| 1371 | How To Build Trust and Sell More Products! Preview: If the headline is what gets them there, then it's the *proof* that keeps them there. Follow closely... ==> A powerful headline is 10% what you say and 90% what you prove. ==> Headlines can simultaneously create curiosity and skepticism. ==> Until proven otherwise, your headline is an empty promise. It's important that you fully understa... (more) Published By: Stephen Pierce Submitted: 10 February,2003 |
| 1372 | Your Target Audience – Who Are They & What Do They Want? Preview: by Karon Thackston © 2003 http://www.copywritingcourse.com It still amazes me. When I write copy for a company, I always ask about their target audience. I have to know who I’m writing to in order to create a message that will bring a response. But about half the time, the client is absolutely stumped about who their target audience is and what t... (more) Published By: Karon Thackston Submitted: 10 February,2003 |
| 1373 | The Bold and The Beautiful Preview: Many of you may never used billboards in your marketing efforts, but there is much that can be learned in terms of marketing by studying them. I happen to live in Orlando, Florida, probably one of the largest "billboard capitals" of the nation. Our major Interstate, I-4, is littered with them. There are so many you can't help but look at them. An... (more) Published By: Karen E. Hipp Submitted: 10 February,2003 |
| 1374 | Internet Marketing: Avoid "Blind Sheep" Mentality Preview: Internet Marketing: Avoid "Blind Sheep" Mentality If you want your online business to succeed, you have to give it your own twist, not follow someone else like a blind sheep. Despite what the Internet marketing gurus tell you, you will not likely be lying on the beach any time soon just by following their methods. As with anything, there are tho... (more) Published By: Andrea Wilson Submitted: 13 February,2003 |
| 1375 | Cut Out The Middle Man For Maximum Profits Preview: We all know the secret to saving big money when buying something in the off-line world is buying it wholesale. We know that the more hands an item passes through on the way to us, the more it's going to cost. Everybody involved in the process has to mark the item up in order to cover their expenses and give themselves a little profit. Any layers ... (more) Published By: Willie Crawford Submitted: 14 February,2003 |
| 1376 | How to Write a Great Slogan for Your Business Preview: Need to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question "Why you, not your competition?" before they even ask it. Slogans like DeBeer’s "Diamonds are forever", Barnum & Bailey’s "The Greatest Show on Earth", and ... (more) Published By: Harry Joiner Submitted: 15 February,2003 |
| 1377 | The Simple and Surprising Marketing System That Builds Sales Preview: Is your business doing as well as you'd like? Why not? Pause for a few seconds to think about the answer to this question. Got it? If you'd like your business to sell more, keep reading. Here are 3 simple and effective steps that exceptional businesses use to grow sales. Step One: Throw out all the reasons why you're not selling more. That... (more) Published By: Raynay Valles Submitted: 15 February,2003 |
| 1378 | Follow Up And Turn Prospects Into Clients Preview: Follow Up And Turn Prospects Into Clients Copyright (c) 2002 by Angela Booth How long does it take to get a client? First, the client has to become aware that we exist, and then that we can solve his problems with our products or services. That growth of awareness is a slow process. It takes time. Let's say you've just sent out a batch of 200 ... (more) Published By: Angela Booth Submitted: 16 February,2003 |
| 1379 | How You Can Host a Successful Open House Preview: One of the best ways to invite the public to learn about your business is by hosting an open house. People love the chance to get a "behind the scenes" look at what you and your business are all about. These ten tips will support you in hosting an open house that is succesful and allows you to market most effectively. (1) Create a small committe... (more) Published By: Bea Fields Submitted: 17 February,2003 |
| 1380 | Generating Publicity For Your Business: Knowing Your "Media Market" Is Critical. Preview: When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, a... (more) Published By: Todd Brabender-Spread The News PR, Inc. Submitted: 17 February,2003 |
| 1381 | Strategies For Building Client Retention Preview: Traditional marketing strategies encourage business owners to continually grow their businesses by adding new customers. It today's competitive world of business, it is more important than ever to aim for more transactions with existing customers by using the power of customer follow-up and attention to good service. These ten tips will help you i... (more) Published By: Bea Fields Submitted: 17 February,2003 |
| 1382 | Want to Keep Your Customers? Sign Them Up! Preview: Want to Keep Your Customers? Sign Them Up! Service Contracts Offer Low Cost Method to Retain Clients With loyalty programs and other customer retention initiatives popping up everywhere these days, many small business owners ask themselves the question “What should I be doing to retain my clients?” Since you don’t have the resources to launch a ... (more) Published By: Will Dylan Submitted: 19 February,2003 |
| 1383 | It’s the 8th Idea that Counts Preview: It’s the 8th Idea that Counts Patience, Analysis keys to ideas that pan out Small business owners are constantly in search of new ideas to help build and strengthen their existing businesses. Whether you operate an on-line or off-line (traditional) business, you have probably had the exhilarating feeling of developing what you think is the ne... (more) Published By: Will Dylan Submitted: 19 February,2003 |
| 1384 | Your Online Business Needs More Work Preview: As unbelievable as it may seem for some, money can really be made online. But to succeed in the online world, a substantial effort, dedication, patience and perseverance are required in order to reap the rewards in the long run. Below are ten important points to consider if you are serious about making your online business success a reality. ... (more) Published By: Jean Lam Submitted: 19 February,2003 |
| 1385 | The Golden Rule of Small Business Marketing Preview: The Golden Rule of Small Business Marketing Solving the Marketing vs Operations Riddle As a current small business owner and corporate marketing manager, I have seen marketing from both sides of the fence. The big corporations tend to rely on their buying power and large advertising budgets to convince their potential customers to buy their prod... (more) Published By: Will Dylan Submitted: 19 February,2003 |
| 1386 | A Simple Guide To Search Engines Preview: Search engines are the most widely used means of finding information on the Internet for it's so easy to find information on any imaginable topic. Search engine marketing is a highly effective method of driving hordes of targeted visitors to your web site if you achieve good rankings on them. Online marketing has gone from link exchanges, bann... (more) Published By: Jean Lam Submitted: 19 February,2003 |
| 1387 | 20 Words That Kill - At Least When It Comes to Spam Filters Preview: Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail. This deluge of irritating junk has unfortunately interfered with legitimate e-zine publishers, because we're caught in the anti-spam crossfire. If you publish any type of e-mail publication, there's a likely chance that your e-zin... (more) Published By: Alexandria K. Brown Submitted: 19 February,2003 |
| 1388 | Low-Cost Marketing With Business Postcards Preview: Low-Cost Marketing With Business Postcards Copyright 2003 Bob Leduc Modern, low-cost business postcards can drive a high volume of traffic to your web site, generate a flood of new sales leads, or promote any other business activity you want. They are easy to use, cost very little and produce results almost immediately. Brief And Personal Wo... (more) Published By: Bob Leduc Submitted: 21 February,2003 |
| 1389 | New thinking for internet success. Preview: Have you ever wondered why so many people have been online for so long and never made any real money? In the early 1990's, when the Internet was new and online businesses just a dream, it was understandable that many would try and fail in their own online business. After all, the Internet was unproven territory. Fast forward to 2003. By now sho... (more) Published By: Gary Dawson Submitted: 21 February,2003 |
| 1390 | How to Survive “No, Thanks.” In Business Preview: When owning or operating a business, it’s inevitable that sometimes, people will not buy your product or service. This might occur early in the contact cycle, or it might occur later, after you’ve expended some amount of time, money, and effort. While this never feels good, here are 10 ways you can minimize its impact on you and your business. 1)... (more) Published By: Dr. Rachna D. Jain Submitted: 21 February,2003 |