| 1411 | The Science Of Selling Preview: Whether you are pitching a proposal to a prospective client or writing copy for your web site, it is necessary to understand the science of selling. In spite of what most people believe, selling is a science. And whether your know it or not, you are probably using some of the techniques of this science without even realizing it. Let's take a look... (more) Published By: Tony L. Callahan Submitted: 04 March,2003 |
| 1412 | How Your Marketing Mix Can Improve Profit Preview: Your marketing mix is the combination of promotions, products, places (distribution channels), and prices you chose for your business. Including both short term and long term strategies improves profitability. Long term strategies build brand/company awareness and give sales revenue a permanent, gradual boost. Short term strategies create a tempo... (more) Published By: Bobette Kyle Submitted: 05 March,2003 |
| 1413 | Discover Your Niche Marketing In Your Sleep Preview: Imagine waking up in the middle of the night. The most brilliant marketing idea for your business pops in your head. You write down every little detail. You put it into action. You're more successful then ever - with very little effort. That scenario can be standard practice. No more lucky guesses. No more racking your brains. No more losing sle... (more) Published By: Dave Czach Submitted: 05 March,2003 |
| 1414 | "5 Facts That Will Have You Re-writing Your Web Site In A Hurry!" Preview: Do you know the differences between writing copy for the web and writing copy for print? Some of the answers will go against your intuition and against cultural norms. But, these facts detail how people read on the web. There's no use in arguing against them. Instead we should embrace them and use this knowledge to our advantage. Here's wh... (more) Published By: Aran Kay Submitted: 06 March,2003 |
| 1415 | CD ROM Business Cards Preview: Created properly, an extremely effective marketing tool. It's a great concept, - and it has a 'cool factor' of 300%. Many people will pop these into their drive just because of image appeal alone. What's really neat is when one is so well done, so informative, so interactive, that everybody wants one. This type of viral marketing can be ver... (more) Published By: Scott 'Gears' Submitted: 06 March,2003 |
| 1416 | But What If You Can't Create Your Own Product? Preview: The real money IS in creating and marketing your own products. You don't have to be on-line long before that truth begins to sink in. It's no different than off-line really. The off-line manufacturers earn substantially more than their sales representatives. On-line, when you create your own product, you become a manufacturer. Your affiliates are ... (more) Published By: Willie Crawford Submitted: 07 March,2003 |
| 1417 | The Changing Face Of Internet Marketing Preview: THE CHANGING FACE OF INTERNET MARKETING… It’s true. If I were a negative person I would think that I’ve arrived too late…but perhaps I’ve arrived just in the nick of time. I have spent many months reading EVERYTHING I could find on internet marketing. I purchased so many products that I received a phone call one night from Credit Card Fraud to... (more) Published By: Karin Manning Submitted: 08 March,2003 |
| 1418 | Here They Come! Are YOU Ready? Preview: I want to draw you attention to the fact that Autumn is here. Typically, Autumn is a very big time online: people come in from playing outside, they get back to work, they want to earn extra money for the holidays, etc. Statistically, there is usually an upsurge in the number of new internet users in Autumn. You don't want to miss out on this prim... (more) Published By: Cathy Wagner Submitted: 08 March,2003 |
| 1419 | Building Credibility of Your Brand Online...and Stay There Preview: In online commerce, credibility is as important to a brand as it is offline. But unlike its offline big brother, the Internet is an entirely different environment made up of bits and bytes, as opposed to physical substances. It imposes a set of constraints and imperatives for effective brand-building initiatives that evolves around leveraging and ... (more) Published By: Johann Sebastian S. Submitted: 10 March,2003 |
| 1420 | Your Aura is Your Brand Preview: About two weeks ago I unveiled my emotional sentiment to this wonderful lady friend of mine I have known for several months. Over a simple dinner on a Friday night, I shifted up the gear to ultimately culminate in an unforgotten moment - disclosing how I've come to admire her and proposing to explore the relationship further. Unfortunately her re... (more) Published By: Johann Sebastian S. Submitted: 10 March,2003 |
