| 731 | 6 Guaranteed Marketing Tips Preview: Here are 6 tips to improve your Web marketing efforts, based on my Guaranteed Marketing system of cost-effective, results-producing methods. 1) Why buy from you? Use a unique selling proposition (USP) Doing business without a USP is like doing business without pants -- you'll be just as successful. In his EXCELLENT book "The E-Myth Revisited," ... (more) Published By: Kevin Donlin Submitted: 03 December,2001 |
| 732 | Making a Great Impression Preview: Making a great first impression is undoubtedly a good thing. But did you know that it can take many impressions--seven is a favorite number--before our brains actually respond favorably to an attractive deal? This makes sense, given the need for human beings to feel comfortable and at ease with anything new, but it is often overlooked in marketing... (more) Published By: Josh Barinstein Submitted: 03 December,2001 |
| 733 | It's All in the State of Mind! Preview: Today I am going show you exactly why some your customers may not be buying from you, and what you can do to gain their business. What State are Your Customers in? Arizona? New York? Motivated? Drowning in Debt? Ready to Make a Change? Ready to Start Their Own Internet Business? If you don't know what state of mind your customers are in, you m... (more) Published By: Kris Stringham Submitted: 03 December,2001 |
| 734 | Increase Customer Return with Contests and Sweepstakes Preview: If customers are comparison shopping and your competitors' prices are about the same as yours, many customers will buy at the last place they visit. It is simply more convenient.However, if they registered for a contest at your site or store, they will return to see if they won. Sweepstakes can make your business the last stop, the place where com... (more) Published By: Kevin Nunley Submitted: 03 December,2001 |
| 735 | 10 Strategies For Multiplying Your Orders! Preview: 1. Multiply your marketing and advertising efforts on the Internet. You can accomplish this by starting an affiliate program or using viral marketing. 2. Increase your ratio of visitors that purchase your product(s). You could change your headline, offer a stronger guarantee, add testimonials, etc. 3. Find out who are your strongest leads for bu... (more) Published By: Larry Dotson Submitted: 03 December,2001 |
| 736 | Fumbling on the 'Business' Goal Line Preview: If you've ever watched your favorite football team in a Super Bowl game, you can readily relate to the maddening frustration of the below example with, hopefully, some exclusions contained herein...maybe... There your team is...4th quarter, 4th and goal. The opposing team is leading with a score of 21 to your team's 20. Instead of using a bit of ... (more) Published By: Kenny Love Submitted: 03 December,2001 |
| 737 | Dr. Nunley's Biz-Tips Preview: Most products and services are geared to a specific group of customers. Right now I could use a chain saw, but I doubt anyone else in my neighborhood is in the market for one. There are some products and services that are used by everyone. Today I got a note from a woman who sells books of coupons good for grocery discounts. Who is her audi... (more) Published By: Kevin Nunley Submitted: 03 December,2001 |
| 738 | ersonal Profile Of The Week: Yanik Silver Preview: Yanik Silver is a direct response marketer who specializes in creating powerful tools and resources for entrepreneurs to enhance their businesses and profits. He runs several successful web sites, including: www.instantsalesletters.com www.instantinternetprofits.com www.33daystoonlineprofits.com www.milliondollaremails.com www.autorespondermagic.... (more) Published By: Larry Dotson Submitted: 03 December,2001 |
| 739 | Build Your Brand Name Online Preview: Nothing helps you make sales like owning your own established brand name. Many times, when you ask someone why they bought from a particular company, their reply is, "I've heard of them." Work to make your name familiar to people in your industry. If you have a medium to large company, make your company name well known. If you are working solo, y... (more) Published By: Kevin Nunley Submitted: 03 December,2001 |
| 740 | Marketing Maxims for Today's Challenging Times Preview: These are turbulent times for all businesses - necessitating streamlined marketing processes that are finely honed to mesh with today's sputtering global economy. 1) Don't stop advertising because the economy is sluggish - increase it, as many of your competitors are foolishly slowing down and you can grab market share! Look at what Dell has ... (more) Published By: Lee Traupel Submitted: 04 December,2001 |
