| 1 | Advertise For Less: Insert Media Preview: bet you've been looking for such an opportunity, but you never thought about it. Here it is, you can finally advertise for LESS." Why Should You Consider Shared Direct Mail? Shared Direct Mail Advertising provides the same benefits of solo direct mail advertising for a fraction of the cost. Shared Direct mail advertising is a proven and cost e... (more) Published By: Andre Plessis Submitted: 15 June,2005 |
| 2 | How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing Preview: There should only be one, over-riding reason why you're doing anything in your marketing. Know what that reason is? Of course! To increase the response rates of your sales promotions! Because that leads to... Making Yourself A Nice Little Boat-Load Of Cash! Today I'm going to let you in on a little-known secret about how to use "pictu... (more) Published By: Craig Garber Submitted: 21 June,2005 |
| 3 | Wondering “Where’s My Mail?” You’re Not Alone Preview: When it comes to measuring the success and failure of traditional direct mail, nothing excites marketers more than tangible data revealing the reality of what occurred or did not. An example of this is mail tracking — hardly a new concept, but one that is gaining popularity among mailers who can accurately predict in-home arrival by aggregating de... (more) Published By: Ted D. Seward Submitted: 27 June,2005 |
| 4 | Getting into Mailing: What Printers Need to Know Preview: Many printers, frustrated with minimal revenue gains, look to mailing services to drive incremental profits. Adding mailing services can offer synergy with existing printing services, with minimal investment and a fast learning curve. Are You Ready? Recent surveys indicate 65 percent of everything printed is eventually mailed. If your printing j... (more) Published By: Ted D. Seward Submitted: 27 June,2005 |
| 5 | New customers and where to find them. Preview: My business needs a steady supply of new customers. Yours does too, probably. Customers leave and go with competitors. Customers go out of business. Customers fall away without a word of explanation. So I need—you need—a regular supply of new customers to replace the ones that disappear each year. The challenge in business-to-business direct mail... (more) Published By: Alan Sharpe Submitted: 04 July,2005 |
| 6 | Direct Mail Formats: How to Choose the Right One Preview: Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you’ll be irritated to know, is clear. It depends. The success of your mailing depends on who you mail to (your list), what you promise (your offer), when you mail (your timing), and what you mail (your format and creative). Here are a few questions to ask yourself ... (more) Published By: Alan Sharpe Submitted: 05 July,2005 |
| 7 | Improve Email Deliverability: 15 Tips for Successful Email Marketing Preview: Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating—and more expensive—by the day. Delivery rates for email have gone through the virtual floor. According to MarketingSherpa, one out of every six people who asked to be on your mailing list won't receive your email newsletter or market... (more) Published By: Alan Sharpe Submitted: 06 July,2005 |
| 8 | Postcard direct mail marketing tips and ideas Preview: Postcards are perhaps the least expensive way of reaching a large number of people with your sales message. Although they have their drawbacks, they are cost-effective at attracting new customers. But only if you follow some simple rules that professional direct mail copywriters follow. Grab their attention on Side A Side A is the side with the ... (more) Published By: Alan Sharpe Submitted: 08 July,2005 |
| 9 | The Seven Vital Steps You Must Know To Ensure Direct Mail Success Preview: 1. Your Most Valuable Asset A mailing list of valued customers is the single most important asset you have. Loyal customers will spend an average of five times more in your business than new customers. Plus it costs ten times more to acquire a new customer. When choosing a mailing list, first identify your best customer. What is their age, inco... (more) Published By: Allan J. Katz Submitted: 11 July,2005 |
| 10 | Postcard Direct Mail Marketing: 15 Ways To Grab Attention Preview: If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some creative ways to get the attention of your potential buyers, some of which have worked extremely for... (more) Published By: Alan Sharpe Submitted: 11 July,2005 |
