| 1891 | Marketing For The Self-Employed Preview: Marketing is the key to any business' success. If you don't have any clients, then you don't have a business. But before you go out looking for clients, you will need two things. The first is a business card. This is probably the most important piece of marketing and promotional material you will ever use. This little piece of paper will tell peop... (more) Published By: Jeff Colburn Submitted: 07 April,2003 |
| 1892 | Insurance For The Self-Employed Preview: The biggest concern I hear from people who are thinking about starting, or already have, their own business is the lack of medical insurance. What most people don't know is that there are many options available that will allow you to have both medical and dental insurance without having a large company paying most of the premiums. When you go loo... (more) Published By: Jeff Colburn Submitted: 07 April,2003 |
| 1893 | "Micro-management: Necessary evil or just plain evil?" Preview: Micro-management. It’s a fact of management life. What I want to know is why so many people hate to be micro-managed yet so many managers continue to do it? Is it a trust issue? Do micro-managers think that for something to be done right, it must be done themselves? Is it because it takes longer to train employees to do something than it is to d... (more) Published By: Molly Luffy Submitted: 09 April,2003 |
| 1894 | HOW TO STAY MOTIVATED WHEN BUSINESS IS SLOW Preview: HOW TO STAY MOTIVATED WHEN BUSINESS IS SLOW BY: Vicente Alfonso Contributing Writer April 14,2003 Let's say you get sick of the rat race, and decide to start your own business. You do your research and set up the business. now the only problem is that orders are not coming as quick as you would like, and you begin to wonder if you made the right... (more) Published By: Vicente Alfonso Submitted: 14 April,2003 |
| 1895 | The Secret From The King Of Pay Per Clicks Preview: At Joel Christopher's recent Master List Builders' Workshop in San Antonio, Texas, Marlon Sanders told the audience that I was "The King Of Pay Per Clicks." He explained that there was no investment he could think of that gave a faster or better return on your investment than pay-per-click search engines. After all, I had done campaigns where I ea... (more) Published By: Willie Crawford Submitted: 14 April,2003 |
| 1896 | Nearly Everyone Uses It, and So What? Preview: Occasionally a prospective client comes to me very gungho about getting publicity and declares that they envision coverage in every major newspaper in the country and on every network broadcast. After all, their logic runs, our product is something everyone uses -- we have close to 150 million customers a year in the U.S. alone. "Whoa!" I re... (more) Published By: Marcia Yudkin Submitted: 14 April,2003 |
| 1897 | Guard against conflicting messages. Preview: Guard against conflicting messages. Did you ever consider that, without knowing it, you may be inadvertently sending the wrong messages to your customers? Consider the three following points: What you promise versus what you do. You can send a conflicting message if you lead customers to expect a level of service that differs from what... (more) Published By: Roy Bartell Submitted: 15 April,2003 |
| 1898 | Ezine Readers Not Biting? Change the Bait, Part I Preview: Ezine Readers Not Biting? Change the Bait, Part I By Jessica Albon Copyright 2003, The Write Exposure A newsletter can be a fantastic way to lure new customers, but without the right bait, you can send out line after line (or issue after issue) and not get a single bite. What should you be baiting your newsletter with? Let's take a look: 1. The... (more) Published By: Jessica Albon Submitted: 16 April,2003 |
| 1899 | Ezine Readers Not Biting? Change the Bait, Part II Preview: Ezine Readers Not Biting? Change the Bait, Part II By Jessica Albon Copyright 2003, The Write Exposure Every day we get dozens of letters from frustrated company newsletter publishers who want to know why their newsletter’s not selling like they think it should. While every newsletter and each audience is different, we’ve found 9 areas that oft... (more) Published By: Jessica Albon Submitted: 16 April,2003 |
| 1900 | Ezine Readers Not Biting? Change the Bait, Part III Preview: Ezine Readers Not Biting? Change the Bait, Part III By Jessica Albon Copyright 2003, The Write Exposure In part III of our series on maximizing your newsletter's power as a salesperson, we'll show you how to optimize three key areas in your newsletter once for sales indefinitely. Today's elements increase sales by increasing your company's credi... (more) Published By: Jessica Albon Submitted: 16 April,2003 |
