| 1271 | Public Relations: Antidote for Small Business Failure Preview: When small businesses fail, the wreckage is often assigned to undercapitalization, among other mistakes. Seldom is failure attributed to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting bankruptcy. In my view, raising money for new businesses is a skill best left to ... (more) Published By: Robert A. Kelly Submitted: 03 February,2002 |
| 1272 | How to Hit the Public Relations Bullseye (the first time) Preview: So, what IS a public relations bullseye? The public relations professional must modify somebody’s behavior if he or she is to hit that bullseye and earn a paycheck – everything else is a means to that end. Here’s why. In public relations, a bullseye can mean survival when it successfully changes the perceptions and, hence, the behaviors of certa... (more) Published By: Robert A. Kelly Submitted: 03 February,2002 |
| 1273 | WHAT TO DO IF YOUR RETAIL BUSINESS IS IN TROUBLE Preview: January 2002 SMARTRETAILERS.com RETAIL E-TIP OF THE MONTH: WHAT TO DO IF YOUR RETAIL BUSINESS IS IN TROUBLE A prelude: For those of you who are into the Internet and know something about search engines and search results and for those of you who are not, and before I get into this month’s tip, I wanted to show you something that makes me feel a... (more) Published By: James A. Nannen Submitted: 03 February,2002 |
| 1274 | Thinking About A Public Relations Career? Preview: Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline. Yet, some public relations people manage to go through their entire career without a firm grasp of what public relations ... (more) Published By: Robert A. Kelly Submitted: 03 February,2002 |
| 1275 | Art Collecting: For Profit and Pleasure Preview: Have you ever considered collecting art for investment purposes? If you are at home or in your office take a quick look around. Chances are that you have some sort of art hanging on your walls. You or some else selected it because you need something to put on your walls and you liked the how it looks. In some cases the price may have been a consid... (more) Published By: Ivan Cavric Submitted: 07 February,2002 |
| 1276 | Establishing A Professional Image When You Work At Home Preview: Establishing A Professional Image When You Work At Home by BB Lee (C)2002 (542 Words) It is often difficult to appear professional if you are working out of the home, among noisy children, barking dogs, hungry spouses waiting for dinner. And certainly many potential clients express open disdain if they call your home and hear screaming childr... (more) Published By: BB Lee Submitted: 07 February,2002 |
| 1277 | Cultivating Performance Preview: Can you turn poor performers into company assets, or should you simply fire them? Before you decide, take time to evaluate your management approach and the employee's capability. Then develop a plan that supports an employee with high potential, or redirects the employee to another employer. Step One - Evaluate Evaluate the employee and his job ... (more) Published By: Gloria Dunn Submitted: 08 February,2002 |
| 1278 | How To Reduce Workplace Stress Preview: A 40-year-old marketing executive, highly stressed from deadlines and problems at work, developed ulcers and saw his hair turn prematurely gray. One morning, he said, "I'm sick, not happy, getting old and not doing this anymore." He quit his job and sold his mini-mansion, BMW, plane and boat. He and his wife bought a Volkswagen camper and traveled... (more) Published By: Gloria Dunn Submitted: 08 February,2002 |
| 1279 | Count On It! Preview: "What we see depends mainly on what we look for." -- John Lubbock One of my clients (let's call him Mike) was telling me how important it is to him that he sell long-term maintenance contracts, not just ad hoc projects. Makes sense. The long-term contracts provide some stability and predictable cash flow. They assist in getting closer to his cl... (more) Published By: Gary Lockwood Submitted: 10 February,2002 |
| 1280 | Recruit Your Way to the Top! Preview: Essentially, a sales manager’s primary job is to recruit, train and motivate their sales force. Of these three vitally important responsibilities, recruiting is the least understood and by far the most challenging. When you recruit the right person you will find that they are eager to train and self motivated. On the other hand, if you hire someon... (more) Published By: John Boe Submitted: 10 February,2002 |
