| 191 | Get Serious Preview: In browsing some of the ads on the net, it is immediately evident that some people just don't have a clue. I read a few yesterday as follows: "Join our MLM and earn beg income". This is either a typo or they are promising very little in the way of earnings. This person obviously didn't proof their copy before submitting the ad. Another ad promi... (more) Published By: Bob Osgoodby Submitted: 23 November,2001 |
| 192 | Doesn't Have A Clue Preview: This is a real life story, so bear with me as I give some background information. We have a "free ad" section at our web site where people can place a free ad for their business. Ads are submitted weekly and published on the web. Now, to place an ad, someone has to visit our web site and fill out a form containing their email address and the copy... (more) Published By: Bob Osgoodby Submitted: 23 November,2001 |
| 193 | What Makes A Great Online Ad? Preview: Trying to sell your product or service online differs from all other forms of advertising, and very few people seem to realize that this is completely different from all other traditional forms of advertising. Print media allows the use of attention getting graphics. Radio allows music or jingles and of course TV provides both visual as well as au... (more) Published By: Bob Osgoodby Submitted: 23 November,2001 |
| 194 | Are You Maximizing Your Pay-Per-Click Returns? Preview: Pay-per-click keyword advertising has become immensely popular as it enable advertisers to have better control over their budget. Pioneer Goto.com now serve over 2 billion search queries monthly and their premium listings appear on major search engines such as America Online, Lycos, Altavista, Netscape and Hotbot. With the tremendous volume of k... (more) Published By: Chee Wee Submitted: 24 November,2001 |
| 195 | "WHO ARE YOU AND WHY SHOULD I CARE?" Preview: I recently dialed a wrong telephone number and heard the following recorded message: "Hi. You've reached Mike and Kathy. Who are you and why do we care?" It was immediately followed by the "beep" signaling my opportunity to leave a message. I obviously dialed the wrong number so I hung up. But then I started thinking about that abrupt messa... (more) Published By: Bob Leduc Submitted: 24 November,2001 |
| 196 | HOW TO INCREASE THE RESPONSE YOU GET FROM YOUR LEAD GENERATING ADS Preview: I received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it. The second postcard had a total of 48 words on it including a website address listed on the bottom of the card. The card announced a new book on one of my favorite business topics. Part of on... (more) Published By: Bob Leduc Submitted: 24 November,2001 |
| 197 | Improve Your Ad. Here's How. Preview: Wanna improve profits? Need to make more money? The first step is to find more people who are interested in what you sell. You could go door to door. You might call all your past customers for tips on who to call next. But more than likely, you will simply place an ad. Print, broadcast, and online advertising are the fast way to get the word out... (more) Published By: Ron Sathoff and Kevin Nunley Submitted: 26 November,2001 |
| 198 | It's almost too good to be true Preview: As if you thought it could'nt get any better than Direct Mail Advertising. Along came "solo ads", or "exclusive ad mailings". Your ad alone, by itself, sent to all those recipients. The mere thought of it concluded the same with so many people: this is it, my website is going to blow up, im going to be RICH. So why are there so many disappointment... (more) Published By: Dennis Williams II Submitted: 26 November,2001 |
| 199 | Understanding The Basics Of Advertising Preview: I get the L.A. Times delivered to my door every day, but I don't read it for the articles. It is a Pulitzer Prize winning newspaper, but the articles just don't interest me. Unlike most people, I read the paper for the advertisements because there is a lot to learn from them. Over 90% of the ads run in the Los Angeles Times are horrible! Most o... (more) Published By: Craig Valine Submitted: 26 November,2001 |
| 200 | What Do I Need A Media Kit For? Preview: If you've ever wandered around a company's web page in search for an address to send a press release or article off to, chances are you've stumbled across the elusive Media Kit link. "What's a media kit?" you might ask. Good question. A media kit is a kind of prepackaged PR tool that most large corporations use, but that can come in handy for sma... (more) Published By: Ana Ventura Submitted: 26 November,2001 |
