| 51 | Niches - The Path to More Profits Preview: Hey, as business owners we CAN'T be all things for all customers. I mean it would be fantastic if we could, however, you just can't meet the needs and wants of everyone, you would run yourself ragged trying :o( BUT ... that doesn't mean you throw your hands up in dispair and give up ;o) Stick with me for a few minutes and we'll go over a few idea... (more) Published By: Denise Ryder, Marketing Coach Submitted: 21 June,2005 |
| 52 | Email Marketing Systems to Help Boost Exposure and Profits...System #4 - Building Your Own Opt-In Mailing List...An Easy Way Preview: I am sure by now you have heard it said or read it somewhere that the most valuable asset we have as eBusiness owner's is a LIST. I totally agree that a list is the most valuable asset we have. I also believe in the fact that having "targeted" lists provides with you a stronger email marketing foundation. What we are doing over the next 12 ... (more) Published By: Denise Ryder, Marketing Coach Submitted: 21 June,2005 |
| 53 | eMail Follow Up System in 3 Easy Steps! Preview: The most important asset a eBusiness owner has is... A LIST Actually the more lists you have the better off you are. BUT the key isn't just having several general lists, you want to have as many targeted lists as you can. What do I mean by that?? Well, ummm for all you health and nutritional product people out there your targeted lists could be... (more) Published By: Denise Ryder, Marketing Coach Submitted: 21 June,2005 |
| 54 | Making Your Site Sticky...Building Income Through Content Preview: Have you ever visited a web site or dealt with a person and all you see is a "hard sell" or a "pitch" being thrown as you? There is nothing to sink your teeth into. Nothing to help you make a good buying decision...there's no CONTENT. How does it make you feel? Turned off, maybe a little used because you know all that site wants or the sales... (more) Published By: Denise Ryder Submitted: 21 June,2005 |
| 55 | An eCourse? Why Would I Want One?? Preview: It should be no surprise that eCourses are an effective marketing tool for you. Just follow the lead of some of the top marketers online today and you will see more and more of them are developing their own eCourses. Why...? eCourses create fantastic results: 1. They are an effective way to bring in more subscribers to your newsletters. 2... (more) Published By: Denise Ryder Submitted: 21 June,2005 |
| 56 | Email Marketing Systems to Help Boost Exposure and Profits...System #7 - The Silent Partners Preview: The whole point of these eMail Systems is to set things up in such a way that they pretty much run themselves. This is a HUGE advantage because it will free you up to work on other things within your eBusiness AND it has your eMail Marketing churning away, all at the same time! Now, I ask you...how cool is that?? There are two little tactics that... (more) Published By: Denise Ryder, Marketing Coach Submitted: 21 June,2005 |
| 57 | Where Did YOUR Last 5 Customers Come From? Preview: A while ago in a seminar I was giving on marketing tactics, I had all the attendees write down where their clients came from. It was quite an eye- opener for many of them, because in some cases they had no idea. Hmmm, what does that tell you?? In a few cases, people realized that their clients came to them as a result of a referral and in man... (more) Published By: Denise Ryder Submitted: 21 June,2005 |
| 58 | Combine Email Marketing with Your Affiliate Preview: Affiliate Programs are huge today and rightly so. They provide people with the opportunity to make a residual income with very little cash output, and of course everything is already done for you. All you have to do is promote. Now, this article isn't focusing on Affiliate Marketing, but it does suggest a few effective ways for maximizing YOU... (more) Published By: Denise Ryder Submitted: 21 June,2005 |
| 59 | Affiliate Programs and How To Build An eBusiness Preview: Two weeks ago, Mariangie Gonzalez sent in a question "How do you market your Network Marketing business so yours it's perceived as different from the rest of the reps out there?" In answer to her question the way to be perceived as different was to set up an incentive package that was related to the general theme of your affiliate or mlm prog... (more) Published By: Denise Ryder Submitted: 21 June,2005 |
| 60 | Email Marketing Systems to Help Boost Exposure and Profits...System #6 - A 3-Step Process To Turn a One Time Follow Up Into a Responsive Sub-List. Preview: It is impossible to see any sort of success online without some form of email marketing. It's one thing to have a sizable list, but you also need to understand how to use it effectively. Actually the more lists you have the better off you are. BUT the key isn't just having several general lists, you want to have as many targeted lists as you can... (more) Published By: Denise Ryder, Marketing Coach Submitted: 21 June,2005 |
