| 1451 | Email Marketing Tips Preview: Email Marketing Tips By Anna-Marie Stewart Venton If you don`t know it yet, you will probably learn over time, that email marketing is probably THE most effective way of marketing online. That is, IF you do it the right way. Here`s a couple of hints and tips that have worked for me: I have a habit of signing up for safelists that offer free pr... (more) Published By: Anna-Marie Stewart Submitted: 16 April,2003 |
| 1452 | Two Cards You Must Have to Win at PR Preview: Poker will teach the PR Rainmaker more about human nature that just about any activity short of physical combat. Greed versus fear. Risk versus reward. Truth versus deception. You can find it all in a late night session of Texas Hold ’Em. There are two basis approaches to playing poker. One type of player believes that victory is possible with ... (more) Published By: Rusty Cawley Submitted: 16 April,2003 |
| 1453 | Four Secrets to Energizing Your News Story Preview: Every news story must have a FACE. If your forget to put a FACE on your story proposal, your chances of interesting a reporter are nil. All true PR Rainmakers faithfully practice this fundamental every time they design a story proposal for the news media. By FACE, the PR Rainmaker means: F: Feelings A: Analysis C: C... (more) Published By: Rusty Cawley Submitted: 16 April,2003 |
| 1454 | Five Steps to Precision in Publicity Preview: PR flacks use a scattergun approach, hoping to hit something. They fax out press releases to long lists of reporters and editors. They make countless, fruitless phone calls. They pester and cajole and plead. But PR Rainmakers reject such amateurism. Instead, they adopt the motto of the U.S. military sniper: “One shot, one kill.” You want to beco... (more) Published By: Rusty Cawley Submitted: 16 April,2003 |
| 1455 | The PR Rainmaker Always Has a Plan B Preview: PR Rainmakers know they can do everything right, and still fail to make news. It is a fact of life. Accept it now. All news is affected by whatever else happened that day. All news is relative. Newspapers have only so many columns to fill. The TV news has only so many minutes to devote. Even Web sites have only so many slots to fill with news o... (more) Published By: Rusty Cawley Submitted: 16 April,2003 |
| 1456 | Use PR to Change Your Customers Preview: When faced with customers who are either ignoring or abandoning their products, CEOs often choose to alter their products to fit demand. This is usually a path to disaster. Altering a product is expensive and time-consuming, eating away at precious resources and profits. It also damages the strength of its brand name, confusing the consumer and w... (more) Published By: Rusty Cawley Submitted: 18 April,2003 |
| 1457 | The Truth About Pay Per Click Marketing Preview: The key to an effective Pay-Per-Click program is driving the “right” traffic to your website. Since you pay every time someone clicks through to your site you want to attract only visitors who are interested in your product or service. And you want to be sure that, when they arrive at your site, they can find what they’re looking for— quickly. CH... (more) Published By: Barry Harrison Submitted: 18 April,2003 |
| 1458 | To Make News, Solve a Reporter’s Six Basic Problems Preview: Like anyone at any job, every journalist faces the same basic set of challenges every day. For the journalist, there are six of these fundamental problems. They are: 1. Finding a Story – The reporter’s job is to uncover stories, preferably ones that the competition is missing. Most reporters must meet an unwritten quota of stories within a given... (more) Published By: Rusty Cawley Submitted: 18 April,2003 |
| 1459 | Two Questions You Must Answer to Make News Preview: When considering whether to write a story, a journalist always begins with two questions: 1. What’s new? 2. Who cares? The first point is obvious. If something isn’t new, then it can’t be news. Most folks understand this instinctively. It is the second point that most people have trouble understanding. It isn’t enough for your item to be new. T... (more) Published By: Rusty Cawley Submitted: 19 April,2003 |
| 1460 | Are You Giving Your Customers Enough Reasons To Return? Preview: Are You Giving Your Customers Enough Reasons To Return To Your Business? Good customer service just isn't enough anymore in the marketplace in which we live. Times are changing and business owners are learning that they need to create such an awesome customer loyalty program that they are always at the forefront of their customers' minds on a reg... (more) Published By: Karin Manning Submitted: 20 April,2003 |
