| 171 | "The Information Publisher's Secret Resource Guide To Blow Customers Away!" Preview: "The Information Publisher's Secret Resource Guide To Blow Customers Away!" By Hans Klein Have you ever heard the saying, "Give and you shall receive"? Well, with information publishing, this saying is one of the most important you will ever hear. Let me explain: Whether you are providing your information product in a book, an e-book, a man... (more) Published By: Hans Klein Submitted: 18 November,2003 |
| 172 | Rules, Regs, and Recommendations for Search Engine Copywriting Preview: by Karon Thackston © 2003 http://www.copywritingcourse.com Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complic... (more) Published By: Karon Thackston Submitted: 22 November,2003 |
| 173 | Revealed: The $12,500 Copywriting Formula Preview: Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies? Well then, today's your lucky day, isn't it? If you follow this formula w... (more) Published By: Sopan Greene, M.A., www.NetMarketingMastery.com Submitted: 09 December,2003 |
| 174 | Copywriting Tips for Sales-generating Brochures Preview: Copywriting Tips for Sales-generating Brochures by Karon Thackston © 2003 http://www.copywritingcourse.com Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have the ability to generate sales and increase revenues. Why then do so many of them fail? There are several asp... (more) Published By: Karon Thackston Submitted: 15 December,2003 |
| 175 | How To Test The Body Of Your Sales Copy For Weaknesses Preview: How To Test The Body Of Your Sales Copy For Weaknesses by Rich Hamilton, Jr http://www.ElitesMarketing.com Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering. In this article, we are going to go over an effective way to test the body of your sales... (more) Published By: Rich Hamilton, Jr Submitted: 17 December,2003 |
| 176 | 5 Insider Secrets to Million Dollar Sales Letters Preview: One of the most important skills you could ever learn is how to write million dollar sales letters. The difference between a killer sales letter and a mediocre one is often the difference between a successful site that earns thousands of dollars weekly and one that can't break even. It doesn't matter if you drive tens of thousands of people to yo... (more) Published By: Terry Dean and Michael Bosse Submitted: 22 December,2003 |
| 177 | WRITING POWERFUL EFFECTIVE SOLO ADS Preview: Everybody wants to make more money... In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is writing effective solo ads and using them correctly The only thing is, hardly anyone gives much real thought to the basic ingredient... (more) Published By: Steven Boaze Submitted: 26 December,2003 |
| 178 | SEO Copywriting - In the Wake of the “Florida” Update Preview: by Karon Thackston © 2004 http://www.copywritingcourse.com/keyword After Google’s most recent update, those in the search engine optimization (SEO) field seem to be standing at attention. As sites that have held long-standing positions in the top 10 flounder and bob around in the search results like a fishing cork in a pond, many are scrambling ... (more) Published By: Karon Thackston Submitted: 13 January,2004 |
| 179 | How to make your web copy better. Preview: One of the biggest mistakes you can make when creating a web site is to take large chunks of copy from your existing marketing materials (ads, brochures, sales letters etc.) and cut and paste them onto your web pages. What you have to understand is that the internet is different from the world of print and it’s a medium that web visitors are stil... (more) Published By: David Miranda Submitted: 26 January,2004 |
| 180 | "How To Write A Riveting Sales Letter That Closes Sales" Preview: "How To Write A Riveting Sales Letter That Closes Sales" By Mike Jezek, the Sales Letter Psychologist™ How do you get people's attention and build their interest to take the time to read your sales letter? Let's face it. If you can't get the attention of prospects and keep their interest your sales letter will just fall flat on it's face and thu... (more) Published By: Mike Jezek Submitted: 27 January,2004 |
| 181 | The Headline Is Your Lifeline Preview: Reel them in! Think for a moment about newspapers. Have you ever heard the phrase, "the headline screamed…?" This will probably give you an image of a headline that says, "Town demolished by flood", or, "Strange virus discovered in water supply". Doesn't it make you want to read on, to find out the details of the story? For the purpose of your ... (more) Published By: David Geer Submitted: 28 January,2004 |
| 182 | Press Releases Can Increase Search Engine Positioning Preview: by Karon Thackston © 2004 http://www.copywritingcourse.com When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward… taking the press release to as many *other* sources as possible. We buy lists of journalists, pay p... (more) Published By: Karon Thackston Submitted: 09 February,2004 |
| 183 | How Freelancers Can Expand Their Business Using Personal Coaching Preview: Back in 1985 when I first started copywriting, the only help I could find on the subject were books by Herschell Gordon Lewis, Bob Stone, David Ogilvy, and a few others. I didn’t even look for books on how to build a copywriting business because it never crossed my mind that one would exist. Since that time copywriters have access to some very fi... (more) Published By: Chris Marlow Submitted: 07 March,2004 |
| 184 | Missing Any Markets Lately? (Or How to Quickly and Easily Increase the Size of Your Market.) Preview: Missing any markets lately? That’s a good question to ask yourself if you’ve never given much thought to the disabled. I’m sorry to admit that I really hadn’t, until a client gave me directions to include a TTY telephone number (for the hearing disabled) in a B2B print ad. It’s worth considering that the Internet is a liberating tool for many d... (more) Published By: Chris Marlow Submitted: 08 March,2004 |
| 185 | Are You Asking the Right Questions in Your Copy? Preview: Are You Asking the Right Questions in Your Copy? by Karon Thackston © 2004 http://www.copywritingcourse.com It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to think. But have you ever thought about how ... (more) Published By: Karon Thackston Submitted: 09 March,2004 |
| 186 | 3 Tips For Writing Content That Will Make You Sales Preview: Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service. Content is the most important ingredient in the recipe for your website... (more) Published By: Michael Cheney, magnet4web.com (c) Submitted: 10 March,2004 |
| 187 | Using Emotion for Persuasion Preview: Using Emotion for Persuasion By: Robert F. Abbott The other day, I received the last issue of a business magazine before my subscription runs out. Now, I like this magazine, but I'm swamped with reading matter so I won't renew. Of course, I've received many reminders and offers about renewing; magazines try very hard to keep the subscribers the... (more) Published By: Robert F. Abbott Submitted: 17 March,2004 |
| 188 | The Write Formula Preview: What's the difference between effective sales copy and copy that will fall flat on its face? There are a lot of ingredients that go into good sales copy. Here are just a few of them: Put Yourself into It! You should know who your ideal customer is - write to that person. Write your copy as though you're speaking to a friend. Write in a con... (more) Published By: Linda Offenheiser Submitted: 22 March,2004 |
| 189 | Get 'em Clicking with Good Ad Copy! Preview: Never mind if you haven’t had good response from your ads in the past. That doesn’t matter. You can learn how to write an ad that will have people clicking their little fingers off! I’m going to teach you how to do that right now. We all know how important the headline is. We also know it’s the hardest part of the ad to write. So we’re going... (more) Published By: Linda Offenheiser Submitted: 22 March,2004 |
| 190 | Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 1 of 2 Preview: by Karon Thackston © 2004 http://www.copywritingcourse.com When you begin to write copy for any product or service, there are a few things you have to take into consideration. The first is always your target audience: who you’ll be writing to. Finding out about the needs and wants of the audience members, their communication styles, their lifest... (more) Published By: Karon Thackston Submitted: 23 March,2004 |