| 1421 | Company Brand Vs. Individual Brand: Which Way to Go? Preview: Bounty, Folgers, Head & Shoulders, Nescafe, Dancow, Maggi, Marlboro, Winston; what do these brands have in common? What about Sony, Philips, Kraft, Coca-cola? While the first list can be grouped into 3 manufacturers - Procter & Gamble, Nestle, and Philip Morris -- the second inundates you with lengthy catalog of different kinds of product categori... (more) Published By: Johann Sebastian S. Submitted: 10 March,2003 |
| 1422 | Can Bad Press Boost Your Brand? Preview: There is an inspiring lesson marketers can learn from the various episodes of crisis throughout the history of business: negative publicity can actually boost your credibility and thus, corporate image and brand; elegantly admit mistakes and claim full responsibilities for the consequences. This notion might be contrary to the basic role of PR an... (more) Published By: Johann Sebastian S. Submitted: 10 March,2003 |
| 1423 | Design Your Logo Like a Pro Preview: logo is the image which represents a company or its product. Its function is to create a memorable, recognizable impression on the mind of a potential client or customer. A logo is essentially at the heart of a corporate identity. So what makes a "good" logo? Most people would answer "I just know it when I see it!" and this isn't so far from th... (more) Published By: Eileen "Turtle" Parzek Submitted: 12 March,2003 |
| 1424 | How To Make Writing Free Articles Pay Off! Preview: Everywhere you look, you're being told to write articles to get free publicity for your online business. Does it really work? What do you write about? How do you submit your aticles? More important, how do you get them published? Using articles as a marketing approach does work. You can convert more sales, generate significant traffic, incre... (more) Published By: Jeff Smith Submitted: 16 March,2003 |
| 1425 | Make Your Readers And Customers Love You - Tell Them How-To Do It! Preview: One of the bits of feedback I've gotten many times from my ezine readers is that they want more how-to articles. Everyone tells them "what" to do to: build their business, drive more traffic to their websites, make more sales, etc. However, very few people tell them "how". Many readers have told me that they really want step-by-step how-to articl... (more) Published By: Willie Crawford Submitted: 18 March,2003 |
| 1426 | Grow Sales Using Image Tactics Preview: In my dreams, I envision being the marketing consultant equivalent of Oprah or Tiger Woods. Oprah, for her premise, “You’re a woman and only you are responsible for yourself.” Tiger Woods, for his ultimate dedication to the game. Respectively, this is what they’re known for or what their personal value can be identified as; put another way, this i... (more) Published By: Sharron Senter Submitted: 20 March,2003 |
| 1427 | What Our CAT Taught Me About Marketing! Preview: What Our CAT Taught Me About Marketing! by Cathy Bryant Copyright 2003 http://www.homebizjunction.com Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works! Many of Toby's days are spent perched on the top of my monitor as I work here on my computer.... (more) Published By: Cathy Bryant Submitted: 22 March,2003 |
| 1428 | A Success Essential - Join A Mastermind Group Preview: In the quest for secrets to internet marketing success some very obvious factors are often overlooked. One that you may have noticed but not acted upon is the mastermind principle. Since so many people don't use this principle in building their business, you have a tremendous advantage if you just begin using this simple tool. It's a recognized f... (more) Published By: Willie Crawford Submitted: 30 March,2003 |
| 1429 | Marketing Miracle Phrases Preview: "...A powerful agent is the right word..." --Mark Twain And what true words those are! Your marketing efforts have the ability to succeed or to fail based on the words you choose to represent your products, services, and yourself in your ads. You have the ability to choose any words you desire. The problem is, sometimes, we draw a blank. Our mi... (more) Published By: Jai Johnson Submitted: 31 March,2003 |
| 1430 | Are You In Business To Help Customers? Preview: Are You In Business To Help Customers? Copyright 2003 Bob Leduc Customers want to believe you are in business to help them. They don't mind if you make a profit by helping them. But they won't buy from you if they believe you are only in business to get their money. Here are 4 ways you can assure customers that you are in business to help th... (more) Published By: Bob Leduc Submitted: 01 April,2003 |