| 211 | Avoid The Big Advertising Mistakes Preview: Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes: Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything. ... (more) Published By: Robert Warren Submitted: 03 June,2004 |
| 212 | Five Keys To Leaner And Meaner Copywriting Preview: Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them go as soon as you can. Writing effective marketing material is all about writing crisply with just a handful of words. Clean writing isn't an ac... (more) Published By: Robert Warren Submitted: 03 June,2004 |
| 213 | The Power of the Press Release - Generating Effective Media Coverage Results Preview: Producing an effective press or media release is one of those tasks that initially seems quite straight-forward – that is, until you actually sit down at your computer to draft one yourself. ·First there’s the writing - a process that can instantly cause beads of sweat to form on your over-stressed brow. ·Next there’s the distribution – which org... (more) Published By: Mel-Lynda Andersen Submitted: 04 June,2004 |
| 214 | Segmenting Your Target Audience Through Your Copywriting Preview: by Karon Thackston © 2004 http://www.copywritingcourse.com Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of people and know them well. I guess that’s why many people get so frustrated when it seems they have mor... (more) Published By: Karon Thackston Submitted: 08 June,2004 |
| 215 | lgvx 510 lcd and housing Preview: As a leader manufacture in China, we mainly export mobile phone Original lcd, mobile phone hands free, mobile phone flex cable, mobile phone socket, and mobile phone original housing for including LG, Motorola, Nextel, Samsung, Sanyo, Nokia, etc. Our company own 9 professional technical persons and our 70% productions export overseas, welcome to v... (more) Published By: connie Submitted: 10 June,2004 |
| 216 | nextel i530 lcd and housing Preview: As a leader manufacturer, we mainly export mobile phone lcd, handfree, flex cable ,socket, housing, antenna, keypad, PA,IC etc original mobile phone accessory, welcome to visit our website http://www.367net.com and email to slc@367net.com today. About the Author None... (more) Published By: connie Submitted: 10 June,2004 |
| 217 | Copywriting and Your Five Senses Preview: Copywriting and Your Five Senses by Karon Thackston © 2004 http://www.copywritingcourse.com In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer’s five senses don... (more) Published By: Karon Thackston Submitted: 25 June,2004 |
| 218 | The Domino Theory... Preview: JV Alert The Domino Theory... By Phil Basten and Jane Mark (JPE Advertising) Most of us know what dominos are and many of us have seen those amazing demonstrations when a massive number of dominos are set in a somewhat magical array and the creator pushes one domino over and they all fall down in harmony one after the other. It's called t... (more) Published By: Phil Basten Submitted: 26 June,2004 |
| 219 | Internet marketing and keyword search - why branding should make a difference but isn't Preview: Online marketers are busy mapping that magical space where the overlap between real life and the internet is at its most poignant. Where else would they be looking than where real people are actually s p e l l i n g out what they are planning to buy - searches on the web? Every online marketer does it. Buying keywords like crazy. But that is jus... (more) Published By: Angelique van Engelen Submitted: 18 July,2004 |
| 220 | Don Quixote's Post Humous Virtual Expedition - Filling The Black Holes In Cyber Space Preview: Perhaps the online community today is not so different from Don Quixote chasing after windmills, mistaking them for giants. Excessive web browsing might yield more or less similar symptoms of lunacy as those displayed in Quixote's mad adventures. If the web were to appoint godfathers, Michael Saavedra Cervantes, Don Quixote's inventor, would be... (more) Published By: Angelique van Engelen Submitted: 18 July,2004 |
| 221 | Make Your Sales Copy Believable Preview: You read all kinds of articles telling you which power words and "triggers" to use in your sales copy. These words are assumed to be "magic bullets" that will immediately put your prospects in the mood to buy whatever you're selling. How could anyone fail to purchase your "amazing" product that's "proven" to "explode" their sales, especially ... (more) Published By: Linda Offenheiser Submitted: 18 July,2004 |
| 222 | 5 Ways to Get More Results from Your Web Copy Preview: 1) Don’t just emphasize benefits. Emphasize value as well. Let’s say you’re selling a new product. Let’s call it popcorn facial masks. Yes, you should emphasize that’ll these exfoliating scrubs will make you look younger and sexier. Now, let’s pump up the copy with some value in dollars and cents. Announcing Popcorn Facials. An innovative new ... (more) Published By: Vanessa Selene Williams Submitted: 25 July,2004 |
| 223 | 5 Secrets of Successful Copywriting Preview: 5 Secrets of Successful Copywriting © 2004 David Garfinkel Would you like your sales to go through the roof? Of course you would. Who wouldn't? I have found five secret "keys" that dramatically improve the money-making ability of just about ANY sales message. This discovery came from writing hundreds of successful sales messages myself, and he... (more) Published By: David Garfinkel Submitted: 25 July,2004 |
| 224 | Writing Benefit-Driven Web Copy – 4 Steps to More Sales Preview: You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers? Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.divinewrite.com/benefits.htm). That article challenged business owners and marketin... (more) Published By: Glenn Murray Submitted: 27 July,2004 |
| 225 | Script Mechanics—Suggestions for Writing Effective Voiceover Copy Preview: As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don’t have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform. Here are some ideas to consider before you put your pen to paper or fingers to keyboard. COMMERICALS: RADIO AND T... (more) Published By: Peter Drew Submitted: 28 July,2004 |
| 226 | What Is Blogging? Preview: What Is Blogging? Blogs have been around for many years but have recently become somewhat a new ‘craze’. A Blog is short for Web Log is basically an online journal. They can be set up at little to no cost at all, and can be used for a wide variety of things. Some bloggers just blog for the fun of it, while others tend to use their blogs for busi... (more) Published By: Kara Kelso & Anita DeFrank Submitted: 28 July,2004 |
| 227 | Copywriting Makeover: Making An Emotional Connection - Part 2 of 2 Preview: by Karon Thackston © 2004 http://www.copywritingcourse.com In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf... (more) Published By: Karon Thackston Submitted: 30 July,2004 |
| 228 | Copywriting Makeover: Making An Emotional Connection - Part 1 of 2 Preview: by Karon Thackston © 2004 http://www.copywritingcourse.com One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotio... (more) Published By: Karon Thackston Submitted: 30 July,2004 |
| 229 | Boost your selling power with your call-to-action phrases Preview: Look at your marketing material. Now, is there something missing? If you’re missing a phrase or paragraph requesting your customer’s business, your copy is lacking an essential component. You can’t assume that your customers will know why they should act, how they should, or when they should act. Still unsure of what “call-to-action” is. Look at... (more) Published By: Vanessa Selene Williams Submitted: 31 July,2004 |
| 230 | Writing Guarantees that Sell Preview: “This offer is good but can you guarantee it.” Why write a guarantee for your product or service? It reduces the risk in the eyes of your customers, enough to turn a cynical customer into a convinced customer. So, what makes a good guarantee? Besides the obvious, “I guarantee it,” strong guarantees include elements that not only ease the custom... (more) Published By: Vanessa Selene Williams Submitted: 09 August,2004 |