| 31 | How To Start A Mail Order Business Preview: The Mail Order business is not a business of itself, but is another way of doing business. Mail Order is nothing more nor less than selling a product or service via advertising and the offers you send out by mail. Therefore, to start and succeed in a mail order business of your own, you need just as much, and in some cases, more business acumen t... (more) Published By: Richard Glanville Submitted: 13 December,2003 |
| 32 | How to write direct mail that really, really works Preview: How to write direct mail that really, really works So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimer’s association is worth giving money to. It could be computer equip... (more) Published By: Julia Hyde Submitted: 12 April,2004 |
| 33 | Direct Mail Preview: Direct Mail The web is a most versatile and often misused medium for direct marketing. In this email, I will share tips and techniques to make the web a major advertising tool for your sales and marketing efforts. Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can... (more) Published By: Christopher Submitted: 18 August,2004 |
| 34 | How to benefit by carrying out a responsible email marketing campaign Preview: Spam seems to be increasing by the minute and this has become a major subject of concern for email marketers. Responsible email marketing is the only way by which organizations can make sure they are safe. This is the reason why responsible email marketing is considered the future of email marketing. Discussed in this article are the different wa... (more) Published By: Thomas wall Submitted: 23 September,2004 |
| 35 | You’ve Got Mail Preview: Is E-Mail marketing worth it? EMAIL MARKETING IS THE MOST CONTROVERSIAL subject in the Internet world now and is linked with a more controversial subject of Internet security and Privacy rights. This article is not about trying to show the advantages of email marketing or email based CRM solutions, but to render a situation which will make you ... (more) Published By: yatin patel Submitted: 24 September,2004 |
| 36 | How I Increased My Ezine Readership Overnight! Preview: How I Increased My Ezine Readership Overnight! by Marc Howlett Note: You are welcome to republish this article as long as the resource box is included at the end. We all know how important our opt-in list are but what we really need is members that read our emails. How do we get them to open our mail and actually look forward to receiving it. H... (more) Published By: Marc Howlett Submitted: 03 October,2004 |
| 37 | Make your 2005 Email Marketing Plan Successful – Six useful tips. Preview: Make your 2005 Email Marketing Plan Successful – Six useful tips. by Mike Savaliya, MailMailer Email Marketing is growing more and more every year. Many small E-business owners have already made marketing plans for 2005. Email marketing is a very popular tool these days but often not utilized correctly to reach out to prospective customers. E-... (more) Published By: Mike Savaliya Submitted: 29 December,2004 |
| 38 | Why Should You Compare Your Email Campaigns? Preview: Making sure that your email newsletter subscribers are receiving the best of your information is very important. If you are using an optin list from a while then you should know: What grabs most of your subscriber's attention? How frequently do they want to read your newsletter? Are the really interested in the information you provide? Do t... (more) Published By: Mike Savaliya Submitted: 01 January,2005 |
| 39 | Selling to Hi-tech Prospects with Direct Mail. Preview: High technology prospects are different. They don't respond like consumers and they don't respond like other businesses. What works with them is often the opposite of what works with consumers. Here's a primer on how to sell high-tech products to businesses using direct mail. Mail to people who won't buy High-tech buying decisions are often made... (more) Published By: Alan Sharpe Submitted: 12 January,2005 |
| 40 | Which of the four B2B offers is right for you? Preview: In business-to-business direct mail, you are unlikely to reach prospects at the very moment they are ready to buy. And even if you do, you are not likely to close the sale with just a sales letter. That’s because business buying decisions rarely involve just one step (such as dropping a cheque in the mail or placing an order by phone). Instead, t... (more) Published By: Alan Sharpe Submitted: 12 January,2005 |
| 41 | Seven reasons to use direct mail for sales lead generation. Preview: 1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect’s place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith) and customized to each reader (“As an IT manager, you kno... (more) Published By: Alan Sharpe Submitted: 12 January,2005 |
| 42 | In B2B direct mail, don’t ask for the order. Preview: Business-to-business direct mail is different from business-to-consumer direct mail in one vital way: sales cycles are longer. A senior vice-president of information technology doesn't buy a $1.5-million network upgrade by dropping a business reply coupon and cheque in the mail. In B2B selling, the first step in the sales cycle is usually a reque... (more) Published By: Alan Sharpe Submitted: 12 January,2005 |
| 43 | Eight Common Direct Mail Mistakes. Preview: Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same mistakes, and enjoy the same poor results. Here are their eight most common misdemeanors, and a cure for each. Wrong list The most important part of any direct mail campa... (more) Published By: Alan Sharpe Submitted: 12 January,2005 |
| 44 | How to get prospects to open your direct mail envelopes. Preview: In direct mail, you have a formidable enemy—the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it into the trash can (or recycling box). One way to persuade them to open your envelope is to make your envelope irresistible. Here are a few ideas. 1. Unusual colours Keep your mailing... (more) Published By: Alan Sharpe Submitted: 12 January,2005 |
| 45 | Increase your direct mail response rates with freebies. Preview: Although it may seem counterintuitive, giving something away at no charge can lower your cost per lead. That’s because offering a freebie usually increases your response rate. Here’s an example of what I mean. Your cost per lead is the money you must spend to acquire one lead. When you mail 10,000 strangers at a cost of $0.50 each ($5,000), and ... (more) Published By: Alan Sharpe Submitted: 12 January,2005 |
| 46 | How To Obtain A Merchant's Credit Card Account Preview: It's a proven fact that mail order marketers can increase sales substantially by offering their customers a credit card option. Some marketers enjoy increases of 10% to 30% in sales when they get up with a Visa/Mastercard merchants account. Others have reported increases up to a whopping 100%, or even more! If all of your sales are made by mail... (more) Published By: Dominic Ferrara Submitted: 05 February,2005 |
| 47 | Direct Mail Marketing Now As Easy As Email Preview: Is the United States Postal Service (USPS) a marketing innovator? As it turns out, the kind folks in the blue shorts are in fact making it easy for even the smallest business to duke it out with their biggest competitors by using the USPS “mailing online (MOL)” direct mail service - check it out at http://www.usps.com/mailingonline With MOL, yo... (more) Published By: By Michael Lemm FreedomFire Communications Submitted: 11 March,2005 |