| 1281 | Working With Freelance Writers Preview: Many companies are turning to freelance writers to get their projects completed. After all, there are plenty of advantages to dealing with freelancers: no salaries, vacation time, sick days, health insurance or benefits. Also, using an outside writer will ensure a fresh perspective. Here are some tips for working with freelance writers to build re... (more) Published By: Linda Alexander Submitted: 11 February,2002 |
| 1282 | Public Relations Going O.K.? Preview: Yes? Good! Still, if you’re not getting the behavior changes you paid for, you’re wasting your money. Here’s why I say that. People act on their perception of the facts, and those perceptions lead to certain behaviors. But something can be done about those perceptions and behaviors that leads to achieving your organization’s objectives. Whi... (more) Published By: Robert A. Kelly Submitted: 11 February,2002 |
| 1283 | Attract Media Coverage Without Spending Advertising $$ Preview: Advertising is expensive. PR is often low cost or free. Try these ten tips for attracting free PR to your business. But here is a word of caution. When sending press releases to the media, remember that less is more. The journalist who encounters a press release from your company every week learn to ignore anything with your name on it. 1. Capita... (more) Published By: June Campbell Submitted: 12 February,2002 |
| 1284 | It's Hard to Imagine Preview: I was driving through the fog in 35-degree temperatures and a forestry truck passed me. I remember thinking that the fire danger must be zero; "It's hard to imagine that it will ever be so hot and dry again that the fire danger will be high." But I knew that it would be. Then I realized that when it is so hot and dry, it will be hard to imagine it... (more) Published By: Dave Balch Submitted: 13 February,2002 |
| 1285 | Creating A Business That Brings You Joy Preview: You just won the lottery and in order to receive your check, you must have a full time job. What would you be doing? Would it be what you are doing now? If not, ask yourself why. Do you just need to add a little fun to your career or business, or is it that you are not happy with your current position and feel ready to go for what you REALLY want ... (more) Published By: Maria Marsala Submitted: 13 February,2002 |
| 1286 | COMPLAINING CUSTOMERS ARE GOOD FOR BUSINESS Preview: Remember the Coca Cola marketing disaster a few years ago? They tried to switch Coke drinkers to New Coke. It didn't work. Fortunately, the company quickly recognized the problem and had the resources to recover fast. Their follow up research revealed that only 1 unhappy customer in 50 takes time to complain. The other 49 just quietly switch ... (more) Published By: Bob Leduc Submitted: 13 February,2002 |
| 1287 | Numbers Low? Your Sales Team CAN Survive A Recession! Preview: © 2002 Kathi Graham-Leviss http://www.xbcoaching.com When companies begin tightening the reigns on spending due to a recession, you really have to put your sales skills to the test. That one simple transaction becomes a tennis match of offer and counter offer that can lead to a failed closing if you aren’t careful. However, with a little creativi... (more) Published By: Kathi Graham-Leviss Submitted: 15 February,2002 |
| 1288 | Setting Professional Standards and Boundaries Preview: Professional standards are strong guidelines for how you treat yourself within your business or career. They can include a code of ethics, guarantees, how many hours you work, etc. Professional boundaries are about how you want your clients to treat you within your business. They can include requesting to be paid on time, honesty, how to cancel ap... (more) Published By: Maria Marsala Submitted: 16 February,2002 |
| 1289 | Do What You Always Do, and You'll Get What You Always Got Preview: There used to be a computer game called 'Leisure Suit Larry - Looking for Love in all the Wrong Places.' How appropriate that concept is to the vast majority of businesses: they are looking for customers in all the wrong places. There is a famous true story about a Chiropractor who built a million dollar practice, sold it, then went right ahead a... (more) Published By: Martin Avis Submitted: 16 February,2002 |
| 1290 | Why Change? Preview: Why are most people tired at the end of their workday? Not because they've had to do so much physically demanding work. Most jobs are not physically tiring. Running down a Mastodon -- that's tiring. In an "information" economy, most people's jobs are not hard physically. I had an inside sales job where I was on my feet much of the day and, yes, at... (more) Published By: Robert Brents Submitted: 17 February,2002 |