| 131 | Long Sales Letters vs. Short Sales Letters Preview: Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue. I doubt that the question will be answered definitively, but after hearing from other Internet copywriters and after ... (more) Published By: Matthew Cobb Submitted: 19 March,2003 |
| 132 | Understanding the Buying Process Can Increase Your Sales Preview: by Karon Thackston © 2003 http://www.copywritingcourse.com Most marketers don’t give a lot of thought to the buying processes of their customers. That’s a shame. Lending due attention to the buying process can have a dramatic effect on your sales. What is the buying process? Where does your customer fall within it? How can you use it to help br... (more) Published By: Karon Thackston Submitted: 26 March,2003 |
| 133 | The Writing is in the Rewriting. Seven Steps to Getting it Right Preview: Writers who are so fluent, facile and sure-footed that they can write their stuff down and that's the way it runs are rare. Ernest Hemingway rewrote the last paragraph of THE SUN ALSO RISES 28 times before he got it right. David Ogilvy confessed that he'd done as many as 19 drafts on a single piece of copy before presenting it to anyone. What w... (more) Published By: Walter Burek Submitted: 01 April,2003 |
| 134 | Is Your Copy Upside Down? Preview: by Karon Thackston © 2003 http://www.copywritingcourse.com As a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.” When you do this – when you don’t relay your message in the correct order – you lose your audience’s attention, and the sale! You’ve pr... (more) Published By: Karon Thackston Submitted: 19 April,2003 |
| 135 | Nip and Tuck – Three Quick Tricks for Writing SEO Copy Preview: by Karon Thackston © 2003 http://www.copywritingcourse.com Have you ever been to one of those sites that has obviously been written to get high search engine rankings? You know the ones… they have copy that sounds like this: “When you buy quality silver jewelry from us, you know your quality silver jewelry is of the highest quality because we on... (more) Published By: Karon Thackston Submitted: 19 April,2003 |
| 136 | The "Not-So-Secret" Formula For Good Sales Letters. Preview: Do you know the formula for writing a good sales letter? There are three steps to creating a powerful and effective sales letter for your business. For the Marketer, the content of the sales letter is the "Good News" associated with the product or service that is being sold. The marketer wants his or her audience to see the Benefits of acting up... (more) Published By: Ronald Dunn Submitted: 26 April,2003 |
| 137 | The Damaging Admission--a Persuasive Technique Preview: We would all like to think that our product or service is flawless. More importantly, we would like for others to believe that as well. But no matter what you sell, a drawback (sometimes several) will always exist, even if only in the mind of your reader-prospects. Either way, you MUST address the issue up front. In fact, if written proper... (more) Published By: Matthew Cobb Submitted: 09 May,2003 |
| 138 | Do You "Do" Voices? Preview: Do You "Do" Voices? Copyright 2003, The Write Exposure When you write an article, is it all about you? Your thoughts, your insights, your opinions, your voice? Or do you include other people's voices in the form of interviews and research? If your articles are nothing but a monologue, it's time to start adding voices. Voices make your piece mo... (more) Published By: Jessica Albon Submitted: 20 May,2003 |
| 139 | How to Write Content That Matters, a conversation with Sean D'Souza Preview: How to Write Content That Matters, a conversation with Sean D'Souza By Jessica Albon Copyright 2003, The Write Exposure A master of metaphor, Sean D'Souza writes articles that astound readers. He gives readers what they want, and then some. You might think writing articles as powerful as D'Souza's would require epic talent, but in fact, D'Souza... (more) Published By: Jessica Albon Submitted: 20 May,2003 |
| 140 | An SEO Copywriting Makeover – Turning “Not” Into “Hot” Part 2 of 2 Preview: by Karon Thackston © 2003 http://www.copywritingcourse.com In part one of this article series, I outlined a recent project I undertook for a Web site that sells gas logs. The site had a lot of potential, but in its current state the sales orientation of the index (home) page and the keyword saturation were causing less-than-stellar results for th... (more) Published By: Karon Thackston Submitted: 20 May,2003 |
