| 91 | Features vs. Benefits - The Mystery Revealed Preview: This article may be reprinted provided the resource box's, Web address's and copyright information remain. Whenever someone mentions advertising or sales you can be sure the phrase "features vs. benefits" will come up in short order. Everyone knows that phrase. Everyone knows that features don't sell, benefits do. However, exactly what is a ... (more) Published By: Butch Pujol Submitted: 10 January,2002 |
| 92 | Things You Might Like to Know about Copyrights Preview: You may be under the false impression that before you can get your text published, you must "get the copyright" to your own written material. You might also think that in order to get the copyright, you must "apply" for it. This is just not so. In the following few paragraphs, I'll give you some simple facts about copyrights that may help you in... (more) Published By: Jan K. Submitted: 15 January,2002 |
| 93 | Back to the copywriting basics Preview: You've probably read lots on effective copywriting strategies, how to utilise keywords, and various tricks of the trade for making sure your copywriting is as effective as possible. This is good stuff ... anything that results in a better website is worth reading and absorbing. However, before you learn to walk, you need to learn to crawl. Before... (more) Published By: Mark Laing Submitted: 19 January,2002 |
| 94 | COPYRIGHT Preview: What is copyright? No one can reproduce your work with- out your permission - not even a personal letter. How much of a writer's work can be legitimately used? A poem of 40-50 words is generally considered to be OK. Usually one is not allowed to copy substantial amounts of another writer's work without their express permission. * But then wh... (more) Published By: Craig Lock Submitted: 22 January,2002 |
| 95 | Copywriting for the Non-English-Speaking Audience Preview: The power of the Internet lies in its global pervasiveness. It is practically everywhere. People of all languages access the Net from all over the globe. Just think of it as an infinite vastness for your business and marketing possibilities. Your marketing potential is directly proportional to the number of people who can understand your message. ... (more) Published By: Amrit Hallan Submitted: 24 January,2002 |
| 96 | Copywriting that Sells Preview: The first thing I learnt after writing my first copy was – it all boils down to how much your copy sells. No matter how good it is, no matter if it beats Hemingway and Dickens in the efficient employment of language, if it does not sell, it is worthless. Whenever you sit down to work on a new copy or edit an old one, just keep one thing in mind: ... (more) Published By: Amrit Hallan Submitted: 24 January,2002 |
| 97 | Why Good Copywriting Matters Preview: Whether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your hand, it can incite a Jihad against you, and it can be simply dry. The Internet is a great leveler. ... (more) Published By: Amrit Hallan Submitted: 24 January,2002 |
| 98 | Why Dream Merchants Make More Money Preview: Why Dream Merchants Make More Money Copyright 2001, Joanne L. Mason www.moneymakingsalesletters.com Want to know the secret to creating your best sales letter ever? All of the classic copywriters have said for ages that when you help someone else achieve their dreams that you’ll never run out of customers. It’s true. Dream merchants always mak... (more) Published By: Joanne L. Mason Submitted: 30 January,2002 |
| 99 | Busting Online Copyright Thieves Preview: How safe is anyone's copyright online? Well imagine my surprise when I clicked on a website link to discover that someone had not only copied my website to their server - but was selling my ebook and undercutting me in the process! Some dishonest person operating from Eastern Europe had literally stolen my entire business and I discovered it only... (more) Published By: Jim Edwards Submitted: 15 February,2002 |
| 100 | Why Copyright? Preview: Copyright gives the author or the publisher the legal ownership rights to control production, sale and distribution of particular documents or images. Protecting your intellectual property is a vital part of creating and selling your own digitally published works. Registering your copyright establishes a public record of your copyright world... (more) Published By: Jill Black Submitted: 15 February,2002 |
| 101 | The Top 7 Rules of Power Copywriting! Preview: Here are the top techniques and tricks that today's best copywriters use. Learn them well, remember them always and use them often! 1) Research, Research, Research. The biggest difference between good copywriters and great copywriters is research. Before you start writing your copy, do the work. Research the product or service. Research your (o... (more) Published By: Wild Bill Montgomery Submitted: 16 February,2002 |
| 102 | The $12,500 Copywriting Formula Preview: Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies? Well then, today's your lucky day, isn't it? If you follow this formula ... (more) Published By: Sopan Greene Submitted: 13 April,2002 |
| 103 | If You Respect Them, They Will Buy--Closing the Sale Preview: We've all had the unfortunate experience of being convinced by a pushy salesperson to buy something we weren't sure we wanted. You may have really wanted the product, but after being pushed into buying it, you don't want it anymore. You either return it or you never patronize the store again. Since you resent the experience, don't recreate it for... (more) Published By: Jian Wang Submitted: 19 April,2002 |
| 104 | What is Advertising - and What Does it Mean on the Internet? Preview: Today’s Quick Tip answers the question “What is advertising?” “Advertising is salesmanship. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.” - Claude Hopkins, one of the early masters of advertising and author of My Life in Advertising and Scientific Advertising. This #1 issue ... (more) Published By: Bret RIdgway Submitted: 30 April,2002 |
| 105 | 32 Point Copywriting Checklist to Bulletproof Your Copy Preview: As a direct response copywriter, I (naturally) go through a set process to ensure that my copy hits the mark. A vital part of this process is performing "checks and balances" to ensure that all the important elements are there AND that there are no redundant or response-draining elements. With that, I put together a 32 point copy checklist which ... (more) Published By: Kris Mills Submitted: 07 May,2002 |
| 106 | Six Essential Elements of Successful Sales Letters Preview: I’m about to reveal to you six essential elements of successful sales letter. These are time-tested principles that have been used by master copywriters for many decades. Include these elements in your sales letters and you can dramatically increase your income. Success Element #1: Always Use Attention Grabbing Headlines A great headline is you... (more) Published By: Joanne L. Mason Submitted: 10 May,2002 |
| 107 | 7 Emotional Appeals You Can Use To Super Charge Your Headlines Preview: A great way to attract more prospects and increase your business is by using emotional appeals in your headlines. People make the decision to buy your products or services based on psychological triggers. They want the benefits of your products help them achieve a certain feeling. Whether your prospects desire to feel smarter, more successful, h... (more) Published By: Joanne L. Mason Submitted: 10 May,2002 |
| 108 | Sure-Fire Copywriting Tips Preview: As you know, good sales copy is critical to your success online. Although it's not something that you can learn overnight, here are a few pointers to increase your response rates ... __1. Focus on benefits, not on features. For example, the specialty pet bed you're selling might have a durable polar fleece lining. That's a feature. The benefi... (more) Published By: Angela Wu Submitted: 13 May,2002 |
| 109 | How To Write Killer Sales Letters Preview: How To Write Killer Sales Letters by John Colanzi I'm sure you've seen those ads that grab your attention and have you ready to pull out your wallet or credit card. They are literally making you an offer you can't refuse. Don't you wish your ads were that persuasive? Are the marketers who wrote these ads natural born writers, or is there ... (more) Published By: John Colanzi Submitted: 29 May,2002 |
| 110 | The Free-Reprint Articles Powerhouse and Copyright Law Preview: Writing articles is definitely a very solid method of building a client base for your online business. There is no doubt about that. The writers I speak with who use free-reprint articles for the promotion of their businesses all proudly talk about the success articles have brought to them. Articles will generate substantial traffic to those ... (more) Published By: Bill Platt Submitted: 06 June,2002 |