| 231 | RELEASE RELEASE: Getting Your Press Release to the Media Preview: Each day newspapers, TV, radio, and ezines hand out millions of dollars in FREE publicity. If you have a good story or good information to share, an editor somewhere will jump at the chance to use your material. Your name and ideas can be spread to thousands of people over night. And the cost to you? Zero. Once you have finished your press releas... (more) Published By: Meredith Pond Submitted: 03 December,2001 |
| 232 | A Great Press Release Can Really Get Your Business Noticed Preview: Getting a new business off the ground is a daunting prospect. There are so many things to consider: office space, equipment, personnel, and the all important advertising. Money is always tight in the beginning, and quite often by the time that last dollar is spent getting things up and running, the advertising budget just isn't there. Not to worry... (more) Published By: Alvin Apple Submitted: 03 December,2001 |
| 233 | Customer Preferences in Online Advertising-Part 2 of 3 Preview: In part one of this series, we discussed the fact that studies show information leads over entertainment. We discovered that Web site visitors are primarily looking for information, and therefore, ads should be more information-oriented. The second of the three discoveries in the Jupiter Communications (www.jup.com) survey that I will comm... (more) Published By: Karon Thackston Submitted: 03 December,2001 |
| 234 | Hard-sell Commercials vs. Identity Commercials Preview: There is a man who owns a locally based chain of used computer stores in the city where I live. It is my personal opinion that he should be presented with an award for producing the most annoying television commercials in history. That award probably wouldn’t mean much to him, as he is now a rich man who couldn’t care less if his commercials are r... (more) Published By: Kahlia Hannah Submitted: 03 December,2001 |
| 235 | Long Copy Works Better - Or Is It Short Copy? Preview: Ahhh! The never-ending battle. I'm sure you've heard both statements made with passion. Those that believe you must walk your customer through each and every benefit preach, "Long copy sells better!" Proponents of this copywriting method say customers need to be "lead" or "teased" into reading the next paragraph and the next. Finally, when y... (more) Published By: Karon Thackston Submitted: 03 December,2001 |
| 236 | Creating Killer Headlines Preview: Having trouble creating ads that pull? Fear not, with a little smart thinking you will be on your way to writing killer headlines. Pick up a few back issues of your favorite newspaper, magazine, periodical, etc. and take notice of the advertising sections. Take note of which ads appear most often and repeatedly. Notice the headlines? I bet some a... (more) Published By: David Seitz Submitted: 03 December,2001 |
| 237 | Use Comparisons To Make Your Point: It Works Like a Charm! Preview: One of the first lessons I ever learned about advertising was that you have to get your point across quickly, before your audience loses interest. There's a big problem with this, though: many sales messages are too complex to get across in just a few seconds or paragraphs. This is especially true when it comes to selling new technologies or sophi... (more) Published By: Ron Sathoff Submitted: 03 December,2001 |
| 238 | 3 HOT WAYS TO CRANK UP YOUR SALES! Preview: 1) QUICK FOLLOW-UPS When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for another product you sell. You can be more subtle including the offer within your signature file. Another way is to take your customer to a "thank you" web page right after they order. You s... (more) Published By: Larry Dotson Submitted: 03 December,2001 |
| 239 | Why Some Ads Fail Miserably While Other Succeed Wonderfully Preview: The voice on the other end of the phone was tense and impatient. It was a prospective client calling. After we introduced ourselves, he got right to the point: "Our advertising isn't working and we need some help." Who I was talking to doesn't matter very much because it could have been almost any of my prospects before they start working with me... (more) Published By: David Garfinkel Submitted: 03 December,2001 |
| 240 | Which Works Better: Subliminal Advertising or Hypnotic Writing? Preview: James Vicary, an advertising expert, went into a 1950s movie theater to test his devious new tool for persuading others. During the movie he allegedly flashed the commands "EAT POPCORN" and "DRINK COKE" so fast that the unsuspecting audience couldn't consciously see the words. Vicary claimed Coke sales jumped 18.1% and popcorn sales leaped 57.7%.... (more) Published By: Joe Vitale Submitted: 03 December,2001 |
