| 151 | Transform your Home Page to Pull Sales with Passion Copywriting Preview: Transform your Home Page to Pull Sales with Passion Copywriting Judy Cullins c 2003 All Rights Reserved. If you are like many professionals, you know your subject, you are an expert in your field. You are even passionate about it! What you may not know is how to tell people about your services and products to get them to buy. Your home page need... (more) Published By: Judy Cullins Submitted: 23 August,2003 |
| 152 | Short Copy: Understanding Its Purpose Can Increase Sales Preview: Short Copy: Understanding Its Purpose Can Increase Sales by Karon Thackston © 2003 http://www.copywritingcourse.com I believe it was Mark Twain that once said, "If I would have had time, I would have written a shorter letter." His point being... it takes much more thought and time to write a short, concise piece than a long one. It's true, too! ... (more) Published By: Karon Thackston Submitted: 26 August,2003 |
| 153 | How to write for the web Preview: The content on your website needs to be even more carefully thought out than the content on your brochures. This article offers some useful advice on where to start when writing for the web. Get Read To start with, web users don't read pages. They scan them, looking for interesting information. They always want to move on and don't always belie... (more) Published By: Polly Nelson Submitted: 04 September,2003 |
| 154 | A LESSON IN ADVERTISING FROM THE EIGHTEENTH CENTURY Preview: Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today. But it seems to me that modern advertisers are tying themselves into unnecessary knots in an attempt to reach aud... (more) Published By: Patrick Quinn Submitted: 05 September,2003 |
| 155 | COMMERCIALS THAT CONFUSE, CONFOUND AND SELL NOBODY ANYTHING Preview: I may be missing something, here, but it seems to me that, in advertising terms, the loonies have taken over the asylum. What is getting me all lathered up is the preponderance of TV commercials that go out of their way, not only to confuse their target audience, but also to project an alarming image of their product. I'll elaborate. The first e... (more) Published By: Patrick Quinn Submitted: 07 September,2003 |
| 156 | How To Use Testimonials To Increase Your Sales Preview: Testimonials are quotations from satisfied customers and clients. They are one of the simplest and most effective ways of adding punch and power to web site sales letter. How do you get and use testimonials? Here are some tips for using testimonials: 1. Always use real testimonials instead of made-up ones. Even the most skilled copywriter can ra... (more) Published By: Albin Dittli Submitted: 12 September,2003 |
| 157 | They’’re Searching So Why Aren’’t They Buying? Preview: by Karon Thackston ©© 2003 http://www.marketingwords.com There seems to be a common myth regarding site visitors and the buying process these days. I’’ve heard this statement more than a few times over the last several months: ““My visitors find me when they use search engines. They type in the exact keyphrases I’’m listed under. So when they get... (more) Published By: Karon Thackston Submitted: 25 September,2003 |
| 158 | Public Domain Copyrights Rule#1 Rule#2 Preview: By following the simple Rule#1 And Rule#2. You will be well on your way in make History today! Follow Rule One Ane Two Rule #1:What are public domains? Public domains are expired copyrights from 1923 to 1963. 85% of everything right now falls into public domains. Due to the 28 year renewal. To research copyrights go to loc.gov/copyright.com. On ... (more) Published By: Hannah Pendergraph Of Edwards Marketing Submitted: 26 September,2003 |
| 159 | How to Harness the Real Power of the P.S. Preview: Should your sales letter contain a P.S.? If you aren’t using one, you’re probably leaving money on the table. So the short answer is “yes.” A well written P.S. (for “post script,” literally meaning “after writing”) following your signature is your last chance to influence your prospect favorably and close the sale. If it isn’t as strong as possi... (more) Published By: Vincent Czaplyski Submitted: 29 September,2003 |
| 160 | Five Secrets of Writing Great Sales Copy Preview: Why are you reading this sentence? I’ll bet you a steak at Ruth Chris it’s because of the implied promise of the title. That promise – that you’ll soon be privy to five well guarded secrets of writing great sales copy – just grabbed the skeptic in you by the scruff of the neck. It stood her on her heels and made her think, if only for a split se... (more) Published By: Vincent Czaplyski Submitted: 29 September,2003 |