| 1901 | How To Profit From Initial Consultations Preview: How to Profit from Initial Consultations "I'd love to work with you, but..." How many times have you heard these words? As a professional service provider looking to grow your business, isn't it sometimes frustrating to hold an initial session with someone who you'd love to work with but the potential client has a whole list of reasons why s/he ... (more) Published By: Dr. Rachna D. Jain Submitted: 19 April,2003 |
| 1902 | The Buyers Guide Preview: Hi there My Name is Alex Nielsen and a am running a site for those that like to buy online and and gets % on the things that thay buy online. Take a look on my Website and see how you can get % online. Too you succees Alex Nielsen About the Author Alex Nielsen is the author of "The Buyers Guide" He has helped thousands of individuals to buy ... (more) Published By: Alex Submitted: 24 April,2003 |
| 1903 | Choosing a design firm Preview: Before choosing which design firm your company should choose, you company should decide what exactly you will need and what your ultimate goals are. There are thousands of design firms; some specialize in web development, others in design. But which one do you need? Maybe you don't need either, it is possible that all you need is a graphic design... (more) Published By: Joel Strellner Submitted: 24 April,2003 |
| 1904 | Tips For Surviving As A Corporate Refugee Preview: In her book "Are You A Corporate Refugee", Ruth Luban associates "corporate refugees" with refugees who never intend to leave their home country. People who are uprooted from the familiar terrain, customs and native language they've known for a very long time. From my own experience as a corporate refugee over the past year, I can validate that t... (more) Published By: Lora J Adrianse Submitted: 30 April,2003 |
| 1905 | 5 Ways to Negotiate More Effectively Preview: Five Ways to Negotiate More Effectively “What’s your best price?” “That’s too expensive.” “Your competitor is selling the same thing for….” Most salespeople and business owners hear statements like this every day. That means it is important to learn how to negotiate more effectively. Here are five strategies that will help you drive more dolla... (more) Published By: Kelley Robertson Submitted: 30 April,2003 |
| 1906 | Multiculturalism: The New Reality Preview: Multiculturalism is a reality in the US and for those of us who do business globally. The US has more legal immigrants yearly than all the other countries in the world combined. Also there are vast cultural differences among "native" Americans living in the US for several generations, as you know if you've done business with a New Yorker (better... (more) Published By: Susan Dunn, The EQ Coach Submitted: 01 May,2003 |
| 1907 | Cyber Speed And the Speed of Thought Preview: Cyber Speed And the Speed of Thought Copyright© 2003 The Wealth Writer eZine. Word count 498 Marketers on the Internet often overlook the fact that any potential customer arriving at their website is travelling at cyber speed or the speed of thought, you have got approximately 15 seconds to grab the web surfers attention or click, goodbye ... (more) Published By: Kerry Harrington Submitted: 01 May,2003 |
| 1908 | Please Don't *You* Buy Any More Useless Reprint Rights Preview: Yes, one of the quickest ways to get into business for yourself is to buy the reprint rights for someone else's product. It saves you the time and effort of developing your own product. It lets you start selling the product right away and you often keep all of the money. The problem seen far too often is that too many newbies buy totally worthle... (more) Published By: Willie Crawford Submitted: 02 May,2003 |
| 1909 | Online Press Rooms Save the Media Time and Frustration Preview: When Web site usability guru Jakob Nielsen tested how well major corporate sites met the needs of reporters, he gave them a "D" grade. Journalists who tested sites for him located basic information such as the companies' financials, management team, commitment to social responsibility and a phone number for a PR contact only 60 percent of t... (more) Published By: Marcia Yudkin Submitted: 02 May,2003 |
| 1910 | Phone Pitches Can Pay Off Preview: More than a decade ago, Colorado consultant Debra Benton gave her career a lasting boost in less than one minute. She called a famous columnist and told him in one sentence what she did: teach executives how to have charisma. The columnist took her number and called her back a week later for an interview. The day his article appeared, she re... (more) Published By: Marcia Yudkin Submitted: 02 May,2003 |