| 241 | 10 Ways To Sell Your Ad Space Like Crazy! Preview: 1. Give your customers a discount when they spend over a certain dollar amount for ad space. You can also apply this tip to the amount of ads they buy. 2. Offer your customers a free bonus for renewing their ad order. It could be an ebook, special report, online ultility, etc. 3. Sell advertsing space between your content. You just break an arti... (more) Published By: Larry Dotson Submitted: 03 December,2001 |
| 242 | TRACKING YOUR ADVERTISING Preview: When I run an advert in an ezine, print or the web I use a simple little log trick to keep track of how effective each run is. Let's say you are placing an add for your home page www.yourname.com. Instead of just using your home page address use the following: www.yourname.com/?code If you type ?code after your address it will still take you ri... (more) Published By: David Seitz Submitted: 03 December,2001 |
| 243 | Customer Preferences in Online Advertising-Part 3 of 3 Preview: In part two of this series, we discussed the annoyance factor of online ads and how to overcome them. In this last article, I'll tell you how to use behavioral traits to direct advertising efforts rather than demographics. I am a strong proponent of defining your target audience. If you don't know who you are communicating with, how will yo... (more) Published By: Karon Thackston Submitted: 03 December,2001 |
| 244 | 10 Killer Ways To Make Your Ad Sell! Preview: 1. Use plenty of examples in your ad copy. This will allow your whole target audience to understand your pitch completely. 2. Gain extra credibility by using terms your readers may not understand, but can follow by explaining them in simple terms. This will show you're an expert. 3. Reveal how excited you are about the product. You could use wor... (more) Published By: Larry Dotson Submitted: 03 December,2001 |
| 245 | NEWS OR SNOOZE: Will Your Press Release be a Doosie or a Dud? Preview: A press release can be an effective weapon in the fight for media and public attention. In fact, many businesspeople don't even think twice before writing or ordering a press release, correctly assuming that a release can provide the necessary publicity to boost sales. As much as a well-written press release can do for your image, you need to be ... (more) Published By: Meredith Pond Submitted: 03 December,2001 |
| 246 | The Beginners Guide to Writing Classified Ads Preview: One of the best ways to get your business noticed is through classified ads. These are the short, simple, ads you see on the back pages of newsletters and between the articles in ezines. They are usually cheap, sometimes even free, and easily accessible. There are countless web sites, newsletters and ezines that accept and print classified ads, an... (more) Published By: Keegan Michaels Submitted: 03 December,2001 |
| 247 | The Classified Challenge: Sell Within Seconds Preview: Classified advertising is a marketing method that's hundreds of years old. In the last digital decade online classified advertising has exploded. You can reach millions of readers within seconds after creating and posting an ad. It's an inexpensive way to market yourself, your service, or your product, and your customer comes LOOKING FOR YOU when ... (more) Published By: Lisa Lake Submitted: 03 December,2001 |
| 248 | Customer Preferences in Online Advertising-Part 1 of 3 Preview: Online consumers have given some very explicit information regarding their preferences when it comes to advertising. According to research conducted by Jupiter (www.jup.com), a worldwide authority on Internet commerce, there are several things online business people need to be aware of in order to increase their advertising effectiveness. I... (more) Published By: Karon Thackston Submitted: 03 December,2001 |
| 249 | Inexpensive and Effective Advertising for Your Web Site Preview: With so many businesses on the web and so many different ways of promoting your site it is easy to spend far too much on advertising and get far too little in return. Here are some tried and true ways of promoting your business that are simple and relatively cheap: 1. Using Banners to Promote Your Site Banner exchanges are about the oldest form ... (more) Published By: Kevin Nunley Submitted: 03 December,2001 |
| 250 | The Triple A Club Preview: You too can become a member of the triple A Club. It is not that hard to do. You just need determination, dedication and the willingness to succeed. Who are the members in The Triple A Club? Every single successful business. But what is The Triple A Club? It is all businesses that practice the one most important aspect of becoming successful an... (more) Published By: Debbie Solomon Submitted: 04 December,2001 |