| 1071 | The “No META Tags, #1 Listing” Formula For High Search Engine Rankings Preview: by Karon Thackston © 2002 http://www.copywritingcourse.com Depending on who you ask, you can receive two dozen different answers as to what factors will get you that coveted #1 spot on your favorite search engine. However, the proof is in the pudding, as the saying goes. Well, my pudding has bubbled and boiled and is now ready for tasting! Let m... (more) Published By: Karon Thackston Submitted: 22 May,2002 |
| 1072 | Case In Point: Getting 24% ROI On Email Campaigns Preview: by Karon Thackston © 2002 http://www.ktamarketing.com So often we hear of individuals who get exceptional returns-on-investment from their advertising campaigns. However, what we don’t often hear are the intimate details of how these people work their strategies. Marketer Diane Hughes has agreed to give us the nitty gritty of her latest solo ad ... (more) Published By: Karon Thackston Submitted: 22 May,2002 |
| 1073 | The Secret Of Illusional Marketing Preview: You need two special ingredients to make this marketing strategy work successfully. You will need a product that your target audience will perceive as being extremely valuable and something that you can afford to giveaway. What is this secret, you ask? Tell your visitors they can have your product at no cost if they advertise your web site. You ... (more) Published By: Larry Dotson Submitted: 23 May,2002 |
| 1074 | Benefit To Buyer or....What's In It For Me? Preview: Benefit to buyer. In a nutshell, how your product will benefit the buyer - using the right attitude - is 95% of marketing! Marketing is not telling your reader about you and your product...marketing is telling the reader what your product can do (benefit) for them. People buy on benefits (to buyer - "What's in it for me?") not on features. ... (more) Published By: Livvie Matthews Submitted: 23 May,2002 |
| 1075 | Does Your Organization Need a Marketing Makeover? Take The Quiz! Preview: 1.Does one of your employees “do the marketing” in his/her spare time? Yes No 2.Have your customers pointed out spelling errors in your materials? Yes No 3.Has it been more than 6 months since you read through your marketing materials or web site to check for out- of-date names, number, prices, photos? Yes No 4.Are you having a problem f... (more) Published By: Deborah Ramstorf Submitted: 23 May,2002 |
| 1076 | The 4 Active Marketing Ingredients That Could Make Or Break You Preview: I don't know who to acknowledge for the following, but whoever it was sure said a mouthful. "There are only two ways to get to the top of a tree. One is to climb the tree. The other is to sit on an acorn and wait". Think about it for a minute and you can see a lot of parallels with netpreneurs. Are you climbing the tree, or waiting for something... (more) Published By: Joshua Rose Submitted: 23 May,2002 |
| 1077 | How Bad Do You Want It? Preview: We live in an amazing time. Some of the things we take for granted, would make the Pharaohs envious. The cars, VCR's, TV's and computers we take for granted, were unheard of. We literally live an a world of abundance. Computers and the internet have opened up a whole new world of commerce. We can literally go into business on a shoestring. Do... (more) Published By: John Colanzi Submitted: 23 May,2002 |
| 1078 | Educate Your Way To Success Preview: There are a number of factors that will determine your level of success in the Internet Marketing world. One of the most important is time management. One of the hardest things for anyone in this business to learn, is where to focus your efforts to be the most productive. I continuously read statements saying, I make more money now and spend le... (more) Published By: Raymond Johnston Jr Submitted: 26 May,2002 |
| 1079 | Are There Really Shortcuts To Internet Marketing Success ? Preview: If you want to be considered as an Internet marketing expert, you have to be up to date with the techniques and trends of today's Internet. The readers of your ezine, or your prospects in general, won't appreciate it if you publish material that worked one year ago. You have to make sure that it still works TODAY. Force Yourself To Read At Leas... (more) Published By: Detlev Reimer Submitted: 26 May,2002 |
| 1080 | Low-cost Surefire Marketing Ideas Preview: Permission to reprint articles as long as bio line stars intact. There are lots of ways to advertise your business that cost money, and they work, but there are also more innovative ways that don't. Non-profits offer one venue for promoting that's very cost-effective. Volunteering your time to serve dinner at a shelter, or to serve on the Board ... (more) Published By: Susan Dunn, Coach Submitted: 28 May,2002 |
