| 991 | What is Truth in Advertising? Preview: CANCER Could a strong immune system be the missing link? With billions and billions of dollars going into cancer research, wouldn't you think there should be very promising cancer cures available by now? Well...a good case could be made that the billions of dollars that have been poured into cancer research have been focusing on all the wr... (more) Published By: Dan Clizer Submitted: 03 April,2002 |
| 992 | SuperScript not SanScript Preview: There are many excellent resources available which provide templates for scripts, and below I include one which has been very successful in my businesses. The trend right now appears to be very lengthy, wordy script that include EVERY psychological marketing element known to mankind. Try using just one or two at first! For preliminary introduction... (more) Published By: Shelly Rich Friedling Submitted: 03 April,2002 |
| 993 | Developing a Web Site Marketing Plan Preview: Developing a Web Site Marketing Plan Part One of a Four Part Series Based on "How Much for Just the Spider?" by Bobette Kyle For many of us, finding the time and commitment to complete a marketing plan for our Web sites is difficult. There are so many other obligations vying for our attention it is tempting to push planning to the back burner. G... (more) Published By: Bobette Kyle Submitted: 07 April,2002 |
| 994 | One-hour Marketing Solution Preview: There are people who have found ways to market with integrity and have lots of fun, too. If this describes you, then skip this article! Other people would rather be doing anything else - even getting a tooth pulled (well almost) - instead of marketing. If that describes you, then start marketing 60-minutes each day. Now, I'm not talking about cre... (more) Published By: Maria Marsala Submitted: 09 April,2002 |
| 995 | The Newsletter Explosion - How to Write a Newsletter Without Doing the Hard Work Preview: ============================================================ THE NEWSLETTER EXPLOSION How To Write A Newsletter Without Doing ALL The Hard Work! By Michael Green ============================================================ Newsletters have become an increasingly popular way to communicate and it isn't hard to see why. Back in the days when pr... (more) Published By: Michael Green Submitted: 09 April,2002 |
| 996 | Marketing Magic: De-Bunking the Myth! Preview: Any one who has ever been to a magic show knows that magic is all tricks, not reality. It is simple entertainment with no lasting value. Marketers however, new and old alike, are infatuated with the idea that there are magic tricks to make marketing campaigns work. This is the problem, magicians get paid before the show starts, marketers get pai... (more) Published By: Carl Brown Submitted: 09 April,2002 |
| 997 | USING AND WRITING PRESS RELEASES IN YOUR MARKETING STRATEGY Preview: "I share what I know, so that others may grow." Thought I'd share a bit about using press releases as an internet marketing tool, based on our recent experiences. We at Eagle Productions (NZ) have done quite a bit of research on press release services recently and we use them here frequently to "spread the word" about our various sites and ... (more) Published By: Craig Lock Submitted: 09 April,2002 |
| 998 | How Not To Market Preview: I really don't get it. Why do so many marketers shoot themselves in the foot? It takes time to build an online presence. Why do so many marketers go out of their way to lose business and credibility? They do everything they can to destroy any chance of doing business with future customers. In many cases they not only lose a future customer,... (more) Published By: John Colanzi Submitted: 11 April,2002 |
| 999 | You Gotta Have A System Preview: I'm sure you've read ads telling you how to make a "boat load" of cash overnight. The promoter tells you how much they made sending out their announcement. The orders started flooding in. The statements are probably true, but the promoter has left something out of the equation. They haven't told you, the product didn't make the profits. The... (more) Published By: John Colanzi Submitted: 11 April,2002 |
| 1000 | Sung to the Tune of Jingle Bells Rock - One Marketer's Task List Preview: Inspired by Rick Beneteau's article, Tackling the Task List, I pushed everything off my desk and onto the floor and began making a list of categories of what the important tasks for each day might be. Limit them to five, I thought, five at the most. Tackling five tasks is do-able. Going for more might cause me to break my resolutions before I even... (more) Published By: Gloria Reibin Submitted: 11 April,2002 |
