| 31 | Leverage the Power of Article Marketing Preview: Now that you know the secrets to writing great articles, it's time to power up the article writing ladder of success. Web articles will definitely will help build your reputation as an expert, but it takes time and patience. Following are some ways to track your progress and get the most article bang for your buck. Work on mass article distribu... (more) Published By: Dina Giolitto Submitted: 28 June,2005 |
| 32 | How To Enhance the Personal Appeal Of Your Sales Letter Preview: Probably the most effective form of advertising is word of mouth. And there is a reason for this. You will more readily take a friend's advice about a product she has used than trust an advertiser's blurb. One of the lofty goals of a great copywriter then is to be transformed into a trusted friend of the reader. Instead of writing as to a crowd y... (more) Published By: Ray L. Edwards Submitted: 28 June,2005 |
| 33 | Thinking in Articles Preview: I have a confession to make. I think in "articles." As a freelance copywriter working with a shoestring budget, I use articles to promote my writing expertise on the web. And it really works! But I must tell you, it's taking over my brain. I started doing this about seven months ago, and over the past couple of months I noticed some "articl... (more) Published By: Dina Giolitto Submitted: 28 June,2005 |
| 34 | Article Marketing: What Is It and How Can I Use it to Grow My Business? Preview: Ever read one of those web articles written by an internet marketing expert? They're really helpful, aren't they. You can learn a ton about how to be a successful web marketer just from surfing the net and reading articles. And it's funny... you keep seeing the same author names pop up over and over, too! But did you ever consider that YOU can wr... (more) Published By: Dina Giolitto Submitted: 28 June,2005 |
| 35 | How to Get Your Prospects to Do Exactly What You Want by Tormenting Their Brains Preview: Have you ever watched a television drama that drew you deeply in and then ended suddenly with a cliffhanger? How did you feel? Was your adrenaline pumping? Could you wait to find out what happened next? Did you feel discomfort? If you answered “yes” to any of these questions, the drama had successfully created a "zeigarnik effect" within you. W... (more) Published By: Mohamad Zaki Hussein Submitted: 05 July,2005 |
| 36 | "Can You Become a Freelance Copywriter in Los Angeles?" Preview: Is it out there? The chance to be a freelance copywriter in Los Angeles? For those looking to become a copy writer, finding employment in various cities can be difficult. In fact, most freelance writers around the world struggle to find employment or jobs that are within their own cities and home towns. But, if you want to become a freelance co... (more) Published By: Niall Cinneide Submitted: 07 July,2005 |
| 37 | "How You Can Find Freelance Copy Editing Jobs" Preview: Even for those with the skills needed, finding copy editing jobs can seem next to impossible. The simple fact of the matter is, though, that through quality and building relationships, these jobs can be found and employment can lead to a career in the field. For those who are struggling to start out, finding those first copyediting positions is ... (more) Published By: Niall Cinneide Submitted: 07 July,2005 |
| 38 | So you want to be a copywriter? Preview: So You Want To be A Copywriter? Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing. I receive many emails from students working towards their marketing or othe... (more) Published By: Bill Knight Submitted: 08 July,2005 |
| 39 | The Right Writer: How To Choose Your Next Copywriter Preview: So you’ve decided to outsource your next communications project! Great! By doing so, it allows you to devote more time and energy to doing what you do best: managing other projects and employees and getting more value for your marketing dollars. However, you’ll soon discover that now you’re confronted with an even larger task than writing it your... (more) Published By: Barry W. Morris Submitted: 09 July,2005 |
| 40 | Long Copy vs. Short Copy… If You’re Still Debating This, You’re Missing The Point! Preview: I’ve seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can’t help but laugh. It’s not a new debate… Ever since the long copy masters of the early 1900’s, people have been arguing for or against the practice. As a copywriter and conversion specialist, convincing my clients to test longer copy on their... (more) Published By: Eric Graham Submitted: 12 July,2005 |
| 41 | Subtle Emotion - The Key To Copy That Works Preview: by Karon Thackston © 2005 http://www.marketingwords.com Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should s... (more) Published By: Karon Thackston Submitted: 30 May,2005 |
| 42 | "How To Get Started With A Career In Copywriting" Preview: Careers in copywriting are booming. Could it be that the new and ever growing market on the Internet has helped to fuel this demand? You can bet your sweet keyword that it has! With so many businesses looking to the internet for their freelance copywriters the demand for employees keeps growing. Likewise, careers in copy writing are being filled... (more) Published By: Niall Cinneide Submitted: 04 June,2005 |
| 43 | "Copywriter Rates, Getting The Facts Beforehand" Preview: Have you ever had the experience of hiring a freelance copy writer only to find that the project takes longer than expected, or that the fees they offered are ‘flexible’ in the wrong way for you to benefit. There is no doubt that copywriter rates differ greatly from one to another. There is very little in the way of a standard rate especially wh... (more) Published By: Niall Cinneide Submitted: 04 June,2005 |
| 44 | "Looking For Good Copywriter Books?" Preview: If you are looking for copywriter books, you’ll want to devote some time to reading. In fact, if you plan to look online for your copy writer resources, you might as well just devote your life to reading! There are so many books that are available for you to purchase. Sure, there are standard things that each book will probably include. And, lik... (more) Published By: Niall Cinneide Submitted: 04 June,2005 |
| 45 | "How To Make A Career Out Of Copyediting And Proofreading" Preview: Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if they... (more) Published By: Niall Cinneide Submitted: 04 June,2005 |
| 46 | FIVE SIMPLE STEPS TO INCREASE SALES WITH E-NEWSLETTERS Preview: E-newsletters are a great way to increase quality leads for sales teams and give a boost to your viral, word of mouth, and referral marketing programs. Here are 5 simple steps to create an e-newsletter your sales team will love. #1 Keep it helpful: It's often repeated and often forgotten. But it's the kind of truism that's, well, true. If they d... (more) Published By: M H Ahsan Submitted: 06 June,2005 |
| 47 | Freelance copywriters on the Internet: How to tell the difference between heaven-sent and hack Preview: If you’re hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don’t envy you. This “brave new” e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky... (more) Published By: Adam Barone Submitted: 08 June,2005 |
| 48 | 3 Tips For Writing Better Headlines Preview: Copyright © 2005 by Bruce Carlson The single most important element of your website's copy is the headline. Take away practically everything else and you can still manage a sale (if the headline's good enough and you have a strong enough call to action). But take away the headline and your chances for any success are about zero. Why is this? S... (more) Published By: Bruce Carlson Submitted: 09 June,2005 |
| 49 | Who are those people you're selling to? Preview: If you're in the IT business, that's an important question. Most marketers are keen to profile their prospects. For some products and services, these may be 'people with a large lawn', 'married couples over retirement age' or 'students living away from home'. What about your targets? Perhaps 'businesses running Microsoft Exchange', 'people runn... (more) Published By: David Rosam Submitted: 10 June,2005 |
| 50 | Features vs. Benefits vs. End Results Preview: by Karon Thackston © 2005 http://www.copywritingcourse.com If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force behind much of what we, as copywriters, create. But there's also another aspect to this equation. What happens after... (more) Published By: Karon Thackston Submitted: 25 April,2005 |