| 1081 | Marketing a Professional Practice Free By Writing Preview: Permission to reprint this article is granted provided the bio line stays intact. Since I'm a writer, I grow my coaching practice by writing; it gets my name around, establishes my expertise, promotes my services and also the field of coaching. Writing itself takes time, so I economize my efforts. Here's what I do: 1. Read a current interest bo... (more) Published By: Susan Dunn, Coach Submitted: 28 May,2002 |
| 1082 | Website Owners: How to Get Sales and Marketing Help Preview: Many people mistakenly believe putting up a website is marketing. FACT: Websites need to be marketed so likely customers will visit them. Many people mistakenly believe offering items on a website is sales. FACT: You can have lots of traffic and still not make sales. How will you build your website's sales? And what will you pay? Assuming you... (more) Published By: Raynay Valles Submitted: 28 May,2002 |
| 1083 | Win-Stay, Lose-Shift: A Marketing Strategy Preview: When you're in marketing, you often have to explain to a disgruntled CEO or manager why you want to abandon your original year's plan and move on to something else. You may even have been asked, as I have, "If I hire you will you stick with a plan that you make all year?" the unspoken inference being -- like all the rest of my marketing people, ex... (more) Published By: Susan Dunn, Coach Submitted: 28 May,2002 |
| 1084 | How to Write Email That Gets Opened Preview: In some of these tips, I disagree with traditional advice, and I'll tell you why. 1. Use a subject line that's descriptive. We are all deluged with email and wary of viruses. Help your reader out. Flag them as to subject matter. 2. Don't use all capital letters. It's not because they're "screaming," which is debatable by now, it's because it's m... (more) Published By: Susan Dunn, M.A. Submitted: 28 May,2002 |
| 1085 | A Battle Of Products Or A Battle Of Perceptions? Preview: Marketing is not a battle of products; it's a battle of perceptions. It doesn't matter if you have best product or service; it's what people think that counts. That is not to say that you shouldn't have a good product or service - it is a prerequisite of doing business these days. Customers expect it. Like it or not, it can be difficult to ... (more) Published By: Noel Peebles Submitted: 28 May,2002 |
| 1086 | Ten Ways to MROI--Maximize the Return on Your Investment in Marketing Preview: Permission is granted to reprint article provided bio line is kept intact. MROI means Maximizing Return on Investment. How do we do this in marketing? Track, measure, analyze, strategize. The more data you get, and the more you massage it, the more you learn, and the smarter your marketing is going to be. Here are some questions to ask yourself ... (more) Published By: Susan Dunn, M. A. Submitted: 28 May,2002 |
| 1087 | The Top 10 Marketing Mistakes You Don't Want to Make Preview: Permission is granted to reprint provided bio line stays intact. 1. Resting on your laurels. Just because you have what you think is a good marketing plan in place today doesn't mean it'll be right tomorrow. The pace today is so accelerated, you must stay ahead of the game. Constantly research what your competition is doing. Surf the Internet to ... (more) Published By: Susan Dunn, M.A. Submitted: 28 May,2002 |
| 1088 | Use Your Sig for All Its Worth Preview: Permission is granted to reprint this article if the bio line stays intact. Email is a unique opportunity when you’re marketing. It’s like being a business owner and having the customer standing right in front of you, a captive audience. Treat this person as the target market and make your signature block, your “sig,” work for you. It's part of b... (more) Published By: Susan Dunn, Coach Submitted: 28 May,2002 |
| 1089 | Marketing a Professional Practice Free Through Writing Preview: Since I'm a writer and a coach, I grow my coaching practice by writing; it gets my name around, establishes my expertise, promotes my services and also the field of coaching. Always do your marketing in areas that you love! It works best. Writing itself takes time, so I economize my efforts. Here's what I do: 1. Read a current interest book suc... (more) Published By: Susan Dunn, M. A. Submitted: 28 May,2002 |
| 1090 | 3 Quick Tips To Getting More Profit From Your Articles Preview: One of the most effective ways to market your business online is to write articles for publication in ezines. In fact, many successful marketers write articles as the primary means of promoting their businesses online. Beyond submitting your articles to sites that list articles, to lists that provide content for ezine publishers, or to ezine publ... (more) Published By: Ken Hill Submitted: 29 May,2002 |