| 1001 | "Good-Bye To A Friend" Preview: It’s strange, but I lost a "friend" on Sunday, February 3, 2002. You might be thinking, "What’s so strange about that? It’s unfortunate, but it’s a fact of life that we will see friends pass away." What’s so strange is I never met this "friend." Yet this gentleman touched my life in ways I’m still discovering. The gentleman was Dale Armin Mi... (more) Published By: Jo McNamara Submitted: 11 April,2002 |
| 1002 | It's Time To Market With A New URL Preview: Remember the mid-90s when you could still get a great domain name for your web site? Those days are back. There for a while it seemed like every domain name that was even remotely good was taken. Investors and businesses snapped up every domain they could think of, just in case they later turned out to be valuable. Now that the dot-com crash is ... (more) Published By: Kevin Nunley Submitted: 11 April,2002 |
| 1003 | When Avon Doesn't Call: A Lesson For Internet Marketers Preview: Probably most of you have heard of Avon Products, Inc. Founded over 100 years ago as a small perfume company, Avon has grown into a huge multi-billion dollar corporation that sells products ranging from cosmetics to clothing, jewelry and knickknacks to customers in nearly 140 countries. Like many women, I have my own "Avon Lady," someone from... (more) Published By: Mary Anne Hahn Submitted: 11 April,2002 |
| 1004 | How To Market When Computers and the Internet Aren't Your Thing Preview: So you are still stricken with fear at the thought of sending an email, posting a website or downloading...well, anything. It doesn't mean you can't successfully market your business. Not everybody is glued to the net, popular as that myth may be. There are still plenty of us willing to dirty our hands picking up a non-virtual flyer or flipping t... (more) Published By: Kevin Nunley Submitted: 11 April,2002 |
| 1005 | The Most Rewarding Aspect of Internet Marketing Preview: As those of you who've been receiving my ezine for awhile know, I LOVE Internet Marketing! In fact, I love everything about it, and find all aspects of it very rewarding. But something happened to me recently that I have to say has been the most rewarding so far. I received an email from someone who told me how they admired my site and the nav... (more) Published By: Dennis Eppestine Submitted: 11 April,2002 |
| 1006 | Your Products Don`t Have To Be The Cheapest. Preview: Don't Fight A "Cheapest Price" War As a business owner, you want people to spend money on your business rather they go and shop at other places. Because of the e-commerce boom, shoppers have too many choices these days. Your business must stand out from hundreds or even thousands of competitors. --Cheaper is Better?-- Maybe, you are thinking th... (more) Published By: Akinori Furukoshi Submitted: 11 April,2002 |
| 1007 | No Money Promotion That Creates 30X Sales In Five Months Preview: Please consider the following article for your ezine or your Web site. Please include the resource box at the end of the article. 705 words at 65 characters per line. Thanks, Judy Cullins ======= No Money Promotion That Creates 30X Sales In Five Months Better than such offline promotion as press releases, talks, or book reviews? Better than s... (more) Published By: Judy Cullins Submitted: 12 April,2002 |
| 1008 | How to Structure a Follow Up Series Preview: Marketers the world over use follow up autoresponders to increase sales. But, many struggle to write a compelling message series. Don't let that keep you from your share of the profits! Print and follow these instructions; you'll soon be following up with finesse. (Examples in this article use the fictional product "Green Garden Lawn Fertili... (more) Published By: Beka Ruse Submitted: 12 April,2002 |
| 1009 | How to Write A Follow Up Message Preview: Smart marketers know that follow up autoresponders drive sales. But, many don't know how to write the e-mail messages they need in order to use these tools. Don't let that keep you from increased profits! Write masterful messages with these simple steps: * Pull the Reader in * Introduce the Product * Explain the Product's Significance *... (more) Published By: Beka Ruse Submitted: 12 April,2002 |
| 1010 | Who Are Your "Most Likely" Customers Preview: You'll notice I've used the words "most likely" in the above question. Why didn't I just ask who are your customers? That would have been too easy! Effective research is all about asking the right questions. If I'd just asked who's your customer, you might have been tempted to answer "Well, I suppose everyone who pays me is a customer." Ye... (more) Published By: Noel Peebles Submitted: 13 April,2002 |