| 1461 | How To Make An Extra $100,000.00 Each Year Preview: HOW TO MAKE AN EXTRA $100,000.00 EACH YEAR BY ADDING A FEW LINES OF SCRIPT TO YOUR ONLINE ORDER PAGE McDonalds has added over 200 billion dollars to their sales with their one line “Would you like some drinks or fries with that?” Sales are made or lost by what is written in your online store. What you say and how you say it determines just how m... (more) Published By: Karin Manning Submitted: 20 April,2003 |
| 1462 | How to Easily Discover Niche Markets, Quickly Know What They Want, and Earn Massive Profits Again and Again Preview: Do you wonder what it takes to develop your own book, manual, special report, course, audio or video program and earn over $50,000 in less than 6-months? The answer is, to quickly capture hot selling topics from niche markets you already know about. Wait a minute? Why would I intentionally limit my market to a smaller group of potential buye... (more) Published By: Jeff Smith Submitted: 20 April,2003 |
| 1463 | How To Get At Least 50 Visitors A Day Free Preview: Every eBusiness owner is constantly looking at ways to get free traffic to their site. After all, if you have no visitors you will never have any sales. So getting visitors to your website is the first major step to get underway in your marketing campaign. Pay-per-click search engines are one of the most highly recommended ways to get immediate t... (more) Published By: Karin Manning Submitted: 20 April,2003 |
| 1464 | The 5 Toughest Problems Facing Online Retailers Preview: What are the toughest problems facing online retailers in 2003? Problem # 1 Getting visitors The number one complaint of online retailers is they are not getting enough visitors. Many choose to get visitors the same way their competitors do. Online retailers try search engine placement, pay-per-clicks, banner ads and other marketing tactics... (more) Published By: Raynay Valles Submitted: 21 April,2003 |
| 1465 | Why Design Matters in a Slow Economy Preview: Ask any business expert what really matters during times of economic instability and they will say that continuing to market your business is critical. Yet, in business, matters of creativity and design are often seen as something nice to have if you can afford it, but easily cut during uncertain financial times. Historically, when money is low, i... (more) Published By: Eileen Parzek Submitted: 23 April,2003 |
| 1466 | Tailor Your Story and Make News Preview: There are only two times to write a press release. The first is when your story is so big that your only real problem is finding a room large enough to hold all the reporters who want to attend your press conference. The other is when your news is so small that it warrants only the briefest mention. The first instance is rare and is generally r... (more) Published By: Rusty Cawley Submitted: 24 April,2003 |
| 1467 | Create Visibility For Yourself Preview: CREATE VISIBILITY FOR YOURSELF by Leni Chauvin Everyone in business has one thing in common. It doesn't matter whether you're a salesman, a coach, a dentist, an artist, a lawyer, running a nonprofit organization or a work-at-home-mom What we all need is to have people know about us. We can be the very best in all the world at what we do, but if... (more) Published By: Leni Chauvin Submitted: 27 April,2003 |
| 1468 | A Wake Up Call To Always Remember Preview: I received two emails this weekend. Both were as a result of autoresponder follow ups these people were receiving from my business. The first was full of expletives that aren’t worth repeating. The second I shall remember always. It affected me so much that I felt compelled to write this article and share my story with you. I received an email f... (more) Published By: Karin Manning Submitted: 28 April,2003 |
| 1469 | How to Get Famous Fast Preview: Walter Winchell was the most influential newspaper columnist of the 1930s and 1940s, a time when newspapers were the most powerful media in the world. He rose from obscurity as a third-rate vaudeville performer to become feared, hated and widely imitated. His formula for success? “The fastest way to become famous,” he said, “is to throw a brick ... (more) Published By: Rusty Cawley Submitted: 30 April,2003 |
| 1470 | Don't Overlook The Easy Sales Preview: Don't Overlook The Easy Sales Copyright 2003 Bob Leduc Are you so busy chasing down new customers that you completely overlooked these two prime sources for easy sales? Source 1: Existing Customers Here are two ways you can use your relationship with existing customers to generate additional business. 1. Offer Them Related Products or Serv... (more) Published By: Bob Leduc Submitted: 01 May,2003 |