| 141 | An SEO Copywriting Makeover – Turning “Not” Into “Hot” Part 1 of 2 Preview: by Karon Thackston © 2003 http://www.copywritingcourse.com I recently took on a project for a Web site that sells gas logs that I thought would make an interesting case study. As many people ask me what goes through my mind when I write search engine optimized copy, I took this opportunity to make notes as I wrote. I’ll now share that information... (more) Published By: Karon Thackston Submitted: 20 May,2003 |
| 142 | Case In Point: What You Need To Know About Link Popularity Preview: by Karon Thackston © 2003 http://www.copywritingcourse.com Link popularity. The term has flooded the ‘Net over the last year, and everybody is in a buzz trying to build link popularity for their sites. But do we really understand what link popularity is, and how it works best? If not, you’re about to find out. Debra O’Neil-Mastaler of Alliance... (more) Published By: Karon Thackston Submitted: 23 June,2003 |
| 143 | Data Delivers Credibility Preview: Data Delivers Credibility By: Robert F. Abbott Over the past couple of days I've been setting up visitor counters, so people in another organization can accurately count the number of people who visit their event. They got the idea (and the counters) from an association I belong to, and they, too, are learning how data delivers credibility. I'... (more) Published By: Robert F. Abbott Submitted: 25 June,2003 |
| 144 | Solving the "I Get Tons of Traffic But No Sales" Mystery Preview: by Karon Thackston © 2003 http://www.copywritingcourse.com I can’t even begin to tell you how many times I’ve heard the statement, “I get tons of traffic, but no sales.” It’s normally followed by comments like: “My site is highly optimized for the engines and my rankings are great. I don’t understand why no one is buying.” Let me shed some light ... (more) Published By: Karon Thackston Submitted: 15 July,2003 |
| 145 | How to Improve Your Writing Without Writing a Word Preview: Many an ad, business letter and TV commercial comes into being slowly, even painfully. Maybe because some of us write as if we were still using an IBM Selectric, wite-out and a badly worn Webster's. For that matter, maybe some still are. And that's OK. But in these digital days, software and the Internet can help a tech-savvy writer be a better w... (more) Published By: Walter Burek Submitted: 23 July,2003 |
| 146 | Getting Looked Over, Without Getting Overlooked: Preview: *Scanning and Skimming Practices* Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attention of different types of readers. Even the readers that don't actually "read." Most readers will either scan, skim, or both, especially when reading online or when reading long pieces. Optimizing the wri... (more) Published By: Matthew Cobb, copywriter Submitted: 30 July,2003 |
| 147 | "The Importance Of Sales Copy" Preview: There are a lot of online entrepreneurs trying to sell excellent products - but failing! They are failing because they are overlooking the importance of getting their message out to prospective clients. (...their "sales copy" - an effective direct response sales message.) To many internet newbies focus on the fancy website technology. I have pers... (more) Published By: Randall Helling Submitted: 31 July,2003 |
| 148 | “Out of Focus” Ads Can Cost You Customers Preview: by KaronThackston © 2003 http://www.copywritingcourse.com As I was riding down the road last week, I noticed a billboard. As I sat waiting on a stoplight I kept staring at it. I couldn’t help wondering what those people were thinking when they created that thing. It made no sense to me whatsoever. The focus was completely off. They were spending ... (more) Published By: Karon Thackston Submitted: 08 August,2003 |
| 149 | IT'S TIME TO START THAT "SWIPE" FILE Preview: IT'S TIME TO START THAT "SWIPE" FILE David B. Silva Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. The craft that goes into your writing. Craft comes first. Art follows. You learn the craft of writing by educating yourself, by the actual process of writing ... (more) Published By: David B. Silva Submitted: 20 August,2003 |
| 150 | Make Your Website Sell Preview: Make Your Website Sell By Chris Mole Thousands of new websites are springing up every week. The owners of these sites are full of optimism that their venture into e-commerce will transform their business by bringing in new customers and boosting their sales. But the reality is that most websites fail abysmally as sales tools. Why? Because the ow... (more) Published By: Chris Mole Submitted: 20 August,2003 |