| 1231 | "The Power Of CGI Forms" (Part 3) Preview: This is the third in a series of "How-to-do-it" articles for the beginner or pro online. It outlines the resources for making CGI Forms. In our previous article we discussed the power of using CGI forms and the importance of them to your site for many of your daily tasks. Forms have a variety of potential uses. Among them are: -- Sales --Su... (more) Published By: Larry Johnson Submitted: 02 October,2002 |
| 1232 | Share Marketing Costs, Boost Profits Preview: The challenges of the small business owner are well documented. They must battle for market share against larger competitors, run all aspects of their business, and even pay higher rates for advertising and other marketing related expenses. Small businesses generally do not qualify for volume discounts when it comes to buying advertising space or ... (more) Published By: Will Dylan Submitted: 08 October,2002 |
| 1233 | The 5-Step Web Site Marketing Plan Preview: Do you have a marketing plan for your site? If not, it may be time to think about developing one. A marketing plan helps you make the right day-to-day and long term decisions. Without one, your site is less likely to be a success. Creating a marketing plan need not be scary or difficult. It does not require a marketing degree or a lot of experien... (more) Published By: Bobette Kyle Submitted: 09 October,2002 |
| 1234 | Maximum Marketing - Minimum Budget Preview: Two years ago I started my small Virtual Assistant business with a non-existent marketing budget. I borrowed marketing books from the library, read countless articles on the Internet and joined a professional trade association of my peers. I learned hundreds of marketing techniques and one valuable lesson. The lesson I learned is that the financia... (more) Published By: Bonnie Jo Davis Submitted: 10 October,2002 |
| 1235 | 5 Common Advertising Mistakes You Can Easily Avoid Preview: 5 COMMON ADVERTISING MISTAKES YOU CAN EASILY AVOID Copyright 2002 Bob Leduc These 5 common advertising mistakes cause you to lose sales. But you can easily avoid these mistakes once you become aware of them. 1. STOP AND GO ADVERTISING Many businesses reduce their advertising when they are getting plenty of sales. Then they increase their ad... (more) Published By: Bob Leduc Submitted: 10 October,2002 |
| 1236 | Feeding Peoples Desires. How Can it Help Your Business? Preview: Ahh DESIRE... It's the driving force behind most of our decisions in life. Desire makes us go out of our homes late at night for some Ben and Jerry's Ice cream. The desire for more money, a bigger house, a new car even something as simple as pair of new shoes will make us search for a ways to attain them. Desire makes us work harder, stay up ... (more) Published By: Lisa M Cope Submitted: 11 October,2002 |
| 1237 | How to Get and Use Testimonials Preview: Small businesses don't have the same luxury of 'brand-name recognition' that the big companies have. Thus, we have to work that much harder to earn our visitor's trust. One way to build this all-important credibility is to get and use testimonials from happy customers. __HOW TO GET TESTIMONIALS FOR AN EXISTING PRODUCT If your product or servi... (more) Published By: Angela Wu Submitted: 11 October,2002 |
| 1238 | The Smart Web Site: Navigating the 7 Red Flags Preview: "The Smart Web Site – Navigating The Field Of 7 Red Flags" © 2002 by Scott T. Smith, Copywriting.Net Figuring out what makes a smart, profitable Web site is a process of elimination. Look around at what's out there on the Web. Take a very close look at your competitors by inputting your key words into a search engine. You will be amazed by what ... (more) Published By: Scott Smith Submitted: 11 October,2002 |
| 1239 | Your Unique Web Proposition Preview: Your Unique Web Proposition (UWP) © 2002 by Scott T. Smith, Copywriting.Net Introduction Every week, tens of thousands of new people and organizations are jumping onto the Internet bandwagon. How can you ensure that you will be found, and better yet, stand out as unique among this rapidly swelling crowd? The key is to clearly define your Uniqu... (more) Published By: Scott Smith Submitted: 11 October,2002 |
| 1240 | No Trick to this Publicity Treat Preview: As we enter the last quarter of the year, you may find yourself in a scary position: 3 months left in the year, but no money left in your advertising budget. You plan and plan at the outset of the year, but invariably one of two things happens in the first 3 quarters: 1)You overspend your budget 2)Sales don’t meet expectations, thus reducing the ... (more) Published By: Will Dylan Submitted: 12 October,2002 |