| 741 | The 10 Great Myths of Internet Marketing Preview: Greetings... For the purpose of illustration, let's use the superhighway analogy. Let's think of your business as a hotdog stand located on the superhighway along with millions of other shops, malls, cafes, stores, restaurants and, yes, hotdog stands. _____________ GREAT MYTH 1: Free Sells So your hotdog stand offers something for free... what?... (more) Published By: Linda Cox Submitted: 04 December,2001 |
| 742 | Made in … More Than a Manufacturing Statement Preview: Imagine that I told you of a product, but that it was one about which I knew nearly nothing: I didn't know what its price was, what any of its unique features were or even what type of product it was. But imagine I did know the product's country of origin. Let's, just for fun, say the product was from Switzerland. Now, what would your impression... (more) Published By: Martin Lindstrom Submitted: 04 December,2001 |
| 743 | Don't become .com Road Kill Preview: Remember those Super Bowl and World Cup commercials where you saw talking hand puppets, scantily dressed women, cowboys herding cats and crude lettering on cardboard? Can you actually name one .com company that paid for these millions of dollar/eurodollars for brand awareness ads? Doesn't this type of marketing remind you of a IPO.com frenz... (more) Published By: Lee Traupel Submitted: 04 December,2001 |
| 744 | Scientific Advertising (is) for Dummies Preview: Perhaps the most revered of all marketing books is "Scientific Advertising" by Claude C. Hopkins. And why not? It's been dampening enthusiasm, mauling budgets and scuttling good ideas for nearly a century. "Sacrilege!" I hear you cry. "'Scientific Advertising' is the bible of modern advertising! Claude C. Hopkins is the founding father of modern ... (more) Published By: Linda Cox Submitted: 04 December,2001 |
| 745 | Winning the Game: Your Strategic Marketing Plan Preview: If you want your small business to compete with the "big boys" you should have a "strategic marketing plan." A strategic marketing plan basically spells out how you will use your available resources to meet your company's stated goals and objectives. (You do have goals right? If not that's a topic for another article.) Here's what you need: 1) S... (more) Published By: Merle Submitted: 04 December,2001 |
| 746 | Top Sites are Still Missing the "Easiest" Market Preview: Have you ever hired someone for their services and wished you could meet with them face to face? You call them, and call them, but you end up playing phone-tag, and email-tag, and yes, even that old Fax-tag? You'd like to set up an appointment to cover some things about your new ideas, but they are located in some firm out in Houston, Texas wh... (more) Published By: Richard Bolduc Submitted: 04 December,2001 |
| 747 | Is Your Online Business Making Best Use of its Consumer Information? Preview: As of this writing, I've spent almost four years online, and in that time I've filled out hundreds of online forms at countless business and consumer websites. Maybe it was to register for access to the site, to make a purchase, or just to get some really cool "free stuff." Each time the online form asked for a lot of personal information, and on... (more) Published By: Lisa Schmeckpeper Submitted: 04 December,2001 |
| 748 | Success Requires the Use of Controlled Aggression Preview: Safety belt commercials in the United States declare, "You can learn a lot from a dummy!" Of course, in the commercials they are talking about the mannequins they use to simulate what happens to a person in a car wreck. Their point is that seat belts save lives and the "crash test dummies" prove it. On the Internet, a similar situation exist... (more) Published By: Max Shifrin Submitted: 04 December,2001 |
| 749 | Sex and the Gods of Internet Marketing Preview: Whenever I mention my occupation to a non-wired person, it seems to generate the same response: "Isn't there an awful lot of porn on the net?" The question floats toward me like a smoke ring and forms a halo around my face, framing me as a pornographer, nymphomaniac, and all-round corrupter of innocence. I expect that from my mother, but it's n... (more) Published By: Linda Cox Submitted: 04 December,2001 |
| 750 | Why Some People Will NEVER Succeed, No Matter How Hard They Try.... And How YOU Can Avoid The Same Mistakes! Preview: After being an online marketer for over four years, the truth FINALLY hit me. I'd absorbed so much hype, so many worthless marketing strategies and worst of all, I'd seen and heard WAY too many failures to count, that the powerful thought of realization conjured in my mind. I had what alcoholics would refer to as a "moment of clarity". And at the... (more) Published By: Lee Benson Submitted: 04 December,2001 |