| 71 | Copywriting Makeover: Search Engine-Friendly Can Also Mean Visitor-Friendly Preview: by Karon Thackston © 2005 http://www.copywritingcourse.com When it comes to search engine optimization, copywriting plays a big role. You want to have excellent copy that appeals to both your visitors and the engines in order to create pages that will rank highly. However, sometimes there can be potential problems with fitting copy into certain t... (more) Published By: Karon Thackston Submitted: 21 May,2005 |
| 72 | Fixing Bad Web Site Copy Preview: Let’s face it – a lot of web pages and web sites out there could use a little improvement in the copywriting department! From boring prose to bad sentence structure, from poor logic to inadequate copy optimization, I’ve seen it all. And this is what your customers are reading as they jump on to your site! If they have to sludge through bad writi... (more) Published By: Jon Wuebben Submitted: 22 May,2005 |
| 73 | Hiring a GREAT Copywriter Preview: Hiring a great copywriter can be a challenge. There are a lot of good writers out there. There are even a lot of great writers out there. But a copywriter- a great copywriter, does more than just write. A great copywriter has the ability to write persuasively, research facts, and think in terms of the “total marketing piece”- because copy is onl... (more) Published By: Jon Wuebben Submitted: 22 May,2005 |
| 74 | Ad Copywriting: Building Brand Equity one Word at a Time Preview: Ah…advertisements, those wonderfully adorable little vignettes that come to us at all hours of the day, seven days a week, fifty two weeks a year. Seventy percent of them are ineffective. Probably more than that actually. And a lot of them can become very annoying. But then there are those ads – those special ads that stand out and make you say,... (more) Published By: Jon Wuebben Submitted: 22 May,2005 |
| 75 | Can you make you customers buy like Crazy Preview: Can you Make your Customers Spend like Crazy In a Perfect World this would be a fantastic thing to Happen in your internet business. To have your customers throwing money at you for any product or service you were marketing. And of course the icing on the cake would be to have your customers searching for you instead of you having to search for... (more) Published By: Ron Cripps Submitted: 25 May,2005 |
| 76 | 10 Things You Should Expect From Your IT Copywriter Preview: Anyone who’s ever tried marketing IT products or services knows that it’s a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world –... (more) Published By: Glenn Murray Submitted: 05 April,2005 |
| 77 | Why search engine optimisation is doomed … and quality content is the best strategy for your website Preview: If you have a website, sooner or later you’ll get interested in search engine optimisation. It’s the art (or is it a science?) of tweaking your website copy and links, so your site ranks higher in the search engines. There are many professional search engine optimisation firms (commonly known as SEOs) who will charge you substantial amounts of mo... (more) Published By: Chris Mole Submitted: 11 April,2005 |
| 78 | Creating A Search Engine Copywriting Plan Preview: by Karon Thackston © 2005 http://www.copywritingcourse.com/keyword Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft. Shoving keywords in anywhere they can possibly go is not considered sear... (more) Published By: Karon Thackston Submitted: 11 April,2005 |
| 79 | Review: Landing Page Handbook: How to Raise Conversions Preview: by Karon Thackston © 2005 http://www.marketingwords.com/landingpage.html If you've been online for any length of time at all, I'm sure you know of Marketing Sherpa. This trusted and dependable source for online marketing information has put out some of the most widely known and highly praised books and reports available today. Some of their repe... (more) Published By: Karon Thackston Submitted: 11 April,2005 |
| 80 | How to write your website in 60 minutes Preview: Don’t be daunted at the prospect of writing your website copy. Here’s a simple outline that shows you how to compile the framework for a successful business website – and it shouldn’t take more than 60 minutes. -------------------- If you’re like most small business owners, the prospect of writing your website fills you with dread. You don’t kno... (more) Published By: Chris Mole Submitted: 11 April,2005 |
| 81 | Make Your Website Headline Sell Preview: When a visitor arrives at your website, the first thing they look at is the headline. You have just a few seconds to make a good impression. Otherwise, they may not stick around to read the rest of the page. Unfortunately, most small business websites waste the huge opportunity to be gained from their headline. Typically, at the top of the page y... (more) Published By: Chris Mole Submitted: 11 April,2005 |
| 82 | Can Anyone Succeed as a Freelance Copywriter? Preview: This is a question that can be answered in a lot of different ways. But let's start with a perfectly simple and honest answer. No. No, in spite of what you might hear or read elsewhere, not everyone can succeed as a copywriter, freelance or otherwise. If someone tells you different, they are not telling you the whole truth. If someone says, "... (more) Published By: Nick Usborne Submitted: 15 April,2005 |
| 83 | 10 Things to Expect from Your SEO Copywriter Preview: From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it promises, and the rules it is governed by change at such a rapid rate that it... (more) Published By: Glenn Murray Submitted: 19 April,2005 |
| 84 | 4 Tips for Writing Successful Swipe Copy Preview: © 2005 by Bruce Carlson Master copywriter and marketer Dan Kennedy, in his highly popular and successful copywriting seminars, likes to tell his students that "sometimes good enough is good enough" when it comes to a piece of sales copy. What does Dan mean by this? Simply put, you don't need to reinvent the wheel in order to write successful co... (more) Published By: Bruce Carlson Submitted: 22 April,2005 |
| 85 | 11 Things You MUST Know Before Hiring a Copywriter Preview: So you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all — it's your business, you know it b... (more) Published By: Alexandria Brown Submitted: 20 November,2001 |
| 86 | Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse Preview: Is someone distributing your software or other copyright content illegally over the Internet? It's possible. It happens. If you can prove your case, you have grounds for legal action. BUT -- before making yourself look foolish and creating enemies, have your facts straight. A reasonable understanding of Internet technology can prevent you from en... (more) Published By: June Campbell Submitted: 24 November,2001 |
| 87 | Copyrights and Wrongs Preview: Somehow we have come to believe more is better, that it‘s a good thing if a search engine pops up with 27,999 entries on a given subject. Yet it‘s because of this very "too muchness" that many journalists have found themselves entangled in the Web. Writers believe they‘ve sold one-time rights to articles, which then are left indefinitely on Websi... (more) Published By: Roberta Beach Jacobson Submitted: 27 November,2001 |
| 88 | Protecting your on-line real estate Preview: Now that you have an active website and ezine, you should be concerned about protecting it! Let's face it, your website is wide open to anyone with an itchy right clicking finger and an Internet connection. Protecting your intellectual property and website content is not as difficult as most people think. I imagine you put a lot of blood, sweat a... (more) Published By: David Seitz Submitted: 03 December,2001 |
| 89 | Copywriting: Techniques for a Great Body! Preview: 1) Think about your Readers When writing ad copy be sure that the average reader can easily understand and relate to it. Put yourself in their place. Would you understand? Would you say, "That's me"? One way to help you write for your readers, is to write just as if you were saying it to their face. Address the reader as "you" in your copy. Just... (more) Published By: Wild Bill Montgomery Submitted: 04 December,2001 |
| 90 | Web Legalities: Copyright Preview: Important: This article contains opinions and information about copyright law. Keep in mind that I am not a lawyer and have not been a lawyer in any past life that I am aware of. If you have specific questions about copyright law you should contact the appropriate legal resources. People work hard to develop graphics, write stories and articles, ... (more) Published By: Richard Lowe Submitted: 08 December,2001 |