| 271 | What you absolutely must know about writing headlines Preview: It is very important that your headline causes the buyer to make an immediate judgment decision on whether or not to buy your product. If, after reading your headline, it is not possible for a person to say “I want this” or “I don’t want this”, then your headline is worthless. That is to say, with a good headline, the buyer will make the decision ... (more) Published By: Joe Lloyd Submitted: 10 January,2005 |
| 272 | Using Emotional Triggers in Ad Writing Preview: Writing ads for either you own products or affiliate products is a large part of a marketing plan. You need to find the emotional "triggers" that will excite your prospects and get them to buy. Take a good look at the product you are promoting. what does it do? What is its purpose? Now, see if you can find the emotional triggers that fit the feat... (more) Published By: Jude Wright Submitted: 12 January,2005 |
| 273 | Need a New Idea? Try Changing Your Perspective Preview: One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does. But even creative people (which includes all of you, of course) can run into roadblocks every now and then. Sometimes it's not possible to see something different. Sometimes you've just been staring at a pro... (more) Published By: Michele Pariza Wacek Submitted: 13 January,2005 |
| 274 | Long Copy Sales Letters on the Web: Hype or Not? Preview: I have written before about long sales copy on the web. But I have more to say on the subject. First, let me be clear about what I’m saying here. I’m not talking about long content pages within dozens of other pages on a site. I’m talking about stand-alone pages...a long, direct response sales letter online, often with its own domain name. Next,... (more) Published By: Nick Usborne Submitted: 14 January,2005 |
| 275 | The Power of Saying 'You Can' Preview: If you have children, you will doubtless remember saying to them, "You can do it." It's what we say when our toddlers first struggle to their feet. It's what we say when they face their first day at school, when they first ride a bicycle, or first swim a full length of a pool. Children face the challenges of early life with greater confidence w... (more) Published By: Nick Usborne Submitted: 15 January,2005 |
| 276 | Power Words And Phrases Preview: I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence. You can generally find alot of "power phrases" when reading good sales copy. I usually keep a notebook nearby so that whenever I come across a line or a phrase that I Iike in sales materi... (more) Published By: Al Martinovic Submitted: 18 January,2005 |
| 277 | SEO Copywriting Makeover: Good Rankings but No Sales Part 2 of 2 Preview: by Karon Thackston © 2004-2005 http://www.copywritingcourse.com In Part 1 of this article series, we looked at a local home security site that had fairly good rankings but whose conversion rate was lacking. (You can see the original copy here: http://www.copywritingcourse.com/topsecurity-original.pdf.) Here in the conclusion, you'll see how seve... (more) Published By: Karon Thackston Submitted: 21 January,2005 |
| 278 | SEO Copywriting Makeover: Good Rankings but No Sales Part 1 of 2 Preview: by Karon Thackston © 2004-2005 http://www.copywritingcourse.com It's been a myth for as long as the Internet has been in existence. Get good rankings and your site will be successful. I hate to be the bearer of bad news, but that has never been the case. What you get when you achieve good search engine rankings is a lot of traffic. That *can* be... (more) Published By: Karon Thackston Submitted: 21 January,2005 |
| 279 | Unlock Your Prospect's Mind From The Inside Preview: A prospect's mind is an intimate place where something I call The Inner Score Keeping System dwells. Simply put, it's a fundamental model that you can use as a metaphor to help explain the way prospects govern their inner decision-making. It's true that a potential buyer will profile several things in the background while evaluating an offer... (more) Published By: Michael Nicholas Submitted: 24 January,2005 |
| 280 | Creating Messages That Get Optimum Results Preview: This is where the real meat of e-marketing begins. You have a list of hungry subscribers at your fingertips and now you need to convert them into customers. You want to send them the best offer possible, presented in the best possible light. In order to accomplish this, you need to create effective sales copy. Good copy includes many element... (more) Published By: David Masachke Submitted: 24 January,2005 |
| 281 | Live Brainstorming Session Preview: In Berlin a restaurant opens for anorexics and in Buffalo a lawyer with a stutter wins a court case. When everything you're working on has gone stale and your own initially promising concepts are starting to annoy you, you need a brainstorming session to get to the missing bits or new ideas. The papers provide ample ideas for jump starts. A stu... (more) Published By: Angelique van Engelen Submitted: 31 January,2005 |
| 282 | Can 97% of Netpreneurs be Wrong? Preview: Can 97% of Netpreneurs be Wrong? Why Some People's Ads Almost Always Make Money Discover the Master Copywriter's Little-Known Secret of Locking in Profits! You don’t know it yet, but in the next 5 minutes you are going to learn two things that will enable you to command someone to do something anything – and that person will do it without quest... (more) Published By: James Tyler Submitted: 04 February,2005 |
| 283 | 10 Ways To create Killer sales copy Preview: Welcome to your second installment from http://nicetodobusiness.com Today we are going to look at the sales copy of your website. Here are 10 Eye Popping, Jaw Dropping Ad Copy Secrets By Larry Dotson 1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding... (more) Published By: Mark Flavin (content by Larry Dotson) Submitted: 04 February,2005 |
| 284 | Increasing Conversions Through Action-Oriented Copywriting Preview: by Karon Thackston © 2005 http://www.copywritingcourse.com I do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the copy and automatically know what to do next. The fact is you have to know what action you... (more) Published By: Karon Thackston Submitted: 10 February,2005 |
| 285 | 10 Tips for Aspiring Freelance Copywriters Preview: Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there’s no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least. 1) Invest in a websit... (more) Published By: Glenn Murray Submitted: 22 February,2005 |
| 286 | Personalize Your Headlines For Increased Profits! Preview: Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this has become quite common in email marketing. If you can make the person feel that you are talking dir... (more) Published By: George Dodge Submitted: 27 February,2005 |
| 287 | Use a Guarantee In Your Headline To Increase Trust. Preview: Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. Remember Domino Pizza's unique selling proposition (USP), which was also used as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 M... (more) Published By: George Dodge Submitted: 27 February,2005 |
| 288 | Top 3 Reasons Why Your Headlines Fail Preview: Many professional copywriters estimate that the headline contributes to 80% or more of the success of any ad, article, or sales letter. One direct marketing expert goes so far as to credit the headline with 100% of the success or failure of any ad or sales letter, because if the headline fails to pull the reader into the main body of the ad or sa... (more) Published By: George Dodge Submitted: 27 February,2005 |
| 289 | "Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?" Preview: Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Many of the Super Bowl ads fall in this category. While they are often funny to watch, most people don't remember what company the ad was promoting. Ted Nicholas ... (more) Published By: George Dodge Submitted: 27 February,2005 |
| 290 | Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write? Preview: Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter. After all, it's the headline that gets your reader to stop and read further into your sales copy. If the headline fails, then the entire ad or sale copy fails. So with headline creation being of such importance, a... (more) Published By: George Dodge Submitted: 27 February,2005 |