| 1351 | The Magic of Using Booklets for Tradeshow Giveaways Preview: Candy, squeeze balls, pens, and key chains -- these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different - booklets. They are a way to attract higher quality prospects, reap a handsome return on the investment of time and money in... (more) Published By: By Paulette Ensign and Susan Friedmann, CSP Submitted: 17 January,2003 |
| 1352 | Giving a Presentation is a Great Way to Market IF You Know What You're Doing Preview: Have your topic mastered so you can pay attention to these important things which will make your presentations memorable, get you clients, and get you invited back. Use your IQ and your EQ. Here are the top 10 things to be thinking aboutand feeling when you're giving a presentation. 1. What's unique about this group of people? Shape your present... (more) Published By: Susan Dunn, the EQ Coach Submitted: 18 January,2003 |
| 1353 | What is Branding and Why Do You Want It? Preview: Talking about branding is like talking about leadership. There are coaches and courses which purport to “teach” leadership, but as we all sense – that’s why we want so badly to learn it – leadership comes from character and inner qualities. It’s an extension of beliefs and values the person holds and then acts out in their life, an integral part o... (more) Published By: Susan Dunn, Internet Marketing Coach Submitted: 19 January,2003 |
| 1354 | Are You Branded & Ready to Market on the Internet? 15,000,000 Consumers with 6-Figure Incomes Are Waiting For You Preview: "Affluent Americans lead web growth" begins an article from http://cyberatlas.internet.com. According to the latest NielsenNetRatings, individuals with household incomes ranging from $100,000 to $150,000 are the fastest growing income group online and there are 15,000,000 of them. So there are your consumers, folks. Are you ready to go after them... (more) Published By: Susan Dunn, Internet Marketing Coach Submitted: 20 January,2003 |
| 1355 | 3 Ways To Beat Your Competition Preview: 3 Ways To Beat Your Competition Copyright 2003 Bob Leduc You will always have competitors. You cannot control their activity. But you can minimize their impact on your business. Here are 3 ways you can position yourself to generate sales with little or no competition. 1. Use Unconventional Marketing Methods Most businesses use the same marke... (more) Published By: Bob Leduc Submitted: 21 January,2003 |
| 1356 | How to Create A Mini Web Page In 10 Steps Preview: If you are like me and not a 'techie' or web designer, but want to create your own web pages here are the steps I use. First, I use Frontpage2000 almost exclusively and many web designers look down on FP. They like either Dreamweaver or NetFusion, which I have never used. So I can't give you my opinion. But I will say my 4+ years of using FP20... (more) Published By: Dan Farrell Submitted: 23 January,2003 |
| 1357 | Do You Have A Press Package? Preview: How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy. Many individuals in the media will ask you to send yourpress package to them, so it is very important to be sure to make one up and to keep it up to date. What does a press package contain... (more) Published By: Sue and Chuck DeFiore Submitted: 23 January,2003 |
| 1358 | Customers DO Exist Outside of Cyberspace! Preview: This one statement might not mean much -- if anything -- to you until you actually try promoting your business in the 'real world'. I know it didn't mean anything to me; for years I heard 'experts' repeatedly say that the one thing online marketers neglected was the offline market. It wasn't until I opened up a new website where most of the audi... (more) Published By: Angela Wu Submitted: 24 January,2003 |
| 1359 | How to Easily Create An Internet Marketing Database, Software Review Preview: How to Easily Create An Internet Marketing Database, Software Review I recently had the opportunity to review a really cool piece of software for internet marketers. It is called PromoBuddy. It is a database program that is geared toward helping the internet marketer keep all the resources they use on a regular basis at there fingertips and easi... (more) Published By: Laurie Meade Submitted: 27 January,2003 |
| 1360 | Are You A Pelican Marketer? Preview: Watching the pelicans catch fish near my house reminded me of how some online marketers behave. These pelicans fly high over the water where the unknowing fish don't notice them. The pelicans spot a big fish and dive at high speed into the water. A few seconds later the pelican surfaces and gulps down the fish. There's only one problem with the w... (more) Published By: Willie Crawford Submitted: 29 January,2003 |
