| 111 | 5 Reasons Why Headlines Are Crucial To Your Website’s Success Preview: 5 Reasons Why Headlines Are Crucial To Your Website’s Success Copyright © 2002 by Robert D. Boduch Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn’t capture attention and pull prospects into your copy, than your marketing effort is a total waste of... (more) Published By: Robert Boduch Submitted: 11 June,2002 |
| 112 | Does Your Web Site Beat The Clock? Preview: Tick, tick, tick. That's the sound of those all important 10 seconds slipping away - the average amount of time a visitor remains at a web site before clicking on. That is, unless you give them a reason to stay. Take a good hard look at your web site - is it optimized in your favor? What does a visitor first see when they arrive? Does the headl... (more) Published By: Paula Morrow Submitted: 11 June,2002 |
| 113 | Copywriting Successes and Failures: A Comparison Of the Good and Bad Preview: by Karon Thackston © 2002 http://www.copywritingcourse.com It’s about 7:00am and time to start my day. While my exact routine varies, one of the first things I always do is check email. As the flood rolls in, I have my finger poised on the delete button… aimed and ready to fire. But then something catches my eye. On this morning, I decided to ta... (more) Published By: Karon Thackston Submitted: 23 July,2002 |
| 114 | Swipe Your Way To Success (Legally!) Preview: Every successful direct mail expert has one. Same with the online experts who continually pull in the big numbers. What is it? The infamous 'swipe file.' Have you started yours? Every so often, you're faced with a blank computer screen and a deadline - your ezine is due, your sales letter needs to be posted, your ad needs to be submitted. An... (more) Published By: Paula Morrow Submitted: 23 July,2002 |
| 115 | Don't Write Like You Think...Write Like You Talk Preview: The Internet has provided us marketers with an amazing opportunity. It's leveled the playing field - regardless of your background, you can now pursue a profitable business in your area of interest. But selling online brings its own set of challenges. One of the most difficult being able to establish a one-on-one, personal customer relationship.... (more) Published By: Paula Morrow Submitted: 23 July,2002 |
| 116 | Having Difficulty Writing A Compelling Offer? Click On A TV Infomercial! Preview: Yes it's true. Everything I ever needed to learn about assembling a compelling offer, especially telling the difference between features and benefits, I learned from TV infomercials! Now, just give me a second here. Remember when you first started learning how to write copy? Whether for a classified ad or a sales letter, it was drummed in that i... (more) Published By: Paula Morrow Submitted: 23 July,2002 |
| 117 | How To Make Your Sales Letters Bullet Proof Preview: I'm going to show you in the next few moments how to make your sales letters and direct mail several times more powerful. In fact, what I'm about to emphasize to you may enable you to eat more of your competitors market share. Every time before you sit down to write your sales letters or direct mail take out a sheet of paper and think of ever... (more) Published By: Mike Jezek Submitted: 02 August,2002 |
| 118 | Getting people to part with their money, the old-fashioned way. Preview: Neither snow, nor rain, nor heat, nor the rising cost of postage can keep a well-written sales letter from persuading readers to send money directly to its writer or organization. And many of the techniques successful direct mail writers have been using for years work equally well on-line today. Here are ten tried-and-true tips from the snail-mail... (more) Published By: Walter Burek Submitted: 20 August,2002 |
| 119 | 5 Overlooked, Yet Deadly Reasons WhyYour $ales Letter May Be Getting Poor Results Preview: Please understand, I'm not going to list every disease that can afflict a sales letter. Rather, I'm going to display 5 response killers I sometimes see when working with clients. Is your sales letter afflicted with any of the following? 1) To Much Windup. Get to the point right away in your sales letter. Make your offer crystal clear. Try to at ... (more) Published By: Mike Jezek Submitted: 21 August,2002 |
| 120 | Creative Success Preview: One of the clichéd mantras of the Internet marketing world is, "Content is king." Content is very important to any website, but I think that a more important focus should be on original content. Recently I was browsing through a few marketing related sites and I noticed a trend. I noticed that many sites contain the same rehashed material. Much ... (more) Published By: JC Anderl Submitted: 26 September,2002 |
