| 251 | Have You Got Style? Preview: Writing Ad Copy with Style takes practice, patience and preparation. I can't give you the practice or the patience, but I can help you to prepare! Product Vocabulary List: Start by building a "Product Vocabulary List". You may be asking yourself, "What the heck is a Product Vocabulary List?" Well, a Product Vocabulary, are actually the building... (more) Published By: Wild Bill Montgomery Submitted: 04 December,2001 |
| 252 | Do You Know Who Owns Your Words? Preview: Writing for the web creates a lot of new questions about who owns all those words circulating out there on web sites, in ezines and in ebooks. What about the CD's created from many of those words in all those digital forms all over the web? Instead of books or articles or columns, it's all being re- named "Content". In a 2nd Circuit Court decisio... (more) Published By: Mike Banks Valentine Submitted: 04 December,2001 |
| 253 | And the Banner Man Held His Banner High Preview: We hear it all the time: "Banners don't work anymore!" But did 'banners' ever really work in the first place? The latest published figures seem to suggest that the average click-thru-rate (CTR) for a banner ad on the Internet is between 0.15% and 0.3%. That is 1.5 to 3 per thousand. Why is that such a surprise? Can you remember the last time you... (more) Published By: Martin Avis Submitted: 04 December,2001 |
| 254 | 10 Proven Tips for Boosting Ad Response Preview: Your ad copy can mean the difference between profitable and unprofitable results from your marketing efforts. There are many ways to boost ad response. Here are ten tips to help you achieve that goal... -- Ad Copy Tip #1: Your headline is very crucial. Yes, headlines can even affect response to your web pages. Many copywriters spend more time on... (more) Published By: Marty Foley Submitted: 04 December,2001 |
| 255 | Excite Me, Tease Me, Make Me Want to............CLICK! Preview: Banners are a necessity for anyone doing business online. Sooner or later you'll want to do some banner advertising or simply swap with another site, so you'll want to make sure you have a few to choose from when that time comes. There are "standard" sizes for banners, and you need to make sure you adhere to those standards before creating them... (more) Published By: Merle Submitted: 04 December,2001 |
| 256 | The Life and Times of a Grizzly Ad! Preview: The first point would have to be the most desired but most often missed. How do you perceive your own work? Your ad just isn't a bunch of words pushed together to make that sale. It is an actual memory you are trying to implant. Don't necessarily write your ad to leap out at the reader, sometimes it's better to have the reader dive in. It's someth... (more) Published By: William /"Wild Bill/" Montgomery Submitted: 04 December,2001 |
| 257 | Advertising Is Dead! Viva le SEO! Preview: The King is dead! Long live the King! The death of Louis XIV. was announced by the captain of the bodyguard from a window of the state apartment. Raising his truncheon above his head, he broke it in the centre, and throwing the pieces among the crowd, exclaimed in a loud voice, "Le Roi est mort!" Then seizing another staff, he flourished it in th... (more) Published By: Mike Banks Valentine Submitted: 04 December,2001 |
| 258 | MAKE YOUR EZINE AD STAND OUT Preview: In my experience, I've found that advertising in ezines is a great way to get response. The problem is, there are a lot of people out there who have realized the same thing. It used to be that your classified ad was only competing with one or two other ads per issue. Now that everyone has discovered this advertising technique, your ad may be comp... (more) Published By: Lisa Lake Submitted: 04 December,2001 |
| 259 | Email vs. The Web Preview: What Works Best for Selling Online? Email or Web Pages? Good question right? I always thought so! That is until I went through my little learning curve. I can save you from the same lessons if you have a few moments... You see, I do a ton of classified advertising on the net. I utilize ezines, AOL, newsgroups (carefully thru my sig), and many we... (more) Published By: Lisa Walstad Submitted: 04 December,2001 |
| 260 | Secret Money Making Strategy - Learn How to Write Powerful Advertising Copy Preview: As simple as this sounds, 99% of all the business owners in the country just plain don't know how to design and write good advertisements. And that includes most of the biggest companies in business. If you have any intentions of operating a business of any kind, learning how to write advertising copy is the most important thing you must d... (more) Published By: Michael J. McGroarty Submitted: 05 December,2001 |