| 11 | Direct Marketing: Overlooked, Underappreciated and Unstoppable Preview: As business leaders and professionals, we all know by now that the success of an organization is driven by one thing: whether or not people choose to buy what you've got to sell. According to a recent survey involving U.S. senior executives, marketing will be the most important area of expertise for the next-generation of leaders. Every busines... (more) Published By: Brian Rice Submitted: 27 April,2005 |
| 12 | Direct Marketing Puts Information In The Buyer’s Hands Preview: Direct marketing is advertising from a manufacturer or front-end supplier directed to the ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail package. It means that salespeople are not physicall... (more) Published By: Daegan Smith Submitted: 07 May,2005 |
| 13 | How To Write Sales Letters That Deliver Preview: Tired of sending out sales letters that generate anemic response? You could blame your list, or decide you just didn’t send out a high enough volume to get the replies you were looking for. Or, you could face the truth: Your sales letter just didn’t have what it takes. Here’s how to make the next one better: 1.Ditch the “professional” tone. Too ... (more) Published By: Lisa Packer Submitted: 09 May,2005 |
| 14 | The Joy of The Perfect Home Business Mail-Order Preview: Much has been written about working from your own home. Many people seem suspicious when they think about ideas that they can "work" whilst at home -- I'm not sure why; housewives and househusbands have been doing it for years! For some people, there seems to be some sort of strange separation of the workplace and the homestead. By tearing down ... (more) Published By: Barry Lycka Submitted: 27 November,2001 |
| 15 | The 4-Step Formula for Writing Sales Letters That Get Results Preview: The 4-Step Formula for Writing Sales Letters That Get Results There is a simple 4-step formula that will help you create clear, more powerful sales letters that get results. Most sales letters forget to involve the reader and drone on and on about how great the company is, forgetting to talk about the benefits to the reader. ATTENTION: To motiv... (more) Published By: Allan Katz Submitted: 20 December,2001 |
| 16 | 12 Places to Buy a Mailing List Preview: 12 Places to Buy a Mailing List ©2001 Jeffrey Dobkin There are two types of lists, determined by their origin: compiled lists and response lists. Compiled lists are a common source of names and records that have been gathered, collected, and entered into a database. The names may have been acquired through public records such as vehicle owner r... (more) Published By: Jeffrey Dobkin Submitted: 22 January,2002 |
| 17 | How-To 'Bond Like Super-Glue' With Your Subscribers! Preview: Article Size: 686 words (body). Pre-formatted to 60 character width. ============================================================ How-To 'Bond Like Super-Glue' With Your Subscribers! By Michael Green ============================================================ Every successful Ezine editor knows one thing that all failing editors have yet... (more) Published By: Michael Green Submitted: 25 May,2002 |
| 18 | Classifying Customers and Identify Profit Centers for your Business Preview: By grouping and mapping out the relationships you have with your customers, you can do more to finding profit centers in your business than anything else. This exercise will go a long way to demonstrate to you that not all customers are created equally; in fact, some are much more profitable than others are. We will touch on reasons why you should... (more) Published By: Justin Hitt, Strategic Relations Consultant, http://www.justinhitt.com/ Submitted: 10 January,2003 |
| 19 | The Chaos Theory for the Webmaster and Internet Marketer Preview: *This is an independent examination of the idiotic promotion practices of some marketers. Pepsi and Coke are not sponsors or co-sponsors of this examination. Pepsi is a registered trademark of Pepsi Corporation. Coke is a registered trademark of Coca Cola Corporation. IDIOTIC PROMOTIONAL CAMPAIGNS I received the following email from a direct em... (more) Published By: Copyright © 2003, John Calder Submitted: 13 July,2003 |
| 20 | Blasting 4 Ca$H Preview: Get your money rolling in with this Blasting Software right from your browser. It will pay you over and over and give you all the top-notch marketing resources available to join to quadruple your income streams... Click or paste: http://E3machine.opportunity.com About the Author Affiliate Marketing Webmaster amerieric@comcast.net (206)679-0648... (more) Published By: Eric D. McClenon Submitted: 14 November,2003 |