| 171 | "The Perfect Online Ad" Preview: Most people attempting to do business online not only send out a great deal of email, they also receive it. In order for your email message to stand out from the crowd, it must be different and unique. And, in order to be the "Perfect Online Ad" it merely needs two (2) "Key" elements: 1. A "Killer" Title. 2. An Email Link. The Title. The Titl... (more) Published By: A.T.Rendon Submitted: 22 November,2001 |
| 172 | WANT PRESS COVERAGE FOR YOUR COMPANY? Preview: Want to get your company news into the media? It'll never happen unless you start by understanding what editors and reporters want. To find out what works, I spoke to editors and reporters at top media organizations across the country. The editors quoted here work at the top 100 papers and some of the highest visibility media in the United State... (more) Published By: B.L. Ochman Submitted: 22 November,2001 |
| 173 | 3 WAYS TO GET MORE SALES WHEN YOU ADVERTISE Preview: Here are 3 powerful marketing tactics you can use to get more sales the next time you advertise. All 3 work for any business. And you can use them effectively on the Internet or in traditional media. 1. PROMOTE 1 THING AT A TIME Most people dislike making a decision to buy something when it forces them to reject or delay buying something els... (more) Published By: Bob Leduc Submitted: 22 November,2001 |
| 174 | From an Ad to a Web Site Sale Preview: The great aim of education is not knowledge but action. -- Herbert Spencer Contrary to the belief of millions of web site owners, copywriting is not just a bunch of "hype" words pushed together to make a sale. Your advertising approach must create a lasting impression or a memory, if you will. Successful copywriting is the technique of implantin... (more) Published By: /"Wild Bill/" Submitted: 22 November,2001 |
| 175 | "HUGE FREE Exposure With A Press Release! - Part 2" Preview: Here is the basic format for a Press Release: (You can also receive it via email at: mailto:pr_sample@emailexchange.org ) Subject of email should read: Press Release - [ Then Type Your Subject In Several Words or a Short Sentence ] [ For the BODY of your email message, write: ] FOR IMMEDIATE RELEASE CONTACT: Your Name Company Name St... (more) Published By: A.T.Rendon Submitted: 22 November,2001 |
| 176 | "HUGE FREE Exposure With A Press Release!" Preview: The whole process of releasing information to the media can be very tedious. There are many online services that will do the job for you for fees ranging upwards of $500. However, even if you never heard of a Press Release before, a little online research will yield the SECRETS to establish your very own release in the format expected by the... (more) Published By: A.T.Rendon Submitted: 22 November,2001 |
| 177 | Ask Jeeves 'How Do I Get a Top Listing in your Directory' Preview: Millions of people enjoy using 'Ask Jeeves,' by simply typing in a question and getting back relevant search results. With many of the search engines/directories turning to pay models, 'Ask Jeeves' now offers its own Text Sponsorship Program. A text sponsorship ad consists of a title no longer than 40 characters and a description which can be up... (more) Published By: Merle Submitted: 22 November,2001 |
| 178 | "EXPLODE Your Sales With Solo Ads!" Preview: The very best form of online advertising is Ezine and Newsletter Advertising. And the best type of ad to place is a Solo Ad. Why? First, because Ezines and Newsletters are read by people that have requested to receive those publications. Those people read those ezines and newsletters because they are about a subject that is important to the... (more) Published By: A.T.Rendon Submitted: 22 November,2001 |
| 179 | 10 Effective Ways to Boost Banner Click-through Preview: Banner advertising is one of the most widely used marketing medium on the Internet. Though banner click-throughs have decreased to less than 1.0% in the past year, it is still possible to achieve reasonably good click-through of 3.0% and above. Below are 10 effective steps that I have successfully used to help my clients boost click-throughs on t... (more) Published By: Chee Wee Submitted: 22 November,2001 |
| 180 | Ask Mr. D on Banner Exchange Preview: Dear Mr. D, I recently joined a banner exchange. This is my first venture into banner advertising and I was shocked to see my banner getting a measly .3% click-through rate. Is this a normal ratio or do I just have a lousy banner? Signed, Clickless In Seattle _____________________ Dear Clickless, Back in the good old days (three or four yea... (more) Published By: Bill Daugherty Submitted: 22 November,2001 |
