| 871 | Branding Concepts Preview: "Branding" is the process by which a company employs marketing strategies to get people to easily remember their business and products over anothers...essentially, it's applied psychology. As a child, I was introduced to a relatively new hamburger chain that had begun in Australia. I still visit that burger chain regularly 25 years later. Not a ... (more) Published By: Michael Bloch Submitted: 15 December,2001 |
| 872 | Target the Heart of Your Customer, NOT their Wallet Preview: "HOW TO SUCK CASH FROM YOUR CUSTOMERS LIKE A HEAVY DUTY HOOVER!!" How many times have you come across Internet ads that sound like this? I hope you thought, "too often!" Personally, I cringe when I read something like this. After all, MY customers are NOT wads of money and my business is NOT the vacuum through which to suck up their hard earned ... (more) Published By: Rick Beneteau Submitted: 15 December,2001 |
| 873 | SAM 'n ELLA'S HOMESTYLE RESTAURANT - better known as: EFFECTIVE USE OF HUMOR IN YOUR MARKETING MATERIALS Preview: Call me crazy but if I were to open a trendy restaurant I think that I would use this article's top title as my moniker. It would certainly create some chatter about the newest spot in town. The SAM 'n ELLA'S sign would be hung months in advance of its doors being opened just to start the buzz. I might complete the theme and really "go for it" wit... (more) Published By: Rick Beneteau Submitted: 15 December,2001 |
| 874 | Road Rage on the Information SuperHighway Preview: I sat in the right lane at the busy intersection waiting for the light to change. A scruffy looking male driver in the left lane looked as impatient as I must have. Finally, on green, I continued down the 6 lane road. About a half block up I saw a sight that horrifies me to this day. A child, no more than 3 years old, was starting to saunter acro... (more) Published By: Rick Beneteau Submitted: 15 December,2001 |
| 875 | Drive Your OWN Car Down the Information SuperHighway Preview: aka: The "F" Theory People are falling all over each other to fail on the Internet! Not the usual introduction to a business article, but please hold that awful thought. Having owned several successful businesses over the years, I've come to learn, and sometimes the hard way, that in order to realize ones financial goals, one must take complete... (more) Published By: Rick Beneteau Submitted: 15 December,2001 |
| 876 | The 30 Minute Success Plan Preview: Without a concrete plan, it's unrealistic to anticipate achieving your objectives. If you will break planning down to just 30 minutes a week you will see a significant difference in your business. This 30 minutes of planning every week can MAKE or BREAK your business. Do you always REACT to your business...just handling it as it comes in - doin... (more) Published By: Lois R. Thompson Submitted: 15 December,2001 |
| 877 | A Lesson Learned through the Eyes of a Child Preview: I stared into those biggest of navy blue eyes and felt the power of his fighting spirit, despite the pain and week-long raging fever. Most of the time my heart was in my throat and my mind was awash with counter-productive thoughts like, "why him?" and "this isn't fair!". This wasn't helping him to be sure (my daughter was much stronger than I), b... (more) Published By: Rick Beneteau Submitted: 15 December,2001 |
| 878 | Choose Your Own Economy Preview: I don't know about you, but I for one have no intention of suffering an Economic Downturn! Did you ever ask yourself why, all of a sudden, the airwaves are filled with forecasters cries of pending economic doom? Geesh, everything seemed hunky dory just a few short months ago. And, for years before that! Now, analyst after left- brained financial... (more) Published By: Rick Beneteau Submitted: 15 December,2001 |
| 879 | Self-Esteem is NOT Just for Kids - It's a Cornerstone of YOUR Success! Preview: I'm positive you've done the same thing as me. Wondered about what exactly it is that separates those who we deem to be "successful" (and look up to), from those who are not. Talent, ambition, vision, sacrifice, stick-to-itiveness and resilience are all major qualities I'm sure you'd agree, but I've simply lost count of TOO many absolutely brilli... (more) Published By: Rick Beneteau Submitted: 15 December,2001 |
| 880 | On Your Honor - 3 Steps to Building the e-Trust Factor Preview: One of the greatest virtues we can possess is to be trustworthy. One of the greatest compliments we can receive is that we are trusted. Why begin an Internet marketing article with those sentiments? Simple, because on the Internet trust is everything! I repeat, trust is everything on the Internet! Face it, we are not pressing the flesh, face to... (more) Published By: Rick Beneteau Submitted: 15 December,2001 |