| 161 | Give Me $1 And I'll Have A Powerful Marketing Weapon Preview: One of my most powerful marketing weapons actually costs me less than $1. I buy it once and it lasts me a lifetime. I use it over and over again and it never leaves my side. What on earth could it be? Well, it's my trusty notebook! It is where I store all of my ideas. Let me give you some examples. If I come across an email, even if it's sp*am... (more) Published By: Al Martinovic Submitted: 02 October,2003 |
| 162 | Manipulate Your Visitors With Reverse Psychology Preview: Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they are wrong! For many, writing your sales copy is difficult. Having the ability to write sales copy is an attribute that not many people have. When writing a sales copy you need to realize that there are a lot of psychological pr... (more) Published By: Rich Hamilton, Jr Submitted: 06 October,2003 |
| 163 | A Copywriter Never Mumbles – and Other Principles of Effective Ad Copy Preview: H.L. Mencken, the author, jounalist and social critic observed that most people "write badly because they cannot think clearly." And the reason they cannot think clearly, he went on, is that "they lack the brains." Putting aside H.L.'s cricisim for the moment, let's assume that all copywriters have the "brains" and, more often than not, we are c... (more) Published By: Walter Burek Submitted: 13 October,2003 |
| 164 | Three Big Ol' Tips for Better Sales Letters Preview: Growing up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Big ol' house. Big ol' party. The phrase was one we used when the word "big" just wasn't descriptive enough. I think the following suggestions qualify as Big Ol' Tips. Look around the Web and you'll find plenty of good sales letter writing tips. But "big" just doesn't... (more) Published By: Matthew Cobb, copywriter Submitted: 16 October,2003 |
| 165 | "How To Emotionally-Charge Your Sales Letters To Boost Sales" Preview: "How To Emotionally-Charge Your Sales Letters To Boost Sales" by Mike Jezek, The Sales Letter Psychologist™ Are you frustrated that your sales letter isn't getting results? Do you wonder how you could make a satisfactory sales letter even better? If you said, "yes" to either of these questions then I invite you to read on as you will be richly r... (more) Published By: Mike Jezek, The Sales Letter Psychologist (TM) Submitted: 22 October,2003 |
| 166 | Copywriting Makeover: It’s Not About YOU, It’s About THEM Preview: by Karon Thackston © 2003 http://www.copywritingcourse.com I’ve always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most importantly - they make your home smell wonderful! So, naturally, I was excited when I was approached to rewrite the index (front) page for an online retailer who made specia... (more) Published By: Karon Thackston Submitted: 27 October,2003 |
| 167 | "3 Quick Tips To Becoming An Instant Copywriting Genius" Preview: Copywriting is the ONE skill that will turn words into cash, and it's really the one thing you must learn if you're thinking of selling anything at all. From traditional direct mail and now to the internet, the power of words has already made millionaires out of ordinary folks like you and me! Successful copywriters know this. That's why ... (more) Published By: Ewen Chia Submitted: 29 October,2003 |
| 168 | Choosing Keywords That Bring the Best Results Preview: by Karon Thackston © 2003 http://www.copywritingcourse.com As a search engine optimization copywriter, I’ve seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me the list to include in their copy. I must admit, sometimes I’m just amazed at the selections I receive. ... (more) Published By: Karon Thackston Submitted: 05 November,2003 |
| 169 | 10 Tips on How to write a sales letter. Preview: 10 Tips on How to write a sales letter. The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them. People love to read good stories, tell them stories that illustrate a point you are trying to make. 1.Heading. Write a... (more) Published By: Julie Kerr Submitted: 05 November,2003 |
| 170 | How To Emotionally-Charge Your Sales Letters To Boost Sales Preview: Are you frustrated that your sales letter isn't getting results? Do you wonder how you could make a satisfactory sales letter even better? If you said, "yes" to either of these questions then I invite you to read on as you will be richly rewarded. In the next few moments you are going to discover how to instantly amplify the selling power of your ... (more) Published By: Mike Jezek Submitted: 10 November,2003 |