| 201 | Some Advertising Is Doomed To Fail - Find Out Why Preview: When people are concerned about the lack of response to their advertising, usually they complain about one of two things. They either say, "I put it in all the popular ezines but nobody responded" or "I followed all the copywriting 'rules' but didn't even get one sale." This dilemma is normally due to one common problem. There is one thing mo... (more) Published By: Diane Hughes Submitted: 26 November,2001 |
| 202 | Two New Advertising Options Preview: Paid-placement search engine listings, like those at Goto.com, are great for effective, targeted and low-cost traffic for your website. That's why so many people are using them, driving up prices of even obscure terms in bidding. Google's Self-Service Advertising System, called "Google AdWords," and the "Jeeves Text Sponsorship Network" are two si... (more) Published By: Dan Grossman Submitted: 26 November,2001 |
| 203 | Are You Using Ezine Classified Ads? Preview: If not, then you should be. They are much more effective than traditional online classifieds mainly because they are more targeted. How many ezines do you think are out there in internet world? I really do not know. But it has got to be tens of thousands, perhaps even hundreds of thousands. Guess what? Most of them have a subscriber base o... (more) Published By: David McKenzie Submitted: 26 November,2001 |
| 204 | EVALUATE PR INFLUENCE BY CRUNCHING A FEW NUMBERS Preview: Everybody wants to see tangible results when they invest their hard- earned cash. But when it comes to public relations, we are dealing with ideas and persuasion rather than nuts and bolts. There is an ongoing challenge in the communications business to prove that a $50,000 PR campaign, for example, generated at least $50,000 worth of business... (more) Published By: Clive Camm Submitted: 27 November,2001 |
| 205 | THOUGHTS ON CREATING A POSITIVE BRAND IMAGE Preview: For any business to become truly successful, it needs to create positive brand recognition for its product. This is especially true in small businesses, where there may be thousands of similar companies vying for the customer's attention. The easiest and most fruitful way to think of a brand is as an IMAGE that the audience remembers. This means... (more) Published By: Steven Presar Submitted: 27 November,2001 |
| 206 | FREE AD SWAPPING WORKS! Preview: Recently, I asked Jim Daniels why he had no information about Ad Swapping at his new site. He said he did not have much experience with it and asked if I would like to write an article since I have had some very good results with it. So, here I am sitting down to let you all know that Ad Swapping does work well. I subscribe to just one ezine, E... (more) Published By: Ginny Grein Submitted: 27 November,2001 |
| 207 | STELLAR STREAMING VIDEO CAN DRIVE SALES Preview: Al Galbraith and Associates, a real estate marketer who turns dying industry towns into thriving recreational and retirement communities, commissioned a promotional video as an added feature for his company's website. The video has been down loaded 30,000 times by Internet users. In fact, Galbraith's Internet campaigns to sell homes from Tumb... (more) Published By: Alyn Edwards Submitted: 27 November,2001 |
| 208 | The Secret Methods of Tracking Your Advertising Preview: When you are placing ads in ezines or posting to newsgroups or leaving your sig file anywhere, you should be tracking the effectiveness of your efforts. People have been tracking their advertising efforts since the beginning of direct marketing. If you are a fan of the tv infomercials, you would have noticed that when the payment information is di... (more) Published By: Marc Goldman Submitted: 27 November,2001 |
| 209 | The Biggest Promotion Mistake Preview: Whether you run an online or off-line mail order business one thing all businesses need are customers. So how do you go about getting customers? Well in the snail mail order business you could run ads in business opportunity magazines, or you could go direct mail renting mailing lists. Online business works something the same you can post your ... (more) Published By: Gordon King Submitted: 27 November,2001 |
| 210 | Scientific Advertising Will Help Turn Gambles Into Profits Preview: Scientific Advertising Will Help Turn Gambles Into Profits Copyright © 2000 Gauher Chaudhry, All Rights Reserved. Advertising is one of the key factors to running a successful business. Most people assume that advertising is a gamble. Either a certain method will work or it won't. People do not realize that by testing your advertising camp... (more) Published By: Gauher Chaudhry Submitted: 27 November,2001 |