| 191 | Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2 of 2 Preview: by Karon Thackston © 2004 http://www.copywritingcourse.com In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffective use of testimonials, a lack of focus on the target customer’s buying process, and the inabilit... (more) Published By: Karon Thackston Submitted: 23 March,2004 |
| 192 | About Your Copyright Preview: With the easy access of the Internet, more people are writing and creating and displaying their art publicly than ever before. As a marketing coach, I receive many questions about copyrights – how to get your own, and how to know about someone else’s work. WHAT EXACTLY IS A COPYRIGHT? According to the U. S. Copyright Office, a copyright is “a f... (more) Published By: Susan Dunn, MA, Marketing Coach Submitted: 04 April,2004 |
| 193 | Breathe new life into your half-dead website by using words that sell Preview: This article may come as a surprise to you. Especially since it is written by a web designer. Let me explain...... Rescue Your Web Site from Boring Words and Poor Design. The difference between a successful website design and a site that brings in zero or very little business is not how nice the graphics are, not the colors you choose. It's n... (more) Published By: David Peterson Submitted: 12 April,2004 |
| 194 | Writing direct mail that really, really works Preview: So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimer’s association is worth giving money to. It could be computer equipment, hand-sewn dolls clothes or garden gnomes. Wh... (more) Published By: Julia Hyde Submitted: 12 April,2004 |
| 195 | Ten Tips for Writing Effective Web Copy Preview: On the Internet programmers and designers rule, not the writer. Yet words drive targeted traffic to your site, carry content, make the sale, convey marketing messages, persuade people to buy and make the difference between your site’s success or failure. Here are 10 tips for writing effective web copy: 1. Make sure content is easy to read In ... (more) Published By: Julia Hyde Submitted: 20 April,2004 |
| 196 | Finding Your Client's Business Problem Leads to Better Copy Preview: WHAT’S THEIR PROBLEM? How do you begin a dialogue with a prospect, be it in person, on your website or in print? You talk about your client’s business problem. What IS your client’s business problem? Answering this question is the hardest part of marketing. What we all do instead, is focus on our solution, i.e. “what we do.” “We sell ... (more) Published By: Neroli Lacey Submitted: 23 April,2004 |
| 197 | Cleaning Up Your Copy Preview: When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. . You use your right brain, the creative side. So when you have an idea and your mind says, “not relevant to my core subject,” you ignore the doubt. You don’t cross anything out. You behave as magpie. To polish your copy, you do the op... (more) Published By: Neroli Lacey Submitted: 23 April,2004 |
| 198 | Organizing Your Data to Write Better Copy Preview: Last quarter I talked about interviewing / gathering data. So now you’ve got several thousand words of notes, hopefully digitally recorded. What comes next? GETTING ORGANIZED I suggested organizing your interview questions into 4 groups. I’m going to label them for you A, B, C, D. · ·what is the business problem? = A · ·what is the high leve... (more) Published By: Neroli Lacey Submitted: 23 April,2004 |
| 199 | Better Copy: The Interview is the Key Preview: Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF. If you hired a writer to create the copy for you, he/she would likely start by interviewing you. He would ask every question he could think of about your subject and keep pr... (more) Published By: Neroli Lacey Submitted: 23 April,2004 |
| 200 | Writer Wanna Be's Preview: Before my discovery of the internet, in attempting to deal with Christian publishers, I came to realize what preachers have known for a long time. Many publishers use the 'Christian' name for a fast buck. Like others, they want to know who you know and everything else possible that might prove your book will sell on the merit of your name, only; ... (more) Published By: Joyce C. Lock Submitted: 24 April,2004 |
| 201 | A Lesson From “The Apprentice” That Can Make You A Master Preview: by Karon Thackston © 2004 http://www.copywritingcourse.com I have to admit, I was curious. When I saw previews of a new show called “The Apprentice,” it made me want to at least watch the premiere to see what was going on. Immediately, I was hooked. The whole idea of candidates - from all walks of life, not just college grads fresh from their co... (more) Published By: Karon Thackston Submitted: 27 April,2004 |
| 202 | Using Sara Crewe's Greatest Power in Your Newsletter Preview: Using Sara Crewe's Greatest Power in Your Newsletter By Jessica Albon Copyright 2004, The Write Exposure "Of course the greatest power Sara possessed and the one which gained her even more followers than her luxuries..., the power that Lavina and certain other girls were most envious of, and at the same time most fascinated by in spite of themse... (more) Published By: Jessica Albon Submitted: 05 May,2004 |
| 203 | Shocking Experienced Copywriter Reveals Little-Known Secrets To Closing BIG Ticket Deals! Preview: Copyright © 2004 Quick Turn Marketing International, Ltd. Dear Friend, Hogwash! That’s what I say to people who tell me that their business is purely and solely a "cheapest price business." People who stubbornly insist that "MY business is different" are right, but not in a good way. Their business is different because it will never make b... (more) Published By: Dan Lok Submitted: 12 May,2004 |
| 204 | Persuasive Communication Preview: Is all communication persuasive? Sometimes, it seems it is. At the least, we can say much of our communication includes a persuasion component. Consider this article, which takes an editorial rather than an overtly persuasive approach. Yet, the underlying premise is that strategic communication works more effectively than communication without a ... (more) Published By: Robert F. Abbott Submitted: 13 May,2004 |
| 205 | Copywriting Is Not One-Size-Fits-All Preview: by Karon Thackston © 2004 http://www.copywritingcourse.com I was in shock. Honestly, I shook my head when I read his email. I meant no disrespect; I just couldn’t believe he really felt that way. “Karon, I want you to write the sales letter for my site. How much will it cost me?” read his note. After looking at his home page and evaluating his ... (more) Published By: Karon Thackston Submitted: 15 May,2004 |
| 206 | Getting that Magical Click Preview: This article explains how to get people to click through to your targeted web page. We define the targeted webpage to be your ‘profit page’ – be it a page of your own or one of your affiliate sales pages – any page that has the potential to earn money for you. Getting traffic to the targeted page is the most important thing you need to do whether ... (more) Published By: Fazly Mohamed Submitted: 16 May,2004 |
| 207 | Getting Results from Your Writing & Speaking Preview: When we communicate, we usually want something to happen. We want results. And, when we’re conscious of results, we’re seeking effective communication. To put it another way, the effectiveness of communication can be measured by the responses it gets. It's not measured by how well we wrote or how eloquently we spoke, although those can help us g... (more) Published By: Robert F. Abbott Submitted: 17 May,2004 |
| 208 | Wording Up Your Website Preview: Back to basics. Forget funky design, good copywriting is the key to a clear and intuitive website. Are you losing business because of your website? More and more customers are logging on to the Web to decide where to spend their money because it is quick and convenient, and they can jump from site to site instead of walking from store to store.... (more) Published By: Glenn Murray Submitted: 21 May,2004 |
| 209 | Writing Newsletters – Tricks of the Trade Preview: Follow 10 simple rules of thumb, and you’ll soon be writing great newsletters and reaping the rewards. Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or establish your authority, or simply reach a wider market, a newsletter can do the job for you. You just h... (more) Published By: Glenn Murray Submitted: 21 May,2004 |
| 210 | 10 Tips on How to Cultivate Relationships with Editors Preview: 10 Tips on How to Cultivate Relationships with Editors If you are an aspiring writer, or you simply want to augment your professional qualifications by publishing material related to your field of expertise, listen up. Here are a few tips that will help ingratiate you in the hearts and minds of editors. Once you’ve established a positive rapport ... (more) Published By: Elizabeth Kirwin Submitted: 23 May,2004 |