| 51 | Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them Preview: When you're writing or evaluating copy for a B to B marketing (also referred to as "business to business" marketing) campaign of any kind, you may think it's only appropriate to write formal copy in which you refer to yourself as "we" or "our organization" and let lots of other copywriting basics fly out the window. Sadly, these sorts of mistakes... (more) Published By: Jennifer McCay Submitted: 26 April,2005 |
| 52 | 3 Keys to Better Online Copywriting Preview: © 2005 by Bruce Carlson Doing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments. It doesn't work too well. A very basic knowledge of copywriting and direct marketing principles will take you a long ways on the Web. Here are t... (more) Published By: Bruce Carlson Submitted: 26 April,2005 |
| 53 | 5 Ideas for Writing Effective Sales Letters Preview: Sales letters, sent via e-mail or snail mail, are an effective and inexpensive way to get your message out. Even if your letter goes out to thousands of people, it can give the feel of a personal communication — IF you write it in a direct and conversational tone. To get your creative juices flowing, here are five tried and true formulas that ca... (more) Published By: Alexandria K. Brown Submitted: 27 April,2005 |
| 54 | Formulas Copywriters Employ When Creating Web Content Preview: What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There’s not a lot more information about the process. What are the tricks of the trade and how do you get value for mo... (more) Published By: Angelique van Engelen Submitted: 27 April,2005 |
| 55 | Business Writing: When Not To Be Professional Preview: It’s time to write your next ad or brochure. Maybe some web content. You’ve done all your research, and you’re staring at a blank computer screen. You want to look good in print. You want to put your “best foot forward.” And, of course, you want to make a barrel full of money. Well, you’re going to have to pick one, because you can’t do all thre... (more) Published By: Lisa Packer Submitted: 30 April,2005 |
| 56 | Beyond Fear And Greed: Emotions That Sell Preview: Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn’t there more to life than those two emotions? Yes, there is. And your marketing would do well to expand its emotional horizons! Let’s take a look at a few of the other response-generating feelings: Curiosity: “What never… ever to eat on an airplane... (more) Published By: Lisa Packer Submitted: 30 April,2005 |
| 57 | Review: The Step-by-Step Copywriting Course Preview: by Jill Whalen © 2005 http://www.highrankings.com/copywritingcourse I've spent the past couple of weeks reading Karon Thackston's copywriting course, and boy-oh-boy is it a winner! Karon spent five long months putting down on virtual paper everything that she's learned in her 20+ years as a veteran copywriter. In fact, she told me that the hardes... (more) Published By: Jill Whalen Submitted: 30 April,2005 |
| 58 | How to Profit From Fear and Greed Preview: reed and fear may be just a couple of the more unsightly blemishes on the underbelly of the human psyche. But they're also two of the greatest all time motivators ever invented. If you want your copy to sell, you need to understand how to put these powerful emotions to work for you in your written copy. Greed and fear (and a whole bunch of their ... (more) Published By: Vincent Czaplyski Submitted: 01 May,2005 |
| 59 | Such a Tease Preview: The "teaser" on the outside of a direct mail envelope is much like the subject line of an email. It's only purpose is to get the reader to open the envelope, or the email. Here's an example of a teaser I wrote for a lead generating direct mail package targeted at pilots who are in the market to buy an airplane. The product in this case is a one f... (more) Published By: Vincent Czaplyski Submitted: 01 May,2005 |
| 60 | Freelance Copywriting Advice #1: Take the Scary Jobs Preview: From time to time you will be faced with an opportunity that looks downright scary. The temptation is to think, "Hey, that's way outside my level of expertise. I'm not ready for that." My advice to you is this: Do it. When you are faced with opportunities that are larger, more challenging and ultimately 'scary', that's when you learn fastest, s... (more) Published By: Nick Usborne Submitted: 02 May,2005 |
| 61 | Powerful Lessons From A $20 Bill Preview: By Catherine Franz Just last week I was speaking to a group of 50 women and men. I opened by holding up a $20 and asking who would like this $20 bill. I also mentioned there were no strings attached. You would have thought that everyone would be raising their hand wanting the $20 bill. That isn't what happened. Less than half the people ra... (more) Published By: Catherine Franz Submitted: 05 May,2005 |
| 62 | How To Write Ads That Get Response Preview: Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they’re no different from the lazy employee who does nothing all day but look busy. You wouldn’t give him more hours in the hopes that one day something productive will happen. And you shouldn’t keep run... (more) Published By: Lisa Packer Submitted: 09 May,2005 |
| 63 | Copywriting FAQs Preview: One of the biggest challenges a copywriter faces is to make future clients feel confident in his or her ability. You know you can deliver, but your clients don't know that... yet! In my own experiences as a freelancer, I've noticed that the most hesitant potential clients often ask the same questions. Following are answers to help allay their fear... (more) Published By: Dina Giolitto Submitted: 15 May,2005 |
| 64 | A Copywriter Speaks: Hey, Give Me Back My Pen! Preview: It’s no wonder I have a permanent crick in my neck. I’ve spent the last ten years shaking my head piteously at people who think they can write. Fellow scribes, let us gather now for a virtual group hug, as we console each other for the fruitlessness that is our existence. Okay, I’m being a little dramatic. But it’s true; innumerous individuals t... (more) Published By: Dina Giolitto Submitted: 15 May,2005 |
| 65 | Copywriting: Aida is more than an opera Preview: Aida is more than an opera by Verdi Ask most people what Aida is and they will tell you it is an opera set in Egypt. Ask a marketing person and they will tell you that it is the sales formula that all advertising must incorporate if it is to be successful. A = Attention I = Interest D = Desire A = Action It does not matter how well your desc... (more) Published By: Dave Bromley Submitted: 17 May,2005 |
| 66 | 2 Ways to Really Connect With Your Customer in Your Copywriting Preview: Copyright © 2005 by Bruce Carlson One of the least talked-about areas in copywriting education is voice. This is probably because it’s tough to set general rules for something that’s so personal to each of us. After all, the same things go into building your copywriting voice that go into making you who you are! Personality, upbringing, environ... (more) Published By: Bruce Carlson Submitted: 18 May,2005 |
| 67 | Top 3 Rules for Writing Effective Copy Preview: One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells! In this article, I'm going to reveal 3 important rules that you should follow to write persuasive copy.... (more) Published By: Ladan Lashkari Submitted: 18 May,2005 |
| 68 | Should You Use Testimonials When You Create A Web Site? Preview: You've probably seen web sites with testimonials - they can add legitimacy. But sometimes they are believable, and sometimes they are not. Are testimonials worth the effort? The answer is "Yes" if they are done right. When done correctly, testimonials can help you establish credibility and give you an opportunity to prove the claims about your w... (more) Published By: Herb and Monica Leibacher Submitted: 19 May,2005 |
| 69 | Magic Words That Sell and What Words to Avoid Preview: We all know words are powerful. Whether written or spoken, according to advertising legend David Ogilvy, some of the most persuasive words to use in marketing are: Now Announcing Introducing Revolutionary Offer Quick Easy Compare Hurry Try to incorporate these powerful words into your brochures, web content, and however else you communic... (more) Published By: Herb and Monica Leibacher Submitted: 19 May,2005 |
| 70 | Content Generation for the new search engine and searcher Preview: When i first entered the arena of search engine optimization a few years ago i soon found out that backlinks were they key to sucess and i made the most of backlinks by being a slave to the search engines by linking my site in every spare moment i could. Over the last few years i have found that the backlink is no longer as powerful as it was in... (more) Published By: Mick Sawyer Submitted: 20 May,2005 |