| 181 | Tips For Effective Online Advertising Preview: Banner Advertising The word "banner" in Internet terms is nothing more than a graphic image that announces the name and identity of a Web site, along with a brief description. Banner ads can be an effective way to expose your business to millions of prospects. There are two different kinds of banner ads: FREE ads and PAID ads. Banner a... (more) Published By: Archie R. Lawhorne Submitted: 22 November,2001 |
| 182 | Automatic Ad Submission Preview: Did you know there is software available which will allow you to automatically submit your ads to web sites that accept free ads, and to newsletters that do likewise? This software will submit any number of ads you wish, in any frequency you desire. "Wow - what a great idea!", you might think. I can submit my ads to thousands of these sites with ... (more) Published By: Bob Osgoodby Submitted: 23 November,2001 |
| 183 | How important are headlines? Preview: Studies show that you have less than five seconds to get the attention of a reader. Think about your daily newspaper. Most people scan the paper. If the headline gets their attention, they will probably read the rest of the article. If it doesn't, they probably skip over that story, and continue scanning until they see something of interest. The ... (more) Published By: Bob Osgoodby Submitted: 23 November,2001 |
| 184 | One of the Few Preview: Much of the advertising you see on the web is of the "here today, gone tomorrow" genre. Some think they can throw up a web site or join an affiliate program, and they will have to buy a wheelbarrow to carry the $20 bills in from their mailbox. Well folks, that "ain't" the case. There are a number of forms advertising can take, and let's first dis... (more) Published By: Bob Osgoodby Submitted: 23 November,2001 |
| 185 | Test, Test and Re-test Preview: We could all take a lesson from children. As they are growing up, and learning right from wrong, they are constantly testing to see what they can do, and what is not acceptable. I see hundreds of ads everyday on the web, and while there are some good ones, most fall into the "ho-hum" variety, and some are downright awful. Now this isn't bad, if t... (more) Published By: Bob Osgoodby Submitted: 23 November,2001 |
| 186 | Great Copy Brings Sales Preview: If you have great copy for your ads, you are most likely doing a respectable amount of business on the web. All great copy has certain things in common. First, and foremost it has no spelling or grammatical errors. Nothing turns a prospect off faster than these types of mistakes. In addition to running all your work through a good spelling and gr... (more) Published By: Bob Osgoodby Submitted: 23 November,2001 |
| 187 | Don't Blame the Messenger Preview: I recently had a call from a fellow in Scotland and taking into account the time difference, it was about 2PM there. He called to complain that the ad he placed with us two weeks ago, hadn't produced any leads. While he was venting, I looked up the ad he had submitted. He was in an affiliate program, and they provide a personalized web site, whic... (more) Published By: Bob Osgoodby Submitted: 23 November,2001 |
| 188 | Banner Ads Preview: When Internet Advertising was in its infancy, banner ads quickly became a major player. Statistics were readily available, and they allowed campaigns to be planned, evaluated, and changed within a matter of days instead of weeks. Businesses developed with the sole purpose of managing and distributing these ads. Click-thru rates were developed, an... (more) Published By: Bob Osgoodby Submitted: 23 November,2001 |
| 189 | "Geek Speak" Preview: In the dictionary, a Geek is defined as "A carnival performer whose act usually consists of biting the head off a live chicken or snake". Today however, it has taken on the additional meaning of someone who doesn't fit the norm, and usually refers to someone highly knowledgeable in computers. If you think about it, a geek can exist in any occupat... (more) Published By: Bob Osgoodby Submitted: 23 November,2001 |
| 190 | "Prime the Pump" Preview: Anyone who has a well, knows you have to "Prime the Pump" before you get any water. In order to prime the pump, you have to give it a little water so you can then pump out a lot. Well, the same is true in business - any business, but especially so on the web. Assuming you have a good product that is reasonably priced, how do you market it to turn... (more) Published By: Bob Osgoodby Submitted: 23 November,2001 |