| 1241 | But, What If I'm Not A Writer? Preview: "Ah...but you are...lil grasshoppa...you just need to to apply yourself!" Ok, perhaps I was pushing the limit just a bit. As I was writing this, I had a picture come to my mind of a movie I once saw, I don't remember the name of it, but a young boy said "But...what if I can't" to his teacher and that was how the teacher responded. This does n... (more) Published By: Denise Ryder Submitted: 15 October,2002 |
| 1242 | HOW WELL DO YOU KNOW YOUR PERFECT CUSTOMER? Preview: Your Perfect Customer is real only in your mind. He or she is the one individual most representative of your target. The one to whom you always speak one-on-one in your newsletter and on your site. To bring this person to the forefront of your mind in crystal clarity, here are examples of the kinds of questions you need to answer. And your answe... (more) Published By: Bob McElwain Submitted: 16 October,2002 |
| 1243 | WHO ARE YOUR VISITORS, REALLY? Preview: Marketers and others are fond of categorizing people into subsets of the general population. If you know the type of person your potential customer is, you have a better notion of how to make your sales presentation. In theory, if your target is an engineer type, you provide all possible information about how your gizmo works. He or she will dec... (more) Published By: Bob McElwain Submitted: 16 October,2002 |
| 1244 | Small Business Marketing, According to Seinfeld Preview: What could Seinfeld possibly have to do with marketing a small business? As it turns out, all small business owners could take a few lessons from the show that brought us such popular phrases as “Man Hands” and “master of your domain”. The Coffee Shop – Jerry, George, Kramer, and Elaine spent countless hours in the coffee shop, talking about “no... (more) Published By: Will Dylan Submitted: 16 October,2002 |
| 1245 | CUSTOMER PERSONALITY TYPES: DOES IT MATTER? Preview: Marketing types are fond of classifying people into categories. Here are four which I took from "Differentiate Or Die," by Jack Trout with Steve Rivkin. (John Wiley & Sons, New York, 2000, p15.) Only the first few words of each are included here. > Intuitives ... use intuition. Concentrate on the possibilities. They avoid the details and tend to... (more) Published By: Bob McElwain Submitted: 16 October,2002 |
| 1246 | Get Your Articles Blasted Across the Web Preview: Permission is granted for the below article to forward, reprint, distribute, use for ezine, newsletter, website, offer as free bonus or part of a product for sale as long as no changes are made and the byline, copyright, and the resource box below is included. ---------------------------------------------------------- Get Your Articles Blasted Ac... (more) Published By: Stephen Bucaro Submitted: 16 October,2002 |
| 1247 | Define Yourself to Find Market Share Preview: Sometimes, finding the right product or service to make your own is to find someone else's version of the same product or service and discovering ways to deliver it in a different way. Someone once told me that I could not make it in a business because there were already people in that particular business! The thought struck me as stupid. Tha... (more) Published By: Bill Platt Submitted: 16 October,2002 |
| 1248 | Catering to Beginners, Enthusiasts and Geeks Preview: Recently I had occasion to review several dozen Web sites in one industry -- camera stores. I found this eye-opening, as an unfortunate pattern emerged that I believe holds true not only on the Internet but also in paper-based marketing materials, and applies to many professions. First, some background. Most of us, particularly those who regularl... (more) Published By: Marcia Yudkin Submitted: 18 October,2002 |
| 1249 | DDT: Do, Don't Think. Just market Preview: *Article Use Guidelines* Use in opt-in publications, or on Web sites, but please include the resource box. Please send me a copy, if possible. Many thanks. ** Summary: Your marketing supports your business. Stop marketing, and your business bleeds to death. it doesn't matter what marketing you do, just market. Total words: 750 Category: Sm... (more) Published By: Angela Booth Submitted: 18 October,2002 |
| 1250 | HOW TO BUILD AN ONLINE AUDIENCE ON A VERY LIMITED BUDGET Preview: I find that writing articles based on my own knowledge and life experiences is the best means of internet marketing. In other words, you are BRANDING yourself. Writing down information (valuable), that can inform and most importantly, HELP others through SHARING. A few words of advice here... Just write in your own UNIQUE and distinctive st... (more) Published By: Craig Lock Submitted: 20 October,2002 |