| 231 | Costly Web Copy Pitfalls Preview: One secret to a site that sells: Look at your site from your customer’s perspective. Another secret: Watch out for these common web copy pitfalls. Welcome to…nothing Look at your site’s web copy. Does it begin with “Welcome to…?” If so, get rid of it. It means nothing. It doesn’t speak to your customers. It’s just a waste of your customers’ time... (more) Published By: Vanessa Selene Williams Submitted: 09 August,2004 |
| 232 | Calls-To-Action: Making Them Fit Makes All the Difference Preview: by Karon Thackston © 2004 http://www.learn-copywriting.com It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I’... (more) Published By: Karon Thackston Submitted: 21 August,2004 |
| 233 | A FREE LESSON ON HOW TO EASILY WRITE ADS THAT ARE GUARANTEED TO MAKE YOU MONEY. Preview: COPYWRITING After determining what we are going to sell, the next task is to effectively convey our message. Copywriting is the art of writing words and messages that successfully sell a product or service. From the development of the sales message on a website to classified or banner advertising, writing ad copy will be used in many facets... (more) Published By: ERIC BORDEN Submitted: 05 September,2004 |
| 234 | Are Keywords Destroying the Flow of Your SEO Copy? Preview: by Karon Thackston © 2004, All Rights Reserved http://www.copywritingcourse.com/keyword With all the shuffling that’s been seen in the search engine world within the last year, the issue of obvious optimizing has become a hot button. The current line of thinking is that most engines (especially Google) are on the lookout for sites that purposely ... (more) Published By: Karon Thackston Submitted: 08 September,2004 |
| 235 | 3 Steps To Better Sales Copywriting Preview: Whether you’re wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing: You’re nothing more than a salesperson. There’s an old saying in the “business” that, “a copywriter is a salesperson sitting in front of a typewriter.” True, few of us are using typewriters these days. The principal, however, remains un... (more) Published By: J.L. Reid Submitted: 10 September,2004 |
| 236 | Web Copy – How Much is Enough? Preview: Web Copy – How Much is Enough? By Glenn Murray * These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. But how much web copy is enough? The pure volume of information availab... (more) Published By: Glenn Murray Submitted: 13 September,2004 |
| 237 | The #1 Secret to "Online Wealth" Creation is... Preview: Putting into Electrons Mind-Infiltrating, Subliminally Abusing... Conscious Exploding... ~~ SALES PITCHES! ~~ Don't be a MORON! I have been a moron for years. Don't make the same mistake folk! All the strategic engagements are totally absurd, unless you implant your sales messages so eloquently, that your sales forcefully skyrocket even if.... (more) Published By: Bob Mobino Submitted: 15 September,2004 |
| 238 | Progressive Headlines Guide Customers To Buy Preview: by Karon Thackston © 2004 http://www.learn-copywriting.com Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers’ attention with the headline, the chance of them reading your copy is virtually none. But headlines (and sub-headlines) play a vital pa... (more) Published By: Karon Thackston Submitted: 25 September,2004 |
| 239 | 10 Eye Popping Ad Copy Secrets Preview: 1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales. 2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you,... (more) Published By: Robert Kleine Submitted: 27 September,2004 |
| 240 | “Super Adjectives” Boost the Power of Your Copy Preview: By Karon Thackston © 2004 http://www.learn-copywriting.com Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers’ m... (more) Published By: Karon Thackston Submitted: 05 October,2004 |
| 241 | Interactive Sales Letter Skyrockets Conversions with 2 Simple Questions Preview: There are many tactics and techniques that go into converting visitors into buyers. However, this article will prove to you why creating an “interactive” sales letter will be the most critical weapon in your modern marketing arsenal to accomplish this. Most Internet Marketers rely on their savvy copywriting techniques and persuasive skills learne... (more) Published By: Scott Stevenson Submitted: 15 October,2004 |
| 242 | TESTING HEADLINES Preview: TESTING HEADLINES A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one…or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers. Th... (more) Published By: Patrick Quinn Submitted: 18 October,2004 |
| 243 | Ways To Improve Your Ad Copy Preview: 1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad copy should be unless space is a consideration. The ad should be long enough to sell your product. 2. You could add some sub headlines on your ad copy. Sub headlines act just like headlines; they grab the readers attention. They'll keep the readers... (more) Published By: Robert Kleine Submitted: 18 October,2004 |
| 244 | Knowing Your Market ~ The Key to Good Sales Copy Preview: One of the most important facets of good copywriting is knowing the market you’re writing for. You must know what this market is looking for and what problems it needs to solve. Once you know the answers to those two questions you can write effective persuasive copy that will bring you results. Writing generic ads that aren’t directed to a specif... (more) Published By: Linda Offenheiser Submitted: 19 October,2004 |
| 245 | Strategic Copywriting: So Much More than Text Optimization Preview: So Much More than Text Optimization Because web copy is so important for achieving the results you want and expect from your website - and because so much stress is now placed on the use of WORDS by SEO companies - we want to explain the concept of "strategic copywriting" and in doing so, show you why it's so much more than optimizing text for se... (more) Published By: Carolyn Evans Submitted: 22 October,2004 |
| 246 | Advertising the Kanoodle Way Preview: Another great tool for advertising is http://www.kanoodle.com. At Kanoodle.com you can sign up and get $5 free towards you advertising cost. You can then request for Kanoodle to review your submission and create a list for you with the keywords that best describe your website. This process will use up your $5 credit but is well worth it. This is ... (more) Published By: Lawrence Roth Submitted: 24 October,2004 |
| 247 | Image and name recognition can provide a constant stream of referrals. Preview: Does your product sell itself or does your image and name recognition determine your amount of sales? Image is a powerful management tool and too often we over look it. Let's face it. If you are not a corporation with millions of dollars for yearly television or newspaper advertising you are marketing your business on a limited budget with limit... (more) Published By: Michael J. Berry Submitted: 24 October,2004 |
| 248 | How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads Preview: If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element. A great ad with the wrong headline can bomb, whereas a great headline on an average ad will probably do OK. Let's take a look at a few tec... (more) Published By: William Swayne Submitted: 24 October,2004 |
| 249 | How to get your customers to trust your website Preview: You’re welcome to publish this article free of charge provided: - you include the byline - byline includes a functioning link to http://www.divinewrite.com - you don’t change the article in any way - you provide a courtesy copy once published How to get your customers to trust your website By Glenn Murray * Research reveals three import... (more) Published By: Glenn Murray Submitted: 26 October,2004 |
| 250 | How To Write Better Solo Ads Preview: Writing responsive ads may seem like an exact science, but there are some simple things you can do to increase your response rate. Here are some tips on how to write better solo ads. Start with the subject line. Your subject must be compelling and exciting and entice the reader to open your ad, but you do not want to mislead the reader because ... (more) Published By: Jeremy Gislason Submitted: 27 October,2004 |