Famous Preview: A few years ago, Bruce Smith experienced a slowdown in his Salt Lake City-based travel agency. Airlines had eliminated his sales commissions. The recession and recent terrorist attacks also took a toll. And because the travel industry was ultra-competitive, he knew he had to find ways to distinguish his company from thousands of other travel agenc... (more) Published By: Steven Van Yoder Submitted: 20 May,2003 |
| 1499 | Seven Ways to Recycle Old Articles Preview: Seven Ways to Recycle Old Articles Copyright 2003, The Write Exposure Are you writing articles for your monthly newsletter only to publish them once and never use them again? Successful writers resell their articles multiple times for maximum exposure. Why don't you maximize your exposure, and put those articles to work for you by exploring your ... (more) Published By: Jessica Albon Submitted: 20 May,2003 |
| 1500 | 12-Step Marketing Plan Preview: 12-Step Marketing Plan by Lynn Terry, author of Self-Starters Weekly Tips Networking Email Discussion Groups and Discussion Boards are a great place to meet potential clients! Join the conversations, use proper ‘netiquette', and include a professional and compelling signature line with every post! Press Release Submitting a Press Releas... (more) Published By: Lynn Terry Submitted: 21 May,2003 |
| 1501 | 12 step Marketing Plan Preview: 12-Step Marketing Plan by Lynn Terry, author of Self-Starters Weekly Tips Networking Email Discussion Groups and Discussion Boards are a great place to meet potential clients! Join the conversations, use proper ‘netiquette’, and include a professional and compelling signature line with every post! Press Release Submitting a Press Release, bot... (more) Published By: Lynn Terry Submitted: 22 May,2003 |
| 1502 | Top 10 Reasons Why Some Realtor Websites Fail Preview: Are you frustrated with your website? I've been there before. Everyday you check your visitor statistics and every day you see the same poor results. A slow trickle of visitors, no real leads - it gets pretty painful. The good news is that this problem can be remedied very quickly (and cheaply) with just a few minor tweaks to your website. But ... (more) Published By: Stan Smith Submitted: 25 May,2003 |
| 1503 | Making News is Better than Just 'Making the News' Preview: There is a major difference between making news and “making the news.” It is the difference between a shotgun and a slingshot. Amateurs can “make the news.” They can entice a morning TV crew to take video of a charity event. Or land a mention in a local newspaper column. Or even score a feature story in a trade magazine. But these are one-time s... (more) Published By: Rusty Cawley Submitted: 26 May,2003 |
| 1504 | The Nitty-Gritty Of Ezine Publishing Preview: I sat here this morning, and decided to work out exactly how much time I use on creating my weekly ezine, and I almost kinda shocked myself. I`m not the ONLY publisher who refuses to automate, so please, after reading my hours, spare a kind thought for all those other publishers out there that do everything manually, and who really take the time ... (more) Published By: Anna-Marie Stewart Submitted: 27 May,2003 |
| 1505 | 4 Highly Effective Selling Tactics Preview: 4 Highly Effective Selling Tactics Copyright 2003 Bob Leduc Many businesses overlook these 4 simple but highly effective selling tactics. How many are you using? 1. Avoid "What To Buy" Choices Promote only one product or service at a time. It limits your prospect's buying decision to a simple "yes" or "no". Don't complicate your customer's ... (more) Published By: Bob Leduc Submitted: 27 May,2003 |
| 1506 | Forget The Hype! Preview: So you`re new to the internet, and want to learn everything you can about internet marketing. Or at least the essential basics, and you want a place to go to find the answers to all of your questions? I hate to tell you this, and I`m really sorry, but as far as I know, there IS no one-stop source to learning the essential marketing skills, apart... (more) Published By: Anna-Marie Stewart Submitted: 27 May,2003 |
| 1507 | Insurance, Financial Services Sales Tactics Preview: If you sell insurance, financial services and the like, consider the following low-cost marketing strategies to help grow your small business. It's important to first acknowledge some of the natural barriers to acquiring new clients within the insurance and financial services industries. These include, but are not limited to, customers lacking k... (more) Published By: Sharron Senter Submitted: 28 May,2003 |
| 1508 | In PR, You Must Choose Your 'Enemy' Wisely Preview: When the great Carthaginian general Hannibal was just a boy, his father forced him to declare his undying hatred for Rome. After his father’s death, Hannibal used that rage to propel him in a lifelong battle with the emerging Roman Empire. Hannibal crossed the Alps with his army and its elephants. He defeated the Romans in battle after battle. Un... (more) Published By: Rusty Cawley Submitted: 28 May,2003 |
| 1509 | 12 Tips To Help You Turn Your Visitors Into Customers Preview: 1. Make buying your products hard to resist by giving away free bonuses for purchasing your product. Your free bonuses can be ebooks you have the resell rights to, free one on one consulting, promotional resources, or anything else that you feel your visitors would find to be valuable. 2. Listen to your customers and incorporate the positive thi... (more) Published By: Ken Hill Submitted: 29 May,2003 |
| 1510 | Four Tips For Getting More Mileage From Your Articles Preview: It has become common knowledge that the smartest and most effective free method of advertising your business and services is to write and submit articles to the over 400,000 e-zines currently on the 'net. There are even several e-books written on the topic, including mine, that will help you take advantage of this effective technique. What do you ... (more) Published By: Bonnie Jo Davis Submitted: 30 May,2003 |