| 121 | Tell Visitors Why Preview: Tell Visitors Why People need reasons to act. We work because we have to make a living. We eat because we are hungry. We have hobbies because we want to have some fun. Furthermore, people need reasons to buy from you. If you tell people why they should buy from you, you will dramatically increase sales. --An Experiment-- Harvard social psycholo... (more) Published By: Akinori Furukoshi Submitted: 08 October,2002 |
| 122 | How to Write to Mars and Venus! Preview: There's Yin, and there's Yang. There's a man, and there's a woman. You can't live without one or another. And let's face it. We're not the same! So when you're writing your ads or sales letters, you should keep in mind that, "Men are from Mars and Women are from Venus". I know....I know! Although men don't enjoy that book as much as women do, th... (more) Published By: Jaruda Boonsuwan Submitted: 21 October,2002 |
| 123 | How to Write a Business Memo Preview: How to Write a Business Memo ©2002 By Linda Elizabeth Alexander A business memo helps members of an organization communicate without the need for time-consuming meetings. It is an efficient and effective way to convey information within an organization. Use memos rather than letters when you are communicating within your organization, includ... (more) Published By: Linda Elizabeth Alexander Submitted: 22 October,2002 |
| 124 | Pumping Up The Emotional Side Of Gizmos, Widgets And Powdered Eggs. Preview: You have permission to publish this article electronically or in print, free of charge, as long as the byline at the end of this article is included. A courtesy copy of your publication would be appreciated. Pumping Up The Emotional Side Of Gizmos, Widgets And Powdered Eggs. Conventional wisdom has it that business-to-business advertising must b... (more) Published By: Walter Burek Submitted: 11 November,2002 |
| 125 | 3 Strange And Twisted Copywriting Tactics! Preview: 1. You can build credibility with your prospects by telling them you can't solve all their problems, but you can solve a percentage of them. For example: My product can't eliminate all your problems, but what if it could take away 97.5% percent of them. How much better would you feel? With this technique you wouldn't be making those unbelievabl... (more) Published By: Larry Dotson Submitted: 19 November,2002 |
| 126 | 5 Specific Questions Your Sales Letter Must Answer to Achieve The Best Results Preview: Here’s a surefire method to guarantee you achieve the best results from your sales letters. Rather than make a sales pitch that your prospects will very likely ignore, instead present your products or services as the answer to their problems. When you offer the help that your target audience is looking for it won’t be hard to make sales. You can... (more) Published By: Joanne L. Mason, www.moneymakingsalesletters.com Submitted: 29 November,2002 |
| 127 | Killer Sales Copy Formula Preview: A good formula when writing sales copy be it for your website, an email to potential customers or prospects, placing an ad etc. is by using 3 simple steps. Step 1 - Create a problem What is your customers or prospects biggest concern or problem? Define what it is and write about it. Everybody has some kind of problem whether big or small that ... (more) Published By: Al Martinovic Submitted: 30 December,2002 |
| 128 | Is It Time For A Copy Facelift? Preview: by Karon Thackston © 2003 http://www.copywritingcourse.com I just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me “Well, if there were any *good* copywriters out there, they’d be able to write it once, and it would work forever!” Oh really? Actually, nothing could be further from th... (more) Published By: Karon Thackston Submitted: 20 January,2003 |
| 129 | The World's Most Powerful Marketing Tool Preview: What marketing skill would you need "to sell sand in the desert?" It's the same marketing skill top-dog eBiz marketers have in common. Rudyard Kipling said it best when he wrote: *Words are the most powerful drug used by mankind.* The common thread running through money-making web sites: words that sell - or, copywriting. Yet, many eBiz marke... (more) Published By: David Geer Submitted: 09 March,2003 |
| 130 | A Magic Number for Writing Sales Letters. Preview: When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran for political office. In his campaign, he made certain that his name appeared seven times in all of his radio spots. Why? Because that’s generally the number of times required before ... (more) Published By: Matthew Cobb Submitted: 11 March,2003 |