| 61 | Simple Way To Become An Information Entrepreneur Preview: Do you think there is a difference between someone who writes a fiction manuscript and someone else who authors their own instruction, self-help or "how to" book? This is an interesting question I've asked to many of my book coaching clients, subscribers and customers for our "Ultimate Information Entrepreneur's Success Package" (http://www.in... (more) Published By: Jeff Smith Submitted: 22 June,2005 |
| 62 | Publicity: Marketing-Minded Financial Planners, Never Say These Words to a Reporter Preview: They deal with jargon-filled press releases, poorly-written news advisories, and gimmicky items like pens and mousepads, but reporters consistently and overwhelmingly name one habit of publicity-seekers as their number one peeve. What is it? It's when someone calls after a press release has been sent and asks "Did you get my press release?" Thi... (more) Published By: Ned Steele Submitted: 22 June,2005 |
| 63 | Online Ticket Sales Ideally Suited to Web Preview: from Review-of-the-week.com Selling event tickets online is the kind of service the web is ideally suited to provide. With the development of services like Ticket Sales from Golden Box Seats one website becomes a source for event tickets of all kinds. This kind of website demonstrates the ability of the web to bring together large amounts of data... (more) Published By: Rick Hendershot Submitted: 22 June,2005 |
| 64 | Publicity: When Calling a Reporter, Keep it Short Preview: When you are planning to call a reporter for the first time, it can help to imagine that you are a phone solicitor (albeit one with terrific, useful ideas). When phone solicitors call you, you don't want to hear a long explanation of their product. You just want to know the basics so you can make a quick decision and get back to work. That's wh... (more) Published By: Ned Steele Submitted: 22 June,2005 |
| 65 | Publicity: Marketing-Minded Financial Planners, Take a Reporter to Lunch Preview: Sometimes a phone call isn't intimate or long enough to convey all the information you have for a reporter. Two examples would be: if you have a dozen or so story ideas, or if you'd like to explain an extremely complex financial concept or strategy to a reporter. If this is the case, you should consider offering to meet the reporter over coffee... (more) Published By: Ned Steele Submitted: 22 June,2005 |
| 66 | Marketing-Minded Financial Planners, Use This System to Track Publicity Progress Preview: Tracking your correspondence with reporters, via phone or email, is important for two reasons. First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity. Second, you don't ever want to contact a reporter twice about the same story. You will immediately destroy your credibility. In my... (more) Published By: Ned Steele Submitted: 22 June,2005 |
| 67 | For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact Preview: Just because a publication is small doesn't mean that getting your name in it won't have great impact. Trade on the reputation of the trades Some of the trade publications have very loyal audiences who are much more likely to trust someone they see there than someone on the local news or in The Wall Street Journal. Now I'm not talking about the... (more) Published By: Ned Steele Submitted: 22 June,2005 |
| 68 | Free Radio Publicity for Marketing-Minded Financial Planners Preview: Radio is a powerful publicity tool. Most stations offer news and talk programming. Those shows are put together not necessarily by the voice you hear on air, but by people called producers. Getting to know producers, and giving them reasons to showcase you on air, is a very doable for most people in most towns. How? The same way you'd contact a ... (more) Published By: Ned Steele Submitted: 22 June,2005 |
| 69 | The Right Media Person to Call for Free Publicity Preview: You won't accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person. Don’t call a business reporter who covers the pharmaceutical industry with ten tips on getting kids to take their medicine. Find the writer who handles parentin... (more) Published By: Ned Steele Submitted: 22 June,2005 |
| 70 | What Marketing-Minded Financial Planners Say to Get Free Publicity Preview: You can have dozens of marvelous ideas to get free publicity, but nothing will happen unless you pick up the phone and call a reporter. Here's where the publicity game gets interesting for marketing-minded financial planners. You’ve been tracking reporters – you know who covers your topics. You’ve been tracking Topic A’s and trends affecting your... (more) Published By: Ned Steele Submitted: 22 June,2005 |