| 261 | Captions that PULL your customers TO you Preview: Are you tired of so and so? Do you continually waste time and money trying to so and so? Then try our amazing so and so! We guarantee so and so or your money back. Plus if you purchase so and so now we will offer you so and so FREE! “I was continuously wasting my money with products that didn't work for me. But after trying so and so I am amaz... (more) Published By: Mimi AK Submitted: 05 December,2001 |
| 262 | Ban the Banners Preview: New webmasters often hold the mistaken belief, that the more banner ads they have on their site, the more money they will make. They blanket their sites with them, hoping, that the more banners people see, the better the chance, that someone will actually click on them. What they don't understand, however, is that they are actually driving traffi... (more) Published By: Michael T. Smith Submitted: 05 December,2001 |
| 263 | Why you should never pay "rate-card" Preview: Off line advertising is a great way to get an extra traffic boost, but it can be very expensive if you haven't done it before.... There is a 'fixed', published rate for advertising in newspapers and magazines. This is called the "rate-card" price. The 'rate-card' is a newspapers or magazines published "priced list" of space in the publication co... (more) Published By: Neil Moran Submitted: 05 December,2001 |
| 264 | Little Known Secrets To Increase Ezine Ad Response Ten Fold Automatically! Preview: There are 1000's of ezines out there. So You ask... "which ones do I advertise in?" You must find ezines with what I call "active readership". Active readership will lead to a higher response rate for your ezine advertising. Everybody wants and needs this for their online business to be a success. Use the following secrets to explode your respo... (more) Published By: Nathan Lynch Submitted: 05 December,2001 |
| 265 | Your first job is to get your customers to see your ad! Preview: If you have read my manual "The Secrets Uncovered: How To Write Headlines That Could Make You A Fortune", you will recall that every ad should follow the AIDA formula: 1. Get Attention 2. Generate Interest 3. Create Desire 4. Call for Action The problem is that most ads just aim to get attention by using bold or unusual graphic gimmicks. It... (more) Published By: Noel Peebles Submitted: 06 December,2001 |
| 266 | Your first job is NOT to get your customer Your first job is NOT to get your customer Preview: Your first job is to get them to see your ad! If you have read my manual "The Secrets Uncovered: How To Write Headlines That Could Make You A Fortune", you will recall that every ad should follow the AIDA formula: 1. Get Attention 2. Generate Interest 3. Create Desire 4. Call for Action The problem is that most ads just aim to get attention... (more) Published By: Noel Peebles Submitted: 06 December,2001 |
| 267 | Don't Just Advertise, Track Your Advertising! Preview: Advertising is not an exact science, so you need to give yourself every advantage, when it comes to determining where to spend your budget! When you place your Contact or Autoresponder info at the end of the ad, do it so it's a simple clickable link: put ?subject=key after your email address. eg; mailto:info@yourdomain.com?subject=Key Or if... (more) Published By: Pat Singleton Submitted: 06 December,2001 |
| 268 | Advertising – Target Your Audience Preview: Lately you have been hearing a lot about targeted advertising. To convert a major percentage of your site visitors into buyers and maximize the return on your advertising dollar you need to target your advertising. But what is targeted advertising? To gain insight you first need to answer the following questions: -Is your product gender related? ... (more) Published By: Shahnaz Rauf Submitted: 06 December,2001 |
| 269 | Harness The Marketing Power of Postcards Preview: Do you dream of dramatically increasing the number of people who come to your web site? Do you tend to limit yourself only to Internet-based promotions? I want to share a little secret with you about how you can use a regular old postcard to build traffic to your web site by the thousands in almost no time at all! Now before you go out of the... (more) Published By: Robert Imbriale Submitted: 06 December,2001 |
| 270 | SEARCH ENGINES GIVE YOU FREE ADVERTISING! Preview: Getting a good ranking in the major search engines is probably THE BEST way to get traffic to your site, but just how to do this is the question. There are literally millions of web sites out there. But remember a good website ranking is virtually FREE advertising and will bring in a steady flow of traffic, so it is worth going to some lengths t... (more) Published By: Richard Igoe Submitted: 06 December,2001 |