| 1361 | Selecting and Evaluating Keyphrases for Search Engine Marketing Preview: Many businesses recognize that search engines can bring volumes of highly targeted prospects to their website, typically at a fraction of the cost of traditional marketing. Unfortunately, these same companies often overlook the most important part of their search engine marketing campaigns, which is keyphrase selection and evaluation. Keyphrases (... (more) Published By: Scott Buresh Submitted: 29 January,2003 |
| 1362 | "Ezine Publishers: Your Best Friends!" Preview: What do you need? Information on website building, a good article, a new resource, exposure for your business? Ask a publisher! Chances are, they have what you need, or can get it for you. Publishers are your friends and most importantly, your link to content and ideas to help your business. If you take the time to read the ezines you subscribe t... (more) Published By: Peg Bastin Submitted: 02 February,2003 |
| 1363 | 5 Ways to Encourage Impulse Purchases Preview: I just bought six square pieces of spongy fabric for $20 and walked away happy - "victim" of an impulse purchase. I was at one of those big show events and walked past a demonstration booth. I even knew it was coming. About 50% of the people walking out were carrying two bright yellow cylinder-things. As we walked toward the convention center, I... (more) Published By: Bobette Kyle Submitted: 02 February,2003 |
| 1364 | "What Can You Learn From Ezines?" Preview: Gosh! Where do I start? You can find ezines on any topic you can imagine. Advertising, marketing, crafts, children, pets, Christian, humor, computer tips, nostalgia, and thousands of other subjects. Publishing an ezine is a lot of work. An ezine is not just a place for free ads, it is an information center for our benefit. The publishers have do... (more) Published By: Peg Bastin Submitted: 02 February,2003 |
| 1365 | Small Businesses Reveal Romantic Side to Attract Customers Preview: Small businesses can make sales soar this Valentine’s Day just by exhibiting some of Cupid’s matchmaking qualities. The moment a customer enters your retail store or Web site you should smother them with love. Immediately reinforce that they’ve come to the right place to find the perfect Valentine’s Day gift. Here are six affordable marketing stra... (more) Published By: Sharron Senter Submitted: 03 February,2003 |
| 1366 | How To Create a Perpetual Traffic Generator Preview: How To Create a Perpetual Traffic Generator by Michael Southon What runs through your mind when you hear that ezine articles will bring you masses of fr^e traffic, get you higher listings in the search engines, and raise your profile on the web? For many people, their reaction is this: "But I'm not an expert - how can I write an article?" W... (more) Published By: Michael Southon Submitted: 03 February,2003 |
| 1367 | Misspelled Words Make You Money Preview: ========= "Mispelled Words Make Money" ========= by: Wayne Lockwood, editor/publisher The Electronic Marketer's Communique newsletter http://elitemarketingsolutions.com/home/ http://elitemarketingsolutions.com/subscribe.html Many years ago, way back in the high-school days, (my kids say I never was in high school due to my age ;) , I had... (more) Published By: Wayne Lockwood Submitted: 04 February,2003 |
| 1368 | How To Avoid Getting RIPPED OFF On-line Preview: Millions of you dream of someday starting your own business and achieving financial success and independence--it's a universal dream. Many also discover the internet and are led to believe this is the perfect medium for making that dream a reality. Which is true, because you can accomplish things on the internet that you don't have the resources t... (more) Published By: Willie Crawford Submitted: 05 February,2003 |
| 1369 | New Sources for Targeted Web Site Traffic Preview: Qualified traffic is the lifeblood of any web site today, especially for ecommerce sites that are selling goods or services online. But, many media buyers and/or owners of web sites are paying too much for traffic by relying on top tier PPC ("pay per click") search engines like Overture or Google's Ad Words Select programs and others. There is a... (more) Published By: Lee Traupel Submitted: 05 February,2003 |
| 1370 | mplementing A Successful PR Campaign: PR Does Not Stand For Press Release! Preview: There’s no denying that the Internet is allowing more and more entrepreneurs to start their own businesses and effectively market their new products. However, there seems to be an increasingly common misconception when these businesses try to generate media attention and publicity for their products or businesses. Over the past several years, I ha... (more) Published By: Todd Brabender Submitted: 08 February,2003 |