| 881 | KNOCK! KNOCK! aka: Internet Marketing Application for 'non-Internet' Businesses Preview: My doorknocker is getting rusty! I don't know about your neighborhood but it seems only the occasional vacuum cleaner saleskid flashes free dishsoap through my screen door anymore. On the other hand, the phone sure rings a lot more and I'm sorry to have to announce to telemarketers several times a day that Mr. Beneteau, or the "man of the house",... (more) Published By: Rick Beneteau Submitted: 15 December,2001 |
| 882 | How to know your Customers ‘Inside-Out’? Preview: It is common knowledge that customers are the lifeblood of businesses. Let’s face it, if you don’t have customers, you don’t have a business. Yet, while most businesses say that the customer is an important part of their business, their actions do not support their words. Many companies spend most of their marketing dollars trying to attract ne... (more) Published By: Marie-Claire Ross Submitted: 16 December,2001 |
| 883 | How Market Research can Improve Your Profits & Reduce Costs Preview: In today's highly competitive world, business success depends on the ability to make well-informed, knowledgeable and strategic decisions. Entrepreneurs and business managers need reliable information to develop strategies to market new and existing products and services that will be valued by customers. Market research is essential to fully unde... (more) Published By: Marie-Claire Ross Submitted: 16 December,2001 |
| 884 | Trash The 2002 Marketing Plan - and just start over Preview: Nothing can approximate the loss and sense of grief that we feel for the victims of the World Trade Center and the Pentagon Tragedies. However, the economic aftermath is just beginning to take shape and it is ugly. Now, the most patriotic thing that we can do for our country and ourselves is to get back to business and try to stabilize this econom... (more) Published By: Carol Verret, Consulting and Training Submitted: 17 December,2001 |
| 885 | Optimizing Marketing Programs through Customer Feedback Preview: As Marketing professionals, we are all aware of the need to measure program results. We can measure website hits, bingo card responses, 800-number calls and increased product purchases. Unless we ask our customers, however, we will never know WHY particular programs are successful and others are not. When was the last time you asked 500 of your b... (more) Published By: Meg Walker Submitted: 17 December,2001 |
| 886 | A Marketing Formula That Works Preview: Marketing is all about helping people get what they want, and you use marketing vehicles -- ads, flyers, sales letters, telemarketing, face-to-face sales presentations, etc. -- to let your prospects and customers know that they can get what they want . . . from you. With that concept as a foundation, here is a simple formula to help you create po... (more) Published By: Joe Gracia Submitted: 17 December,2001 |
| 887 | "How to Market Your Free Articles with No Money" Preview: Feel free to use this article in your ezine and for posting at your website. Please include the resource box at the end of the article. Thankyou David McKenzie "How to Market Your Free Articles with No Money" by David McKenzie What? You mean I have written these great, informative, valuable articles and now I have to market them! Sure... (more) Published By: David McKenzie Submitted: 17 December,2001 |
| 888 | NEW TECHNOLOGY ELIMINATES COLD-CALLING STRESS AND ELIMINATES VOICE MAIL AS A SELLING OBSTACLE Preview: Salespeople hate to make cold calls and business owners hate to take them. Now there’s a way to eliminate stress on both ends of the line. Until now, voice mail had been a barrier between salespeople and customers. It can now be an advantage for both, thanks to a new sales approach called Direct Voice Mail Marketing. An electronic device attache... (more) Published By: Mason Duchatschek Submitted: 18 December,2001 |
| 889 | Industry Pro Interview: Insider Secrets To Building Your PR Campaign Preview: Todd Brabender of Spread The News Public Relations was kind enough to answer some burning questions most small business owners have about public relations, press releases and gaining media attention. As a nationally recognized TV producer/reporter, Todd knows first hand what it takes to get the media’s attention. He also knows what will turn them... (more) Published By: Karon Thackston Submitted: 18 December,2001 |
| 890 | Will You Remember 2001 Preview: Has this been a year you will remember? The last couple of weeks, I have asked this question of many. Every answer was yes. My next question was - Reasons? If you are one of the majority, the answer is September 11. I certainly see the reasoning behind that answer but personally, I choose to look at the year 2001 in a total different light. W... (more) Published By: Raymond Johnston Jr Submitted: 21 December,2001 |